Title Brand Product / Service Entrant Company Location Production Company Location Award
A03 Video / Moving Image
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Grand Prix
D02 Data Storytelling
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA AKQA Shanghai CHINA
Gold Spike
E01 Augmented Reality (AR)
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Gold Spike
B01 User Experience Design (UX)
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE
GOOGLE Tokyo / DENTSU INC. Tokyo JAPAN N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka JAPAN
Silver Spike
A05 Music / Sound Design
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry / SMES IN JAPAN
DENTSU INC. Tokyo JAPAN
Silver Spike
B01 User Experience Design (UX)
GLICODE
EZAKI GLICO CO., LTD. / CORPORATE
DENTSU INC. Tokyo JAPAN COCONOE Okayama / BIRDMAN Tokyo JAPAN
Silver Spike
A07 Overall Aesthetic Design
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Silver Spike
D01 Curation of Data
GREEN LIGHT RUN
ADIDAS JAPAN / PUREBOOST
TBWA\HAKUHODO Tokyo JAPAN TBWA\HAKUHODO Tokyo / TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Silver Spike
B04 Overall Functional Design
AAMI SMARTPLATES
SUNCORP / AAMI INSURANCE
OGILVY AUSTRALIA Melbourne AUSTRALIA OGILVY AUSTRALIA Melbourne AUSTRALIA
Bronze Spike
A03 Video / Moving Image
HITOTOKI CLOCK
KING JIM CO., LTD. / HITOTOKI
DENTSU INC. Tokyo JAPAN DRILL Tokyo / STRIPES Tokyo JAPAN
Bronze Spike
A02 Digital Illustration
HISTORY OF THE INTERNET
YAHOO! JAPAN / YAHOO!
BIRDMAN Tokyo / YAHOO JAPAN CORPORATION Tokyo JAPAN BIRDMAN Tokyo / JH KAGAKU Tokyo JAPAN
Bronze Spike
B03 Experience Design: Multi-platform
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
Bronze Spike
A03 Video / Moving Image
INDUSTRIAL JP
Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry / SMES IN JAPAN
DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X INC. Tokyo / DIGITAL EGG Tokyo JAPAN
Bronze Spike
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
A02 Digital Illustration
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / EXIT FILMS Sydney AUSTRALIA
Bronze Spike
A07 Overall Aesthetic Design
MY SOLE STORY
NIKE / RUNNING
AKQA Shanghai CHINA AKQA Shanghai CHINA
Bronze Spike
E04 Technological Achievement in Digital Craft
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Bronze Spike
A03 Video / Moving Image
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Short List
B01 User Experience Design (UX)
DRAW AND RELEASE
SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo / AID-DCC Tokyo JAPAN
E03 Innovative Use of Technology
KIBO SCIENCE 360 - A SPACE EXPERIMENT WITH GOOGLE
GOOGLE JAPAN G.K. / GOOGLE
GOOGLE Tokyo / DENTSU INC. Tokyo JAPAN N AND R FOLDINGS JAPAN Kanagawa / PAPER WORLD CORP Osaka JAPAN
E04 Technological Achievement in Digital Craft
THE DEMPA-TALK EXPERIMENT!
SONY MOBILE COMMUNICATIONS INC. / SMARTBAND TALK SWR30
DENTSU INC. Tokyo JAPAN D2C Tokyo / DENTSU LIVE INC. Tokyo JAPAN
E03 Innovative Use of Technology
RISE ACADEMY DIGITAL
NIKE / NIKE BASKETBALL
R/GA SHANGHAI CHINA R/GA SHANGHAI CHINA
A04 Image Design
AN AD THAT SHOULDN'T HAVE EXISTED
UNIONPAY / QUICKPASS
W Shanghai CHINA PAFASSHION LAB Shanghai CHINA
A02 Digital Illustration
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
A04 Image Design
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
A03 Video / Moving Image
HUAWEI MEETS THE JABBAWOCKEEZ
HUAWEI / HUAWEI WATCH 2
BLAST RADIUS SHANGHAI CHINA THE EYE FILM Shanghai CHINA
B01 User Experience Design (UX)
SUNTORY GREEN+
SUNTORY HOLDINGS LIMITED / SUNTORY GREEN+
YOMIKO ADVERTISING Tokyo JAPAN TENTEN LIMITED Tokyo / HAKUHODO I-STUDIO Tokyo JAPAN
A07 Overall Aesthetic Design
