Title | GOOD LUCK RIDE |
Brand | JAPAN PARK & RESORT |
Product / Service | SPACE WORLD |
Category | D03. Live Events |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Media Placement | HAKUHODO INC. Tokyo, JAPAN |
PR | HAKUHODO INC. Tokyo, JAPAN |
Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
tomohiko kawanishi | hakuhodo | creative director |
Kawanishi Tomohiko | HAKUHODO Inc. | Copy Writer |
Asano Shinji | HAKUHODO PRODUCT`S Inc. | Producer |
Tanida Tokuo | FREELANCE | Production Manager |
Koga Hiromi | FREELANCE | Production Manager |
Nishioka Satoshi | HAKUHODO PRODUCT`S Inc. | Mixer |
DAIZO IMABAYASHI | hakuhodo | Art Director |
Kishimoto Yujin | HAKUHODO PRODUCT`S Inc. | Production Manager |
A small amusement park in Japan “Space World.” Though one million visitors came this park every year, visitors get reducing because of no new attraction and buzz. There is a roller coaster accompanied by sound in Space World. We change its music to buddhist sutras for better luck. So we made a new roller coaster as an advertising media,bringing people luck just by riding. The first roller coaster in the world."Good Luck Ride" We came up with a new attraction without spending money, but making a buzz. We started "Good Luck Ride" on July.1.2016. Good Luck Ride made a buzz.30000 tweets just in Kitakyushu. Year on year customer traffic between July to September 2016 was up by 154%.