| Title | GOOD LUCK RIDE |
| Brand | JAPAN PARK & RESORT |
| Product / Service | SPACE WORLD |
| Category | D03. Live Events |
| Entrant | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
| Media Placement | HAKUHODO INC. Tokyo, JAPAN |
| PR | HAKUHODO INC. Tokyo, JAPAN |
| Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| tomohiko kawanishi | hakuhodo | creative director |
| Kawanishi Tomohiko | HAKUHODO Inc. | Copy Writer |
| Asano Shinji | HAKUHODO PRODUCT`S Inc. | Producer |
| Tanida Tokuo | FREELANCE | Production Manager |
| Koga Hiromi | FREELANCE | Production Manager |
| Nishioka Satoshi | HAKUHODO PRODUCT`S Inc. | Mixer |
| DAIZO IMABAYASHI | hakuhodo | Art Director |
| Kishimoto Yujin | HAKUHODO PRODUCT`S Inc. | Production Manager |
A small amusement park in Japan “Space World.” Though one million visitors came this park every year, visitors get reducing because of no new attraction and buzz. There is a roller coaster accompanied by sound in Space World. We change its music to buddhist sutras for better luck. So we made a new roller coaster as an advertising media,bringing people luck just by riding. The first roller coaster in the world."Good Luck Ride" We came up with a new attraction without spending money, but making a buzz. We started "Good Luck Ride" on July.1.2016. Good Luck Ride made a buzz.30000 tweets just in Kitakyushu. Year on year customer traffic between July to September 2016 was up by 154%.