Title Brand Product / Service Entrant Company Location Award
D03 Live Events
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION
McCANN TOKYO JAPAN
Short List
D04 Spatial Brand Installation & Experience
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION
McCANN TOKYO JAPAN
G05 Motion Graphics Design & Animation
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION
McCANN TOKYO JAPAN
Short List
B02 Promotional Item Design
PIECES IN HARMONY
ROKUJIGEN / KINTSUGI
I&S BBDO Tokyo JAPAN
Short List
B04 Posters
PIECES IN HARMONY
ROKUJIGEN / KINTSUGI
I&S BBDO Tokyo JAPAN
F01 Consumer Products
GRID AIR HOCKEY
AEON FANTASY CO.,LTD. / GRID AIR HOCKEY (ARCADE GAME)
DENTSU INC. Tokyo JAPAN
G02 Illustration
YOU MAKE SHIBUYA
SHIBUYA CITY / SHIBUYA CITY VISION
DENTSU INC. Tokyo JAPAN
G06 Photography / Curation of Images
THE STUDY OF HUMAN BEING
DENTSU ADVERTISING AWARDS SELECTION COUNCIL / DENTSU ADVERTISING AWARDS 2016
DENTSU INC. Tokyo JAPAN
Bronze Spike
G03 Logo Design
ROOTED.
ADFEST 2017 / ADVERTISING FESTIVAL
DENTSU INC. Tokyo JAPAN
B05 Books
HONDA. GREAT JOURNEY. TRAVEL STICKER BOOK
HONDA MOTOR CO., LTD. / HONDA
DENTSU INC. Tokyo JAPAN
A02 Rebrand / Refresh of an existing Brand
TAKE PHYSICAL CONDITIONING GYM
TAKE PHYSICAL CONDITIONING INC. / TAKE PHYSICAL CONDITIONING GYM
DENTSU INC. Tokyo JAPAN
A01 Creation of a new Brand Identity
OSMO STAMP MAKING MACHINE
SHACHIHATA / OSMO STAMP MAKING MACHINE
DENTSU INC. Tokyo JAPAN
G01 Typography
OSMO STAMP MAKING MACHINE
SHACHIHATA / OSMO STAMP MAKING MACHINE
DENTSU INC. Tokyo JAPAN
B01 Publications & Brand Collateral
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver Spike
F02 Environmental / Social Impact
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Silver Spike
D02 Point of Sales, Consumer Touchpoints & In-store Collateral
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
F03 Brand Communication
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
E01 Food
THE PACKS THAT SCARE GULLS
HUNGRY JACK'S / THE PACKS THAT SCARE GULLS - PACKAGING
CLEMENGER BBDO SYDNEY AUSTRALIA
E03 Beauty & Healthcare
FLORA FOR FAUNA
COLOMBIA MINISTRY OF ENVIRONMENT & WILDBOND HONG KONG / CHONTADURO
GEOMETRY GLOBAL Hong Kong HONG KONG
F04 Innovation & Solution
HEARING RESCUE
THAI HEALTH PROMOTION FOUNDATION AND DEAF ASSOCIATION OF BANGKOK / THAI HEALTH’S WELLBEING PROJECT
BBDO BANGKOK THAILAND
C01 Digital & Interactive Design
VOICE CHOCOLATE
NTT DOCOMO, INC. / BRAND COMMUNICATION
HAKUHODO INC. Tokyo JAPAN
Short List
D07 Wayfinding & Signage
LOST IN THE RAIN (DRIVE WITH CARE)
GENERAL MOTORS / CHEVROLET
MRM//McCANN Singapore SINGAPORE
G07 Copywriting
ANCHOR MILK SLAMS
FONTERRA / MILK
COLENSO BBDO Auckland NEW ZEALAND
D01 Retail
THE LIFE-SAVING FURNITURE
BHUMISIRISUK CO.,LTD / FIRE EXTINGUISHER
DENTSU X Bangkok THAILAND
B03 Self-promotion
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze Spike
