Title Brand Product / Service Entrant Company Location Production Company Location Award
E01 Augmented Reality (AR)
LIVE MASCOT CAM
NIKE / NIKE BASKETBALL
+ING INTERACTIVE Taipei City CHINESE TAIPEI
THE NEW EPISODE OF EMPEROR'S NEW CLOTHES-INTERACTIVE FRIDGE
UNI-PRESIDENT / KING OF TEA
10 PERCENT ACTIVATION CO., LTD. Taipei City CHINESE TAIPEI ULTRA COMBOS Taipei City CHINESE TAIPEI
B02 Native & Built-in Feature Integration
THE MAGIC TOUCH
SONY MOBILE COMMUNICATIONS INC. / XPERIA TOUCH
1-10DESIGN Tokyo JAPAN
A03 Video / Moving Image
PIRATES OF THE CARIBBEAN 5 – MOBILE VIDEO INNOVATION MAKES A BLOCKBUSTER
DISNEY / PIRATES OF THE CARIBBEAN - SALAZAR'S REVENGE
ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE / INDONESIA
B01 User Experience Design (UX)
PIRATES OF THE CARIBBEAN 5 – MOBILE VIDEO INNOVATION MAKES A BLOCKBUSTER
DISNEY / PIRATES OF THE CARIBBEAN - SALAZAR'S REVENGE
ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE / INDONESIA
BREATH-SYNC
JAPAN POST / KITTE
ADK Tokyo JAPAN ADK Tokyo JAPAN
A03 Video / Moving Image
FLOWER DRY ALERT
OTSUKA PHARMACEUTICAL CO., LTD. / POCARI SWEAT ION WATER
ADK Tokyo JAPAN EPOCH Tokyo JAPAN
A04 Image Design
FLOWER DRY ALERT
OTSUKA PHARMACEUTICAL CO., LTD. / POCARI SWEAT ION WATER
ADK Tokyo JAPAN EPOCH Tokyo JAPAN
B01 User Experience Design (UX)
FLOWER DRY ALERT
OTSUKA PHARMACEUTICAL CO., LTD. / POCARI SWEAT ION WATER
ADK Tokyo JAPAN EPOCH Tokyo JAPAN
SUPERCARS OFFICIAL APP
SUPERCARS / SUPERCARS OFFICIAL APP
ADRENALIN INTEGRATED MARKETING Ultimo AUSTRALIA ADRENALIN INTEGRATED MARKETING Ultimo AUSTRALIA
E01 Augmented Reality (AR)
LIVING LANDSCAPES
LATROBE UNIVERSITY / LIVING LANDSCAPES
AIRBAG PRODUCTIONS Melbourne / SDWM Melbourne AUSTRALIA AIRBAG PRODUCTIONS Melbourne AUSTRALIA
A07 Overall Aesthetic Design
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA AKQA Shanghai CHINA
Bronze Spike
D02 Data Storytelling
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA AKQA Shanghai CHINA
Gold Spike
D01 Curation of Data
KNOW YOU AGAIN
Baidu / BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
BAIDU Beijing CHINA BAIDU Beijing CHINA
Short List
E01 Augmented Reality (AR)
ONE STAGE FOR ALL
VITASOY INTERNATIONAL HOLDINGS LIMITED / VITA LEMON TEA
BBDO HONG KONG HONG KONG BBDO HONG KONG HONG KONG
E02 Virtual Reality (VR)
GENDER SWITCHING VR
OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE
BIRDMAN Tokyo / NIBAN-KOBO PRODUCTIONS Tokyo JAPAN BIRDMAN Tokyo / NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
E03 Innovative Use of Technology
GENDER SWITCHING VR
OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE
BIRDMAN Tokyo / NIBAN-KOBO PRODUCTIONS Tokyo JAPAN BIRDMAN Tokyo / NIBAN-KOBO PRODUCTIONS Tokyo JAPAN
A02 Digital Illustration
HISTORY OF THE INTERNET
YAHOO! JAPAN / YAHOO!
BIRDMAN Tokyo / YAHOO JAPAN CORPORATION Tokyo JAPAN BIRDMAN Tokyo / JH KAGAKU Tokyo JAPAN
Bronze Spike
A07 Overall Aesthetic Design
HISTORY OF THE INTERNET
YAHOO! JAPAN / YAHOO!
