Title Brand Product / Service Entrant Company Location Production Company Location Award
C03 Omni-channel Storytelling
ADIDAS Z.N.E –“FIND FOCUS”
ADIDAS / ADIDAS Z.N.E COLLECTIONS
PROXIMITY CHINA Shanghai CHINA
D01 Curation of Data
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Silver Spike
D03 Data Visualisation
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
A03 Video / Moving Image
HOW TO UNLOCK BIG IDEAS VIA HOLOGRAM?
ADITYA BIRLA GROUP / CORPORATE
TONIC MEDIA DIGITAL Mumbai INDIA TONIC MEDIA DIGITAL Mumbai INDIA
E03 Innovative Use of Technology
HOW TO UNLOCK BIG IDEAS VIA HOLOGRAM?
ADITYA BIRLA GROUP / CORPORATE
TONIC MEDIA DIGITAL Mumbai INDIA TONIC MEDIA DIGITAL Mumbai INDIA
A03 Video / Moving Image
ALL IN ONE
ALIBABA / FILM
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
A04 Image Design
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION
McCANN TOKYO JAPAN TYO DRIVE Tokyo / WOW Tokyo JAPAN
Short List
A02 Digital Illustration
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
A04 Image Design
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
E01 Augmented Reality (AR)
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
B03 Experience Design: Multi-platform
THE HIDDEN FLAVOUR JOURNEY
BACARDI JAPAN / BOMBAY SAPPHIRE
I&S BBDO Tokyo JAPAN
D01 Curation of Data
KNOW YOU AGAIN
Baidu / BAIDU AI GLASSES FOR THE ALZHEIMER'S DISEASE
BAIDU Beijing CHINA BAIDU Beijing CHINA
Short List
BRIAN ENO'S THE SHIP A GENERATIVE FILM
BEATINK INC / OPAL LIMITED / THE SHIP
DENTSU INC. Tokyo JAPAN QOSMO Tokyo JAPAN
E03 Innovative Use of Technology
BRIAN ENO'S THE SHIP A GENERATIVE FILM
BEATINK INC / OPAL LIMITED / THE SHIP
DENTSU INC. Tokyo JAPAN QOSMO Tokyo JAPAN
D02 Data Storytelling
THE ARTMAP
CATHAY PACIFIC AIRWAYS / THE ARTMAP
McCANN HONG KONG HONG KONG McCANN HONG KONG HONG KONG
D03 Data Visualisation
THE ARTMAP
CATHAY PACIFIC AIRWAYS / THE ARTMAP
McCANN HONG KONG HONG KONG McCANN HONG KONG HONG KONG
D02 Data Storytelling
THE SOUNDS OF TRAVELLING WELL
CATHAY PACIFIC AIRWAYS LIMITED / CATHAY PACIFIC & CATHAY DRAGON
McCANN WORLDGROUP Kuala Lumpur MALAYSIA FUSE ASIA Petaling Jaya / PASSION PICTURES Kuala Lumpur MALAYSIA
A03 Video / Moving Image
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
B01 User Experience Design (UX)
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney / NOISE INTERNATIONAL Sydney AUSTRALIA
A04 Image Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT
DLX INC. Tokyo / DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
A01 Interface & Navigation (UI)
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT
DLX INC. Tokyo / DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
A05 Music / Sound Design
ONE PHONE, ONE INSTRUMENT TRACK, & ONE BAND
CORONA / BEVERAGE, BEER
RELOAD Shanghai CHINA RELOAD Shanghai CHINA
A02 Digital Illustration
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
E02 Virtual Reality (VR)
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
Short List
THE SINGLETON VIRTUAL REALITY TASTING EXPERIENCE
DIAGEO / THE SINGLETON SINGLE MALT SCOTCH WHISKY
UNTITLED PROJECT Singapore SINGAPORE UNTITLED PROJECT Singapore SINGAPORE
A03 Video / Moving Image
PIRATES OF THE CARIBBEAN 5 – MOBILE VIDEO INNOVATION MAKES A BLOCKBUSTER
DISNEY / PIRATES OF THE CARIBBEAN - SALAZAR'S REVENGE
ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE / INDONESIA
B01 User Experience Design (UX)
PIRATES OF THE CARIBBEAN 5 – MOBILE VIDEO INNOVATION MAKES A BLOCKBUSTER
DISNEY / PIRATES OF THE CARIBBEAN - SALAZAR'S REVENGE
ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE / INDONESIA
A01 Interface & Navigation (UI)
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Short List
B01 User Experience Design (UX)
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver Spike
E03 Innovative Use of Technology
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Short List
A01 Interface & Navigation (UI)
POCKET MUSTANG
FORD MOTOR COMPANY / FORD MUSTANG
GTB Shanghai CHINA RESN Wellington NEW ZEALAND
E03 Innovative Use of Technology
V-SHOWROOM
GENERAL MOTORS INTERNATIONAL / CHEVROLET CRUZE
ISOBAR Singapore / CARAT Singapore SINGAPORE ISOBAR Singapore SINGAPORE
A02 Digital Illustration
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Bronze Spike
A03 Video / Moving Image
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Grand Prix
A07 Overall Aesthetic Design
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Silver Spike
E04 Technological Achievement in Digital Craft
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Short List
E01 Augmented Reality (AR)
PPAP LIVE @ YOUTUBE FANFEST
GOOGLE INC. / YOUTUBE
PARTY Tokyo / DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo / T’S CORPORATION Tokyo JAPAN
B03 Experience Design: Multi-platform
PPAP LIVE @ YOUTUBE FANFEST
GOOGLE INC. / YOUTUBE
PARTY Tokyo / DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo / T’S CORPORATION Tokyo JAPAN
B01 User Experience Design (UX)
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE
GOOGLE Tokyo / DENTSU INC. Tokyo JAPAN N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka JAPAN
Silver Spike
E03 Innovative Use of Technology
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE
GOOGLE Tokyo / DENTSU INC. Tokyo JAPAN N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka JAPAN
E04 Technological Achievement in Digital Craft
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Bronze Spike
A03 Video / Moving Image
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Short List
E01 Augmented Reality (AR)
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Gold Spike
E03 Innovative Use of Technology
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Short List
A01 Interface & Navigation (UI)
FUTURE ME
HAKUHODO INC. / HAKUHODO INC. RECRUIT
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
A07 Overall Aesthetic Design
THE JOURNEY TO PERFECTION
HEARTS ON FIRE (CHOW TAI FOOK) / HEARTS ON FIRE DIAMOND
MORE PR & MARKETING Hong Kong HONG KONG
E02 Virtual Reality (VR)
THE JOURNEY TO PERFECTION
HEARTS ON FIRE (CHOW TAI FOOK) / HEARTS ON FIRE DIAMOND
MORE PR & MARKETING Hong Kong HONG KONG
B01 User Experience Design (UX)
ACURA E-PERFORMANCE SHOP
HONDA / CAR
TRIO ISOBAR Shanghai CHINA
A03 Video / Moving Image
HONDA. GREAT JOURNEY.
HONDA MOTOR CO., LTD. / HONDA
DENTSU INC. Tokyo JAPAN TYO DRIVE Tokyo / CREATIVE POWER UNIT Tokyo JAPAN
A05 Music / Sound Design
LIVE FOREVER
HP SINGAPORE / HP SPROCKET
GOODSTUPH Singapore SINGAPORE GOODSTUPH Singapore SINGAPORE