HONDA. GREAT JOURNEY.

TitleHONDA. GREAT JOURNEY.
ClientHONDA MOTOR CO., LTD.
Product / ServiceHONDA
CategoryA03. Video / Moving Image
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Media Placement DENTSU INC. Tokyo, JAPAN
Media Placement 2 MORI Tokyo, JAPAN
PR DENTSU INC. Tokyo, JAPAN
PR 2 MORI Tokyo, JAPAN
Production TYO DRIVE Tokyo, JAPAN
Production 2 CREATIVE POWER UNIT Tokyo, JAPAN
Production 3 PEN. Tokyo, JAPAN
Additional Company LEHMAN AD Chiba, JAPAN
Additional Company 2 MAP London, UNITED KINGDOM
Additional Company 3 OGLE MODELS London, UNITED KINGDOM
Additional Company 4 DENTSU ON DEMAND GRAPHIC Tokyo, JAPAN
Additional Company 5 TYO CREATIVE CENTER Tokyo, JAPAN

The Campaign

The event movie created for the ‘Honda. Great Journey.’ which is a project showcasing how autonomous driving could take us across the world. We created seven concept vehicles suitable for a journey tracing the route of humanity's most ancient and longest migration. This film presents the journey in a music video style, showing the travel over 36,000 km with 215 travel stickers designed for this project along with the sound track arranged by sampling the folk music from the region of the route. This film presents the journey tracing the route of humanity's most ancient migration over 36,000 km only with the travel stickers and the music.

Creative Execution

The Honda Great Journey project explores the far-reaching potential of autonomous driving technology. It visualizes an overland trip from Africa to South America—the route of humanity's most ancient migration—in seven scale-model concept vehicles, each designed for a specific type of terrain. By revealing the benefits of autonomous driving beyond simple efficiency and safety, it offers a new vision of travel enjoyment and human mobility for the future. This book was created to present the excitement of the travel going around the route. Describe the execution : To reflect the varied experiences that the Honda. Great Journey. would offer, we created a scrapbook of the travel stickers a person might collect along the way. With fully realized graphic designs depicting the sights, architecture, wildlife, and culture of places along the route, we evoke the romance of travel in a familiar yet exciting way. 

Credits

Name Company Position
Morihiro Harano Mori Inc. Creative Director
Yoshihiro Yagi DENTSU INC. Art Director
Haruko Tsutsui DENTSU INC. Copywriter
Scott Lehman Lehman Ad Copywriter
Misato Tachibana Mori Inc. Agency Producer
Yuta Harasawa TYO drive Producer
Kanae Harada TYO drive Production Manager
Masato Goto TYO Creative Center Director
Kazuhiro Yamamoto SPONGE Director
Satoshi Yoshitake cubesato Music
Daisuke Hatakeyama Creative Power Unit Designer
Taiji Kimura PEN.Inc. Designer
Anna Saito DENTSU INC. Designer
Naomi Okamura DENTSU INC. Designer
Satoshi Kohno DENTSU INC. Designer
Takanori Ikemoto Creative Power Unit Production copywriter
Links
Website URL   |   Video URL