THE STUDY OF HUMAN BEING

Silver Spike
TitleTHE STUDY OF HUMAN BEING
ClientDENTSU ADVERTISING AWARDS SELECTION COUNCIL
Product / ServiceDENTSU ADVERTISING AWARDS 2016
CategoryB04. Posters
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production J2COMPLEX Tokyo, JAPAN
Production 2 AMANA Tokyo, JAPAN
Production 3 DENTSU ON DEMAND GRAPHIC Tokyo, JAPAN

The Campaign

Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.

Creative Execution

The Japan Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for this awards.Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.

Indication of how successful the outcome was in the market

The Japan Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for this awards.Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.

The Japan Advertising Awards is the most prestigious advertising award in Japan. We worked on the total design for this awards.Great advertisement only comes from acute observations of human being: its behavior and the deep understanding of psychology. This universal value never changes with the times, however the modes of advertising become more varied and ambitious.

Credits

Name Company Position
Yoshihiro Yagi Dentsu Inc. Creative Director
Haruko Tsutsui Dentsu Inc. Copywriter
Yoshinaka Ono Dentsu Inc. Art Director
Marina Danjo Dentsu Inc. Copywriter
Katsunori Nishino J2 COMPLEX INC. Designer
Ryohei Takanashi amana inc. Photographer
Takuya Tsugane amana inc. Retoucher
Ryo Ikeda amana inc. Photo Producer
Tomomi Arii amana inc. Photo Producer
Kumiko Furukawa amana inc. Photo Producer
Masaharu Nishiyama Dentsu On Demand Graphic Inc. Printing Director