CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT

TitleCEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
BrandJAPANESE GOVERNMENT
Product / ServiceCEBIT 2017
CategoryB01. Publications & Brand Collateral
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production DENTSU TEC Tokyo, JAPAN
Production 2 RHIZOMATIKS Tokyo, JAPAN
Production 3 DENTSU CREATIVE X INC. Tokyo, JAPAN

Credits

Name Company Position
Mirai Moriyama Freelance Perfomer
MIKIKO ELEVENPLAY Live Action Director, Choreographer
Kaoru Sugano DENTSU INC. (Dentsu Lab Tokyo) Creative Director
Sotaro Yasumochi DENTSU INC. (Dentsu Lab Tokyo) Copy Writer, Planner
Nadya Kirillova DENTSU INC. (Dentsu Lab Tokyo) Concept Supervisor
Yuri Uenishi DENTSU inc. Art Director
Hikaru Ikeuchi, Kohei Ai DENTSU INC.DENTSU INC. (Dentsu Lab Tokyo), DENTSU TEC INC.DENTSU INC. (Dentsu Lab Tokyo) Chief Creative Producer
Sakiko Yasue, Tomoka Sugai, Jun Kato ELEVENPLAY, DENTSU INC., DENTSU INC. (Dentsu Lab Tokyo) Creative Producer
Masafumi Fujioka Dentsu Creative X Producer
Ryotaro Omori, Wataru Kitamoto, Maho Takada Dentsu Creative X, DENTSU TEC INC. Production Manager
Yuri Yoshida DENTSU inc. Designer
Chikashi Suzuki Freelance Photographer
Ryohei Kobayashi Freelance Assistant Photographer
Tomohiko Tsujimoto Freelance Performer
Mayumi Sugiyama Hoshino Management Stylist
Motoko Suga Hoshino Management Hair & Make-up
Emi Nakano AVATTA STUDIO 3D Generalist
Hidenori Nagashima AVATTA STUDIO 3D Generalist
Ryo Ikeda P.I.C.S. Co., Ltd. Photo Producer
Kenya Suzuki Amana digital imaging CG Producer
Tomoyuki Tanoi Amana digital imaging CG Director
Tomohisa Hayashi Amana digital imaging CG Designer
Takuya Tsugane RIZING inc. Retoucher

The Campaign

A production about the relationship between humanity and technology.

Creative Execution

Visuals comprising a complex combination of flesh-and-blood humans and humans formed from 3D scanned data, and the copy, "Breathing with Bit," show that humans and technology have an indispensable partnership with each other. The red line represents the data and reminds one of body cells and blood vessels. The data itself also appeared like a flesh-and-blood human.

Indication of how successful the outcome was in the market

Distributed a tabloid-style pamphlet to all audience members to facilitate understanding of the show and enormously help convey the concept.

(In Japan, the tendency has always been to receive machines and technology with affection, as more than mere contraptions, but as pals or friends, as exemplified by Doraemon and Astro Boy.) The production expresses how recent advances in areas like IoT and AI have made the relationship between humanity and technology more seamless, brought technology closer to us, and turned it into a partner we cannot do without.

Links

Website URL