| Title | INDUSTRIAL JP |
| Brand | Komatsu Spring Industrial Co., Ltd. / Asaiseisakusyo.Co.Ltd. / Shin Ei Industry |
| Product / Service | SMES IN JAPAN |
| Category | G04. Sound Design |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Rintaro Shimohama | DENTSU INC. | Art Director/Film Director/Planner |
| Toshihide Kimura | DENTSU INC. | Sound Director/Copywriter |
| Masanori Sakamoto | DELTRO INC. | Art Director/Planner/Designer(Web) |
| Ken Murayama | DELTRO INC. | Front-End Engineer（Web) |
| Yuki Shintani | DENTSU INC. | Copywriter |
| Ryosuke Sone | DENTSU CREATIVE X INC. | Film Director |
| Keisuke Inoue | Freelance | Cameraman/Photographer |
| dosei | Freelance | Cameraman/Photographer |
| Daisuke Serita | Freelance | Assistant Photographer |
| Mamoru Asami | Komatsu Spring Industrial Co., Ltd. | Cameraman |
| DJ TASAKA | Freelance | Music Composer |
| Dorian | Freelance | Music Composer |
| DJ Gonno | Freelance | Music Composer |
| Cherryboy Function | Freelance | Music Composer |
| Sountrive | Freelance | Music Composer |
| Inner Science | Freelance | Music Composer |
| Naoya Tokunou | Freelance | Sound Engineer |
| Shogo Yano | DELTRO INC. | Front-End Engineer(Web) |
| Takumi Abe | DELTRO INC. | Production Assistant(Web) |
| Masafumi Fujioka | DENTSU CREATIVE X INC. | Producer |
| Ryotaro Omori | DENTSU CREATIVE X INC. | Production Manager |
| Wataru Kitamoto | DENTSU CREATIVE X INC. | Production Manager |
| Daisuke Sugawara | Freelance | Trailer Director |
| Yasuharu Sasaki | DENTSU INC. | Creative Officer |
| Hirozumi Takakusaki | DENTSU INC. | Creative Officer |
| Hidetoshi Kuranari | DENTSU INC. | Creative Officer |
| Hajime Yakushiji | DENTSU INC. | Researcher |
| Dan Ushikubo | DENTSU INC. | Researcher |
| Masato Otsubo | YUKI Precision Co., Ltd. | Adviser |
We noticed minimal repeated movings and sounds of machines in the plants of SMEs are similar to techno music. We took a process usually performed by a record label and approached to young people with no interest in their country’s technology.
Record the images and sounds of the small factories. Using these materials, begin a collaboration between a filmmaker and musician. Distribute the video as Music Video in Youtube, not only as a promotion of the technology. The music itself is also sold on online music sites. The factories can use the video for PR and recruitment, and the artists can use them to increase their name value.
• Tier 1: Media Outputs - Over 50 media took up our label with movies. On Youtube over half million times, on Facebook over 360,000 times, on Twitter over 70,000 times played. All of comment or reply to our label were very positive. • Tier 2: Target Audience Outcomes - We have no money to research the audience's awareness or some kind of marketing KPI scores. But the result of minimum social listening, almost of all tweets and posts are favorable to our label. • Tier 3: Business Outcomes - Not only SMEs but also big companies offered us to take up their plants or business.
First we atract people with no interest in SMEs in Japan by using music and movie. Next we prompt them to understand these SMEs doing and their situations in Japan with subtitles of the movie, GIFs, photos and articles in the website.