| Title | BUILDING THE NEAR FUTURE |
| Brand | DAIWA HOUSE INDUSTRY CO.,LTD. |
| Product / Service | DAIWA HOUSE |
| Category | G02. Illustration |
| Entrant | TUGBOAT DESIGN Tokyo, JAPAN |
| Idea Creation | TUGBOAT DESIGN Tokyo, JAPAN |
| Idea Creation 2 | TUGBOAT Tokyo, JAPAN |
| Idea Creation 3 | DAIWA HOUSE INDUSTRY CO.,LTD. Tokyo, JAPAN |
| Idea Creation 4 | HAKUHODO INC. Tokyo, JAPAN |
| Media Placement | DAIWA HOUSE INDUSTRY CO.,LTD. Tokyo, JAPAN |
| Media Placement 2 | HAKUHODO INC. Tokyo, JAPAN |
| PR | DAIWA HOUSE INDUSTRY CO.,LTD. Tokyo, JAPAN |
| PR 2 | HAKUHODO INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yasumichi Oka | TUGBOAT | Creative Director |
| Shou Akiyama | Freelance | Copywriter |
| Fumiaki Shimohigashi | Hakuhodo Inc. | Copywriter |
| Kengo Kato | TUGBOAT DESIGN | Art Director |
| Toru Imai | TUGBOAT DESIGN | Graphic Designer |
| Kenji Mitsuhashi | TUGBOAT DESIGN | Producer |
| Toru Imai | TUGBOAT DESIGN | Graphic Designer |
There was a shift from communication which increases recognition of the company name and business developments to communication which conveys “business + the way of thinking behind it”.
To time perfectly with the declaration of their business stance, a country-wide declaration as a newspaper advertisement was implemented on New Year’s Day.
By creating a campaign with a “newspaper advertisement” at the optimum timing of New Year’s Day to match the declaration of their business stance, the “corporate message” and the way of thinking was clearly conveyed successfully. This greatly contributed to the sharing of forward vectors for the group internally and foster a sense of expectation in Daiwa House externally.
The corporate image was changed through a memorable character which personifies the corporate message, and through artwork which uses a variety of subject matter on a motif of building materials such as curtains and flooring.