NEW ANGLE, NEW WORLD.

Short List
TitleNEW ANGLE, NEW WORLD.
ClientNIHON UNIVERSITY COLLEGE OF ART
Product / ServiceNIHON UNIVERSITY COLLEGE OF ART
CategoryA01. Creation of a new Brand Identity
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Production 2 ADBRAIN INC. Tokyo, JAPAN
Production 3 AMANA Tokyo, JAPAN

The Campaign

We have developed a movie and posters based on the slogan “NEW ANGLE, NEW WORLD.” The design motif is a collection of eyeballs. Every shift in angle of the multiple eyeballs creates a new visual image that wasn’t visible before, creating PR content that represents the multiple perspective experience that one can discover at the college.

Creative Execution

We produced a TV commercial with a broad reach, objects and graphics to appeal on campus, and take away goods with the core design idea of a“NEW ANGLE, NEW WORLD.” We unified all of the designs with the eyeball motif, communicating our message simply.

Indication of how successful the outcome was in the market

As a result, we succeeded at providing students who want to study art with a simulated "multiple perspective" experience. We were able to make the Nihon University College of Art stand out from the other numerous art universities with this experience.

Art is to shift your perspective. We established a high relevancy by communicating the chance to see a new perspective with a motif of eyes. In order to reach outstanding students, we have posted movies and graphics at their contact points.

Credits

Name Company Position
TAICHI TAMAKI DENTSU INC. Art Director
KOJI KANZAKI DENTSU INC. CopyWriter
TAICHI TAMAKI DENTSU INC. Designer
MAMIKO TAKAHASHI DENTSU INC. Designer
YUIKO FUJITA ADBRAIN Inc. Designer
AIKO KURIKAWA DENTSU CREATIVE FORCE INC. Agency Producer
DAIJI YOSHIDA TOHOKUSHINSHA FILM CORPORATION Producer
NOBUMORI KURATA TOHOKUSHINSHA FILM CORPORATION Producer
NAOMI IZUMIDA TOHOKUSHINSHA FILM CORPORATION Director
DAISUKE WADA digital egg inc. Animator
MUTSUMI HAMANO MELODY PUNCH Sound Producer
MINORU NISHIKIGI amana inc. Graphic Producer
KENICHI HIGUCHI Freelance Photographer
HIROYUKI NAKAGAWA amana inc. Photo Retoucher
REOKI TOYOSHIMA amana inc. Photo Retoucher
ISANA YAMADA Freelance Artist
TAKASHI OKAMOTO SEIBIDO Print Director