| Title | HONDA. GREAT JOURNEY. |
| Brand | HONDA MOTOR CO., LTD. |
| Product / Service | HONDA |
| Category | B04. Posters |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media Placement | DENTSU INC. Tokyo, JAPAN |
| Media Placement 2 | MORI Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| PR 2 | MORI Tokyo, JAPAN |
| Production | TYO DRIVE Tokyo, JAPAN |
| Production 2 | CREATIVE POWER UNIT Tokyo, JAPAN |
| Production 3 | PEN. Tokyo, JAPAN |
| Additional Company | LEHMAN AD Chiba, JAPAN |
| Additional Company 2 | MAP London, UNITED KINGDOM |
| Additional Company 3 | OGLE MODELS London, UNITED KINGDOM |
| Additional Company 4 | DENTSU KANSAI TOKYO ROOM, JAPAN |
| Additional Company 5 | TYO CREATIVE CENTER Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Morihiro Harano | Mori Inc. | Creative Director |
| Yoshihiro Yagi | DENTSU INC. | Art Director |
| Haruko Tsutsui | DENTSU INC. | Copywriter |
| Scott Lehman | Lehman Ad | Copywriter |
| Daisuke Hatakeyama | Creative Power Unit | Designer |
| Taiji Kimura | PEN.Inc. | Designer |
| Anna Saito | DENTSU INC. | Designer |
| Naomi Okamura | DENTSU INC. | Designer |
| Satoshi Kohno | DENTSU INC. | Designer |
| Takanori Ikemoto | Creative Power Unit | Production copywriter |
| Shinya Tamura | Dentsu On Demand Graphic Inc. | Printing Director: |
| Jon Marshall | Map Project Office | Design Director |
| Scott Barwick | Map Project Office | Vehicle Conception and Design |
| Will Howe | Map Project Office | Vehicle Conception and Design |
| Jacky Chung | Map Project Office | Vehicle Conception and Design |
| Paul Wolfson | Map Project Office | Vehicle Conception and Design |
| Satoshi Isono | Universal Design Studio | Vehicle Conception and Design |
| Sasha Leong | Map Project Office | Vehicle Conception and Design |
| Ogle Models | Ogle Models | Vehicle Model-making |
To design 7 speculative concept vehicles to make the round the wold journey possible with autonomous driving technology and visualize the vehicles as a film.
At the event, the posters were released and flyers were distributed to introduce the project.
- Featured in major design and technology media in 8 countries - Mentioned by 48 opinion leaders - Total online coverage 136,723,050.
- In order to outperform other automobile-related articles in the media, we focused on the theme: autonomous driving vehicles. - We have presented a new point of view: autonomous driving vehicles as NOT a ‘solution’ but as a ‘means to realize new dream of humanity’. - Based on the insight: humans are mobile by instinct, we explored not only the possibility of transportation, but the future vision of living environment that will be brought by the autonomous driving technology. - We selected the route of humanity's most ancient and longest migration, The Great Migration as the hypothetical travel route to present the possibility of long-distance travel that may will become possible by the autonomous driving.