Title | OSMO STAMP MAKING MACHINE |
Brand | SHACHIHATA |
Product / Service | OSMO STAMP MAKING MACHINE |
Category | G01. Typography |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | C3 FILM NAGOYA, JAPAN |
Production 2 | TAKI C1 Nagoya, JAPAN |
Name | Company | Position |
---|---|---|
Michihito Dobashi | DENTSU INC. | CD&AD |
Maki Sato | DENTSU INC. | PL |
Kojima Kozue | DENTSU INC. | AD |
Fumi Anan | DENTSU INC. | CW |
Thomas Hamilton | DENTSU INC. | T |
Yuzuru Hasegawa | DENTSU INC. | T |
Masahiro Furukawa | taki-c1 co.,ltd. | AD |
Keita Nakao | taki-c1 co.,ltd. | D |
Shota Ohyama | taki-c1 co.,ltd. | D |
Saki Ohgose | taki-c1 co.,ltd. | D |
Yoshiaki Nishimatsu | taki-c1 co.,ltd. | WD |
Keiichi Nakamura | taki-c1 co.,ltd. | FE |
Noriko Fujita | taki-c1 co.,ltd. | D |
Mayumi Sumi | taki-c1 co.,ltd. | D |
Yoshitaka Kondo | C3 Film Co.,LTD | FD |
Tsutomu Kondo | C3 Film Co.,LTD | FP |
Yasukiyo Fujimoto | C3 Film Co.,LTD | CGD |
Koichi Umemura | C3 Film Co.,LTD | PM |
Kano Hayashi | C3 Film Co.,LTD | PM |
Haruna Wakasugi | C3 Film Co.,LTD | PM |
Rui Mayumi | NOIR.INC | FC |
Yoshihiro Ozaki | DARUMA | P |
Takaya Hattori | Dee Studio | SD |
Yuhei Yamamoto | maisonette | A |
Mari Kakuta | maisonette | ST |
Hanako Kaiya | freelance | HM |
Kenji Niwa | Zaxx Inc. | OE |
Kazuhiro Suizu | Zaxx Inc. | MAV |
Tatsuma Hayashi | freelance | Animator |
Akira Tsuchiya | freelance | LT |
Through our design, we express the joy of OSMO stamping and the proliferation of stamp culture. The visual identity was inspired by the characteristic shape and colors (square shape, vivid color tones) of the product itself.
Based on the product features (square shape, vivid color tones), a certain pattern was developed for the visual identity, which was applied to all communication tools. It expresses the pleasure of combining design materials and excitement of being able to create a unique, one-off stamp that can't be found anywhere else on earth.
After an OSMO machine was installed at one Shachihata outlet, many people enjoyed creating stamps to the extent that long queues formed.
Our aim was to make stamp creation more approachable and familiar as an activity, and to create a new market. OSMO considers all users as stamp creators, and by offering a platform enabling anyone to design stamps freely, it was born as a brand to stimulate curiosity and creativity around the world.