The Campaign

We created a pictogram with a bright and clean design. By showing the world of logistics in a pop-infused light, we were able to both cheer on people involved in the logistics industry, and make people realize that even if they didn’t think they had any connection to the industry, they did.

Creative Execution

We timed the pictogram release to line up with the largest logistics event in Japan. We merchandised the pictogram and tried to renew the image of the logistics industry, particularly for women.

Indication of how successful the outcome was in the market

Increase in the number of visitors to booths at the logistics industry event. Contributed to the recruitment of new employees. Appreciation not only from the client, but from people across the logistics industry.

We made a pictogram that would appeal to people of all ages. We renewed the logistics industry’s image by showing the industry in a bright, pop-infused light.