THE JOURNEY TO PERFECTION
HEARTS ON FIRE (CHOW TAI FOOK) / HEARTS ON FIRE DIAMOND
MORE PR & MARKETING Hong Kong HONG KONG
E02 Virtual Reality (VR)
THE JOURNEY TO PERFECTION
HEARTS ON FIRE (CHOW TAI FOOK) / HEARTS ON FIRE DIAMOND
MORE PR & MARKETING Hong Kong HONG KONG
E01 Augmented Reality (AR)
LIVE MASCOT CAM
NIKE / NIKE BASKETBALL
+ING INTERACTIVE Taipei City CHINESE TAIPEI
B01 User Experience Design (UX)
SUPERCARS OFFICIAL APP
SUPERCARS / SUPERCARS OFFICIAL APP
ADRENALIN INTEGRATED MARKETING Ultimo AUSTRALIA ADRENALIN INTEGRATED MARKETING Ultimo AUSTRALIA
D02 Data Storytelling
MAKING PARENTAL JOURNEY MORE ENJOYABLE WITH BIG DATA
WYETH NUTRITION / WYETH NUTRITION
OMD HONG KONG Hong Kong HONG KONG
C03 Omni-channel Storytelling
DATA CULTIVATION FOR BUSINESS PROSPERITY
WYETH NUTRITION / ILLUMA ORGANIC
OMD HONG KONG Hong Kong HONG KONG
D01 Curation of Data
DATA CULTIVATION FOR BUSINESS PROSPERITY
WYETH NUTRITION / ILLUMA ORGANIC
OMD HONG KONG Hong Kong HONG KONG
B02 Native & Built-in Feature Integration
THE MAGIC TOUCH
SONY MOBILE COMMUNICATIONS INC. / XPERIA TOUCH
1-10DESIGN Tokyo JAPAN
E03 Innovative Use of Technology
ArtScience Museum: Into the Wild
GOOGLE, LENOVO AND WWF / LENOVO PHAB 2 PRO AND GOOGLE TANGO
MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS MEDIAMONKS Amsterdam / GOOGLE ASIA PACIFIC Singapore THE NETHERLANDS / SINGAPORE
Short List
A02 Digital Illustration
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
E02 Virtual Reality (VR)
VRECRUITMENT
DEFENCE FORCE RECRUITING / THE AUSTRALIAN DEFENCE FORCE
HAVAS AUSTRALIA Sydney AUSTRALIA HAVAS AUSTRALIA Sydney / FINCH Sydney AUSTRALIA
Short List
E03 Innovative Use of Technology
DNA GLASS
SUNTORY HOLDINGS LIMITED / DNA GLASS
DENTSU INC. Tokyo JAPAN MOUNT Tokyo / YOH KOMIYAMA DESIGN Tokyo JAPAN
E04 Technological Achievement in Digital Craft
EXISDANCE
Panasonic / Highspeed projection mapping system
P.I.C.S Tokyo JAPAN P.I.C.S Tokyo JAPAN
A03 Video / Moving Image
MAJOLICA MUSEUM
Shiseido Japan Co., Ltd. / MAJOLICA MAJORCA
SHISEIDO Tokyo / BBMEDIA Tokyo JAPAN BBMEDIA Tokyo JAPAN
PIRATES OF THE CARIBBEAN 5 – MOBILE VIDEO INNOVATION MAKES A BLOCKBUSTER
DISNEY / PIRATES OF THE CARIBBEAN - SALAZAR'S REVENGE
ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE / INDONESIA
B01 User Experience Design (UX)
PIRATES OF THE CARIBBEAN 5 – MOBILE VIDEO INNOVATION MAKES A BLOCKBUSTER
DISNEY / PIRATES OF THE CARIBBEAN - SALAZAR'S REVENGE
ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE ADCOLONY Singapore / DENTSU DIGITAL INDONESIA Jakarta SINGAPORE / INDONESIA
E01 Augmented Reality (AR)
THE NEW EPISODE OF EMPEROR'S NEW CLOTHES-INTERACTIVE FRIDGE
UNI-PRESIDENT / KING OF TEA
10 PERCENT ACTIVATION CO., LTD. Taipei City CHINESE TAIPEI ULTRA COMBOS Taipei City CHINESE TAIPEI
ONE STAGE FOR ALL
VITASOY INTERNATIONAL HOLDINGS LIMITED / VITA LEMON TEA
BBDO HONG KONG HONG KONG BBDO HONG KONG HONG KONG
B01 User Experience Design (UX)
ELECTION IN THE DARK
YAHOO JAPAN CORPORATION / WEBSERVICE
DENTSU INC. Tokyo JAPAN BIRDMAN Tokyo JAPAN
Short List
A03 Video / Moving Image
METRO TYRES TVC
METRO TYRES / TYRES
WHACKY FILMS Mumbai INDIA WHACKY FILMS Mumbai INDIA
E01 Augmented Reality (AR)
DRESS FOR VENUS
ART TOKYO ASSOCIATION / ART FAIR TOKYO 2017
DENTSU INC. Tokyo JAPAN BLUE PRINT INC. Tokyo / TONGULLMAN Osaka JAPAN
A04 Image Design
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT
DLX INC. Tokyo / DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN
A01 Interface & Navigation (UI)
DONATE 4 BIRDS | THE NEW ECOSYSTEM
CONSERVATION INTERNATIONAL JAPAN / CHARITIES & NON-PROFIT
DLX INC. Tokyo / DENTSU INC. Tokyo JAPAN DLX INC. Tokyo / BIRDMAN Tokyo JAPAN