The Campaign

THE AGENCY HAS WORKED ON A CREATIVE IDEA THAT FULLY EXPRESSES THE PRODUCT FEATURE OF JOGG JEANS BUT IS ALSO ABLE TO INTERACT WITH CONSUMERS IN A PLAYFUL WAY. DIESEL JOGG JEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY; SO HOW CAN WE DIGITALLY DEMONSTRATE IT? SIMPLY BY USING THE RESPONSIVE TECHNOLOGY. WE HAVE CREATED THE RESPONSIVE DENIM; A WEBSITE, ON WHICH YOU CAN CONTORT A MODEL, USING THE RESPONSIVE TECHNOLOGY. WHEN YOU CHANGE THE SIZE OF YOUR WINDOW YOU CAN ENJOY EVERY TIME A DIFFERENT CONTORTION THAT PERFECTLY FITS THE SIZE OF THE WINDOW

Creative Execution

DIESEL JOGGJEANS PERFECTLY RESPOND TO ANY MOVEMENT OF YOUR BODY. WE FOCUSED ON HOW WE COULD DEMONSTRATE THIS UNIQUE SELLING PROPOSITION DIGITALLY BY CREATING A REPOSNIVE SITE.