Title | MUM & DAD |
Brand | HONG KONG TRANSPLANT SPORTS ASSOCIATION |
Product / Service | HONG KONG TRANSPLANT SPORTS ASSOCIATION |
Category | G02. Illustration |
Entrant | J. WALTER THOMPSON HONG KONG, HONG KONG |
Idea Creation | J. WALTER THOMPSON HONG KONG, HONG KONG |
Name | Company | Position |
---|---|---|
Simon Welsh | J. Walter Thompson Hong Kong | Chief Creative Director |
Wilson Ang | J. Walter Thompson Hong Kong | Group Creative Director |
Max Fung | J. Walter Thompson Hong Kong | Associate Creative Director |
Edmond Leung | J. Walter Thompson Hong Kong | Art Director |
Matthew Kam | Matthew Kam | Illustrator |
Stopping your family member donating organs is like stopping your family member saving a life.
To illustrate the darkness of stopping family member saving a life, a dark illustration style is utilized.
The campaign got over 1 million media impression.
The objection is from either the donor’s parents or wife. That’s why we created 2 versions for these 2 groups of people.