D05 Omni-channel Experience
THE 7-ELEVEN DJ MIXER DONATION BOX
7-ELEVEN / CHAIN STORE
ARTGITAL INTERACTIVE SOLUTIONS Taipei CHINESE TAIPEI
E05 Other Packaging
SCHICK WINNING RESUME
SCHICK JAPAN K.K. / SCHICK HYDRO5 PREMIUM
J. WALTER THOMPSON JAPAN Tokyo JAPAN
D06 Trade Stands / Exhibitions
LYNK & CO - 2017 AUTO SHANGHAI
LYNK & CO / LYNK & CO EXHIBITION
UNIPLAN Shanghai CHINA
E02 Drinks
RELEASE THE PRESSURE
PEPSICO / MIRINDA
BBDO INDIA Gurgaon INDIA
G04 Sound Design
MOTION SONIC PROJECT
SONY CORPORATION / CORPORATE BRANDING
DENTSU INC. Tokyo JAPAN
B06 Annual Reports & Other Corporate Communication
GENDER EQUALITY INDEX CHOCOLATE
THE KOREAN INSTITUTE FOR GENDER EQUALITY PROMOTION AND EDUCATION / PUBLIC SERVICE
THE CREAM UNION Seoul SOUTH KOREA
E02 Drinks
TATTOO BOTTLE STICKERS
KINTORA CO,.LTD. / ALCOHOLIC DRINK
DENTSU INC. Nagoya JAPAN
G04 Sound Design
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
D07 Wayfinding & Signage
ROADS THAT HONK
HPCL / HP LUBRICANTS
HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA
Short List
E01 Food
SAFETY BAGS
TESCO / FRUIT & VEGGIE PLASTIC BAGS
CHEIL WORLDWIDE Hong Kong HONG KONG
D05 Omni-channel Experience
VR COOL LOVE INVITATION
RIVON / WEDDING COOKIE
DENTSU ONE Taipei City CHINESE TAIPEI
B03 Self-promotion
EYE-CATCHING NEWSLETTER
DENTSU INC. / NEWSLETTER “DENTSU-JIN”
DENTSU INC. Nagoya JAPAN
D01 Retail
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE / CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
D02 Point of Sales, Consumer Touchpoints & In-store Collateral
ORIGAMI TEA TIMER
TEACHA / TEA BAGS
BBDO PROXIMITY HONG KONG HONG KONG
E05 Other Packaging
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
G07 Copywriting
SAN TZU CHING TO HELP MOMS
FRISO / FRISO
mcgarrybowen Shanghai CHINA
D06 Trade Stands / Exhibitions
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
B05 Books
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS / PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA
Bronze Spike
F01 Consumer Products
COGY WHEELCHAIR
TESS CO., LTD. / COGY
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
F04 Innovation & Solution
COGY WHEELCHAIR
TESS CO., LTD. / COGY
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
C01 Digital & Interactive Design
BRIAN ENO'S THE SHIP A GENERATIVE FILM
BEATINK INC / OPAL LIMITED / THE SHIP
DENTSU INC. Tokyo JAPAN
D03 Live Events
DALI-NOH: DALI BACK FROM THE BEYOND
SALVADOR DALI EXHIBITION / SALVADOR DALI EXHIBITION
DENTSU INC. Tokyo JAPAN
F02 Environmental / Social Impact
VEGELOOP
PANASONIC / PANASONIC COMPOSTER
DAIKO ADVERTISING Tokyo JAPAN
G03 Logo Design
BAYSTARS CLIMAX SERIES
THE YOKOHAMA DENA BAYSTARS / THE YOKOHAMA DENA BAYSTARS
TUGBOAT DESIGN Tokyo JAPAN
F03 Brand Communication
ART OF NINJA
JAPAN NINJA COUNCIL / JAPAN NINJA COUNCIL
EDP GRAPHIC WORKS Tokyo JAPAN