BIRDMAN Tokyo / YAHOO JAPAN CORPORATION Tokyo JAPAN BIRDMAN Tokyo / JH KAGAKU Tokyo JAPAN
A03 Video / Moving Image
5572320 / MASHUP MUSIC PLAYER
NISSIN CISCO CO., LTD. / COCONUT SABLE
BIRDMAN Tokyo / DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo / DENTSU TEC Tokyo JAPAN
Short List
HUAWEI MEETS THE JABBAWOCKEEZ
HUAWEI / HUAWEI WATCH 2
BLAST RADIUS SHANGHAI CHINA THE EYE FILM Shanghai CHINA
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
B01 User Experience Design (UX)
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
D01 Curation of Data
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
D02 Data Storytelling
THE BILLION POINT GIVEAWAY
VELOCITY FREQUENT FLYER / VELOCITY FREQUENT FLYER POINTS
CHE PROXIMITY Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Short List
B03 Experience Design: Multi-platform
BEYOND DUAL SCREEN
INFINITI / QX30
CHEIL WORLDWIDE Beijing CHINA
B01 User Experience Design (UX)
TOKYO ISLAN-DATE MESSAGING
TOKYO ISLANDS TOURIST FEDERATION / TOKYO 11 ISLANDS
DAIKO ADVERTISING Tokyo JAPAN BBMEDIA Tokyo JAPAN
C01 Editorial
TOKYO ISLAN-DATE MESSAGING
TOKYO ISLANDS TOURIST FEDERATION / TOKYO 11 ISLANDS
DAIKO ADVERTISING Tokyo JAPAN BBMEDIA Tokyo JAPAN
D03 Data Visualisation
TOKYO ISLAN-DATE MESSAGING
TOKYO ISLANDS TOURIST FEDERATION / TOKYO 11 ISLANDS
DAIKO ADVERTISING Tokyo JAPAN BBMEDIA Tokyo JAPAN
B01 User Experience Design (UX)
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
B03 Experience Design: Multi-platform
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
Bronze Spike
E03 Innovative Use of Technology
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
Short List
A05 Music / Sound Design
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry / SMES IN JAPAN
DENTSU INC. Tokyo JAPAN
Silver Spike
A02 Digital Illustration
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
A04 Image Design
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
E04 Technological Achievement in Digital Craft
THE DEMPA-TALK EXPERIMENT!
SONY MOBILE COMMUNICATIONS INC. / SMARTBAND TALK SWR30
DENTSU INC. Tokyo JAPAN D2C Tokyo / DENTSU LIVE INC. Tokyo JAPAN
B01 User Experience Design (UX)
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE
DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
E01 Augmented Reality (AR)
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
E03 Innovative Use of Technology
DNA GLASS
SUNTORY HOLDINGS LIMITED / DNA GLASS
DENTSU INC. Tokyo JAPAN MOUNT Tokyo / YOH KOMIYAMA DESIGN Tokyo JAPAN
A01 Interface & Navigation (UI)
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE
DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
A03 Video / Moving Image
HONDA. GREAT JOURNEY.
HONDA MOTOR CO., LTD. / HONDA
DENTSU INC. Tokyo JAPAN TYO DRIVE Tokyo / CREATIVE POWER UNIT Tokyo JAPAN
D01 Curation of Data
BRIAN ENO'S THE SHIP A GENERATIVE FILM
BEATINK INC / OPAL LIMITED / THE SHIP
DENTSU INC. Tokyo JAPAN QOSMO Tokyo JAPAN
E03 Innovative Use of Technology
BRIAN ENO'S THE SHIP A GENERATIVE FILM
BEATINK INC / OPAL LIMITED / THE SHIP
DENTSU INC. Tokyo JAPAN QOSMO Tokyo JAPAN
A03 Video / Moving Image
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry / SMES IN JAPAN
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DIGITAL EGG Tokyo JAPAN
Bronze Spike
A01 Interface & Navigation (UI)
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Short List
B01 User Experience Design (UX)
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver Spike
E03 Innovative Use of Technology
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Short List
A03 Video / Moving Image
HITOTOKI CLOCK
KING JIM CO., LTD. / HITOTOKI
DENTSU INC. Tokyo JAPAN DRILL Tokyo / STRIPES Tokyo JAPAN
Bronze Spike
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT / CEBIT 2017
DENTSU INC. Tokyo JAPAN DENTSU TEC Tokyo / RHIZOMATIKS Tokyo JAPAN
E01 Augmented Reality (AR)
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT / CEBIT 2017
DENTSU INC. Tokyo JAPAN DENTSU TEC Tokyo / RHIZOMATIKS Tokyo JAPAN