| Title | THE WHOLE EARTH CATALOG |
| Brand | MAVERICKS |
| Product / Service | THE WHOLE EARTH CATALOG |
| Category | B02. Promotional Item Design |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Media Placement | DENTSU INC. Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| Production | PEN. Tokyo, JAPAN |
| Production 2 | TYO DRIVE Tokyo, JAPAN |
| Production 3 | CREATIVE POWER UNIT Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Morihiro Harano | Mori Inc. | Creative Director |
| Yoshihiro Yagi | DENTSU.INC | Creative Director/Art Director |
| Haruko Tsutsui | DENTSU INC. | Copywriter |
| Taiji Kimura | PEN inc. | Designer |
| Haruko Nakatani | Creative Power Unit | Designer |
| Hiromi Uzaki | DENTSU.INC | Designer |
| Daisuke Hatakeyama | Creative Power Unit | Designer |
| Yuta Harasawa | TYO drive | Producer |
| Kota Maeda | TYO drive | Production Manager |
| Kohei Matsuki | Freelance | Photographer |
| Takashi Yasui | Freelance | Photographer |
| Miho Fujisaki | Freelance | Writer |
| Rika Yasumoto | Mavericks | General Producer |
All of the band’s members are American, which is very unusual in Japanese show business. The idea is: ’Americans learn about and introduce themselves to Japan in a way that both charms and resonates with the Japanese public’. We created the book based on this story, illustrating it with humor and cool graphics.
We printed 2,000 copies and delivered them hand by hand to the key figures in Japanese entertainment industry.
The book was well received and the band has already got several positive inquiries from various media companies.
The producers in the broadcasters and magazine editors are busy, and they are get used with usual promotional materials. Our idea was to create an art book rather than a usual materials and let them remember the band by leaving them with a strong impressions.