Title Brand Product / Service Entrant Company Location Production Company Location Award
B03 Experience Design: Multi-platform
THE HIDDEN FLAVOUR JOURNEY
BACARDI JAPAN / BOMBAY SAPPHIRE
I&S BBDO Tokyo JAPAN
B02 Native & Built-in Feature Integration
GONE GIRL
JUSTICE AND CARE / NON PROFIT SOCIAL AWARENESS
FACEBOOK CREATIVE SHOP Singapore SINGAPORE
D01 Curation of Data
FACE TARGETING AD
MICROSOFT / FACE API
HAKUHODO INC. Tokyo JAPAN
E03 Innovative Use of Technology
FACE TARGETING AD
MICROSOFT / FACE API
HAKUHODO INC. Tokyo JAPAN
CAPACITY BASED MCDELIVERY
MCDONALD'S / MCDONALD'S PRODUCTS - ALL OF THEM
OMD SINGAPORE SINGAPORE
B01 User Experience Design (UX)
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
D02 Data Storytelling
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
A01 Interface & Navigation (UI)
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
E03 Innovative Use of Technology
CYBERBULLYING VACCINE
KOREA ASSOCIATION OF SCHOOL VIOLENCE VICTIMS FAMILIES / APPLICATION
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
B03 Experience Design: Multi-platform
BEYOND DUAL SCREEN
INFINITI / QX30
CHEIL WORLDWIDE Beijing CHINA
C03 Omni-channel Storytelling
ADIDAS Z.N.E –“FIND FOCUS”
ADIDAS / ADIDAS Z.N.E COLLECTIONS
PROXIMITY CHINA Shanghai CHINA
A05 Music / Sound Design
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry / SMES IN JAPAN
DENTSU INC. Tokyo JAPAN
Silver Spike
A01 Interface & Navigation (UI)
GRAND KIRIN "FIND YOUR STYLE"
KIRIN BEER / GRAND KIRIN
ENJIN Tokyo JAPAN
A07 Overall Aesthetic Design
GRAND KIRIN "FIND YOUR STYLE"
KIRIN BEER / GRAND KIRIN
ENJIN Tokyo JAPAN
B01 User Experience Design (UX)
GRAND KIRIN "FIND YOUR STYLE"
KIRIN BEER / GRAND KIRIN
ENJIN Tokyo JAPAN
C02 Rich Media
GRAND KIRIN "FIND YOUR STYLE"
KIRIN BEER / GRAND KIRIN
ENJIN Tokyo JAPAN
B01 User Experience Design (UX)
ACURA E-PERFORMANCE SHOP
HONDA / CAR
TRIO ISOBAR Shanghai CHINA
B02 Native & Built-in Feature Integration
BECAUSE LIFE HAPPENS IN FACEBOOK 360
INDIA FIRST LIFE INSURANCE / INSURANCE
EDELMAN Mumbai INDIA
A07 Overall Aesthetic Design
THE JOURNEY TO PERFECTION
HEARTS ON FIRE (CHOW TAI FOOK) / HEARTS ON FIRE DIAMOND
MORE PR & MARKETING Hong Kong HONG KONG
E02 Virtual Reality (VR)
THE JOURNEY TO PERFECTION
HEARTS ON FIRE (CHOW TAI FOOK) / HEARTS ON FIRE DIAMOND
MORE PR & MARKETING Hong Kong HONG KONG
E01 Augmented Reality (AR)
LIVE MASCOT CAM
NIKE / NIKE BASKETBALL
+ING INTERACTIVE Taipei City CHINESE TAIPEI
D02 Data Storytelling
MAKING PARENTAL JOURNEY MORE ENJOYABLE WITH BIG DATA
WYETH NUTRITION / WYETH NUTRITION
OMD HONG KONG Hong Kong HONG KONG
C03 Omni-channel Storytelling
DATA CULTIVATION FOR BUSINESS PROSPERITY
WYETH NUTRITION / ILLUMA ORGANIC
OMD HONG KONG Hong Kong HONG KONG
D01 Curation of Data
DATA CULTIVATION FOR BUSINESS PROSPERITY
WYETH NUTRITION / ILLUMA ORGANIC
OMD HONG KONG Hong Kong HONG KONG
B02 Native & Built-in Feature Integration
THE MAGIC TOUCH
SONY MOBILE COMMUNICATIONS INC. / XPERIA TOUCH
1-10DESIGN Tokyo JAPAN
A02 Digital Illustration
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
E02 Virtual Reality (VR)
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
Short List
B01 User Experience Design (UX)
SUPERCARS OFFICIAL APP
SUPERCARS / SUPERCARS OFFICIAL APP
ADRENALIN INTEGRATED MARKETING Ultimo AUSTRALIA ADRENALIN INTEGRATED MARKETING Ultimo AUSTRALIA
A03 Video / Moving Image
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
B01 User Experience Design (UX)
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
D01 Curation of Data
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
D02 Data Storytelling
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Short List
E01 Augmented Reality (AR)
LIVING LANDSCAPES
LATROBE UNIVERSITY / LIVING LANDSCAPES
AIRBAG PRODUCTIONS Melbourne / SDWM Melbourne AUSTRALIA AIRBAG PRODUCTIONS Melbourne AUSTRALIA
A01 Interface & Navigation (UI)
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
B02 Native & Built-in Feature Integration
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
B04 Overall Functional Design
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
D01 Curation of Data
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Short List
E03 Innovative Use of Technology
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
A02 Digital Illustration
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Bronze Spike
A03 Video / Moving Image
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Grand Prix
A07 Overall Aesthetic Design
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Silver Spike
E04 Technological Achievement in Digital Craft
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Short List
D01 Curation of Data
OUTTHINK MELANOMA
IBM / IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA GEORGE P. JOHNSON AUSTRALIA Sydney / MYCELIUM STUDIOS Victoria AUSTRALIA
E01 Augmented Reality (AR)
OUTTHINK MELANOMA
IBM / IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA GEORGE P. JOHNSON AUSTRALIA Sydney / MYCELIUM STUDIOS Victoria AUSTRALIA
A05 Music / Sound Design
ONE PHONE, ONE INSTRUMENT TRACK, & ONE BAND
CORONA / BEVERAGE, BEER
RELOAD Shanghai CHINA RELOAD Shanghai CHINA
E03 Innovative Use of Technology
RISE ACADEMY DIGITAL
NIKE / NIKE BASKETBALL
R/GA SHANGHAI CHINA R/GA SHANGHAI CHINA
A04 Image Design
AN AD THAT SHOULDN'T HAVE EXISTED
UNIONPAY / QUICKPASS
W Shanghai CHINA PAFASSHION LAB Shanghai CHINA
A07 Overall Aesthetic Design
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA AKQA Shanghai CHINA
Bronze Spike
D02 Data Storytelling
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA AKQA Shanghai CHINA
Gold Spike
A03 Video / Moving Image
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA