Title | HEAT TECH WINDOW |
Brand | UNIQLO |
Product / Service | HEAT TECH |
Category | B02. Promotional Item Design |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Idea Creation | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Media Placement | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
PR | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jeongkeun Yoo | Cheil Worldwide | Executive Vice President |
Wain Choi | Cheil Worldwide | Chief Creative Officer |
Sungphil Hwang | Cheil Worldwide | Art Director |
Hyungkyun Oh | Cheil Worldwide | Art Director |
Taeyul Ko | Cheil Worldwide | Junior Art Director |
Jaehwan Lee | Cheil Worldwide | Account Director |
Junseok Park | Cheil Worldwide | Account Executive |
Seungeun Lee | Cheil Worldwide | Account Executive |
Yujin Jung | Cheil Worldwide | Account Executive |
Sunho Bae | Cheil Worldwide | Agency Producer |
Wanmo Koo | Bounce Creative | Designer |
Jeakyun Kim | Bounce Creative | Designer |
Sungjin Lee | Bounce Creative | Designer |
Kyounghyun Kim | Junpasang Production | Executive Producer |
Seunghyun Jo | Junpasang Production | Production Designer |
Sungin Ji | Freelancer | Cinematographer |
Myungjun Kim | / Freelancer | Cinematographer |
Jaeyun Lee | Seoul Vision | Editor |
Soyeon Kim | Seoul Vision | Colorist |
Miri Choi | Seoul Vision | Flame Artist |
Sungrae Hong | Kiss FM | Sound Designer |
Inu Hwang | Audio Village | Sound Studio Producer |
Taeho Park | Kiss FM | Other Sound Production Credits |
Arana Son | Kiss FM | Music Director |
Jiwon Choi | JW Pictures | Photographer |
Choongsun Park | JW Pictures | Photographer |
Hyewon Ha | Rue N Ran Entertainment | Model Agency Credits |
Jooyong Kim | Rue N Ran Entertainment | Model Agency Credits |
Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1) The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room. Applying the Heat Tech Window saves an average 20% on heating. 2) It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging. 1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction 2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy
Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window. Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). This campaign ran from November 4 until December 31, 2016 in all 189 Uniqlo stores in Korea. A Heat Tech Window was given for free with each purchase of a Heat Tech thermal wear product. 500,000 people were given a Heat Tech Window, which was then applied to their window at home. We also created a campaign video showing how the Heat Tech Window was applied, which was released on various social media such as YouTube, Facebook and Instagram, and reached 30 million impressions within a month. With a population of about 50 million, the campaign reached 3/5 of all Koreans.
During the campaign period, 500,000 Heat Tech Windows were handed out to consumers and applied on their windows. Out on the streets, those windows had become new advertising media. In a clever way, Uniqlo gained 500,000 OOH advertisements during the winter period The campaign video reached 30 million impressions online (3/5 of all Koreans, based on a 50 million population) As a result, Heat Tech sales recorded a year-on-year growth of 203%. The campaign garnered widespread attention and was featured in 72 different Korean media outlets. The fact that an advertisement actually helped make people feel warmer, and even saved heating costs was highly praised. “A must-have for this winter” – The Huffington Post Korea “A campaign that even saves heating cost” – Asia Economy “A gift from Uniqlo that brings warmth” – Seoul TV
Furthermore, the logo of the Heat Tech thermal wear is printed on the Heat Tech Window, which makes all the windows across town on which it is applied into new advertising media for Uniqlo. Uniqlo Korea gave out 500,000 Heat Tech Windows to consumers for free. In a clever way, Uniqlo gained 500,000 OOH advertisements during the winter period.