Case Film

Presentation Image

Title	THE UNUSUAL FOOTBALL FIELD PROJECT
Client	AP (THAILAND)
Product / Service	PROPERTY DEVELOPMENT
Category	F02. Environmental / Social Impact
Entrant	CJ WORX Bangkok, THAILAND
Idea Creation	CJ WORX Bangkok, THAILAND
Media Placement	CJ WORX Bangkok, THAILAND
Media Placement 2	SPORE Bangkok, THAILAND
PR	CJ WORX Bangkok, THAILAND
PR 2	SPORE Bangkok, THAILAND
Production	MEOUR Bangkok, THAILAND

Credits

Name	Company	Position
SAHARATH SAWADATIKOM	CJ WORX	EXECUTIVE CREATIVE DIRECTOR
THANASORN JANEKANKIT	CJ WORX	CREATIVE DIRECTOR
RATTASAK MUTUTANONDH	CJ WORX	COPYWRITER
NITTAYA CHANANUKUL	CJ WORX	ART DIRECTOR

The Campaign

The Unusual Football Field – AP Thailand turn wasted small useless spaces into a series of irregularly shaped football pitches that fit perfectly into each of the local areas, breaking the traditional limitations of football game while keeping the pitch symmetrical to provide fair play.

Creative Execution

The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left. However, in reality, there are numerous asymmetrical spaces scattered across this district.

Indication of how successful the outcome was in the market

- Selected as 1 of 25 best inventions of 2016 in TIME Magazine - Selected as 1 of 10 best ideas of 2016 in Azure Magazine - Selected as 1 of 10 Designboom Big Stories of 2016

Property Development Brands” Advertising for Branding is often ignored. If we need people to be interested, we need to advertise in a new form and not just traditional Media. So we changed an advertising space, into a place where people can interact with. Video URL