AN EXPERIMENT OF THE IMAGINATION

Short List
TitleAN EXPERIMENT OF THE IMAGINATION
ClientNIKKEI INC
Product / ServiceTHE HOSHI AWARD: QUESTIONING THE SCIENTIFIC IMAGINATION IN LITERATURE
CategoryG05. Motion Graphics Design & Animation
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAKI CORPORATION Tokyo, JAPAN
Production 2 SEIBIDO Tokyo, JAPAN
Production 3 TYO DRIVE Tokyo, JAPAN
Production 4 MELODY PUNCH Tokyo, JAPAN
Production 5 DEDE Tokyo, JAPAN

The Campaign

Our design expressed the bountiful imagination of scientific thinking. We formed a simple graphic inspired by the movement of various objects and arranged them to represent a beautiful world of science. The arrangement became the award’s identity. The design was subsequently employed for use on various promotional materials. On the official website and SNS, 30 short animations were released to further communicate the worldview of this award. One animation was uploaded everyday during the application period of one month. This attempt successfully established closer connection between the award and the applicants working on their submissions.

Creative Execution

The Hoshi Award is a literary award recognizing the ingenuity of scientific imagination, named after a famous Japanese sci-fi writer Shinichi Hoshi. In the past three years, there has been a great amount of submissions including the work written by AI (artificial Intelligence) and the award has been receiving attention as a catalyst for the scientific field.

Indication of how successful the outcome was in the market

The Hoshi Award is a literary award recognizing the ingenuity of scientific imagination, named after a famous Japanese sci-fi writer Shinichi Hoshi. In the past three years, there has been a great amount of submissions including the work written by AI (artificial Intelligence) and the award has been receiving attention as a catalyst for the scientific field.

Our design expressed the bountiful imagination of scientific thinking. We formed a simple graphic inspired by the movement of various objects and arranged them to represent a beautiful world of science. The arrangement became the award’s identity. The design was subsequently employed for use on various promotional materials. On the official website and SNS, 30 short animations were released to further communicate the worldview of this award. One animation was uploaded everyday during the application period of one month. This attempt successfully established closer connection between the award and the applicants working on their submissions.

Credits

Name Company Position
Yoshihiro Yagi DENSTU INC. Creative Director
Chihiro Kato DENSTU INC. Art Diretor
Marina Danjo DENSTU INC. Copywriter
Hajime Yakushiji DENSTU INC. Planner
Ryosuke Sone DENSTU INC. Motion Director
Naomi Okamura DENSTU INC. Motion Designer
Yuri Munakata DENSTU INC. Motion Designer
Kosuke Takahashi, DENSTU INC. Motion Designer
Shintaro Murakami DENSTU INC. Motion Designer
Kyo Nishiyama DENSTU INC. Motion Designer
Kuniyuki Nakamura dede Web Director:
Nodoka Sudo dede Web Director
Masashi Igarashi DENSTU INC. Producer
Kotaro Maruhashi Melody Punch Music director
Yuta Harasawa TYO drive Director
Links
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