|Title||NEW ANGLE, NEW WORLD.|
|Brand||NIHON UNIVERSITY COLLEGE OF ART|
|Product / Service||NIHON UNIVERSITY COLLEGE OF ART|
|Category||A01. Creation of a new Brand Identity|
|Entrant||TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Production||TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN|
|Production 2||ADBRAIN INC. Tokyo, JAPAN|
|Production 3||AMANA Tokyo, JAPAN|
|TAICHI TAMAKI||DENTSU INC.||Art Director|
|KOJI KANZAKI||DENTSU INC.||CopyWriter|
|TAICHI TAMAKI||DENTSU INC.||Designer|
|MAMIKO TAKAHASHI||DENTSU INC.||Designer|
|YUIKO FUJITA||ADBRAIN Inc.||Designer|
|AIKO KURIKAWA||DENTSU CREATIVE FORCE INC.||Agency Producer|
|DAIJI YOSHIDA||TOHOKUSHINSHA FILM CORPORATION||Producer|
|NOBUMORI KURATA||TOHOKUSHINSHA FILM CORPORATION||Producer|
|NAOMI IZUMIDA||TOHOKUSHINSHA FILM CORPORATION||Director|
|DAISUKE WADA||digital egg inc.||Animator|
|MUTSUMI HAMANO||MELODY PUNCH||Sound Producer|
|MINORU NISHIKIGI||amana inc.||Graphic Producer|
|HIROYUKI NAKAGAWA||amana inc.||Photo Retoucher|
|REOKI TOYOSHIMA||amana inc.||Photo Retoucher|
|TAKASHI OKAMOTO||SEIBIDO||Print Director|
We have developed a movie and posters based on the slogan “NEW ANGLE, NEW WORLD.” The design motif is a collection of eyeballs. Every shift in angle of the multiple eyeballs creates a new visual image that wasn’t visible before, creating PR content that represents the multiple perspective experience that one can discover at the college.
We produced a TV commercial with a broad reach, objects and graphics to appeal on campus, and take away goods with the core design idea of a“NEW ANGLE, NEW WORLD.” We unified all of the designs with the eyeball motif, communicating our message simply.
As a result, we succeeded at providing students who want to study art with a simulated "multiple perspective" experience. We were able to make the Nihon University College of Art stand out from the other numerous art universities with this experience.
Art is to shift your perspective. We established a high relevancy by communicating the chance to see a new perspective with a motif of eyes. In order to reach outstanding students, we have posted movies and graphics at their contact points.