|Title||GRID AIR HOCKEY|
|Brand||AEON FANTASY CO.,LTD.|
|Product / Service||GRID AIR HOCKEY (ARCADE GAME)|
|Entrant||DENTSU INC. Tokyo, JAPAN|
|Idea Creation||DENTSU INC. Tokyo, JAPAN|
|Production||DENTSU INC. Tokyo, JAPAN|
|Production 2||KAGA AMUSEMENT CO.,LTD Tokyo, JAPAN|
|Production 3||AMANA Tokyo, JAPAN|
|Production 4||TAKI CORPORATION Tokyo, JAPAN|
|Yoshinaka Ono||DENTSU INC.||Creative Director / Art Director / Product Designer|
|Yuichiro Kojima||DENTSU INC.||Planning Director|
|Yohei Ugaeri||DENTSU INC.||Copywriter|
|Naoki Yamaguchi||DENTSU INC.||Producer|
|Mihoko Nishii||DENTSU INC.||Project Manager|
|Kenichi Mizoe||KAGA AMUSEMENT CO.,LTD||Product Producer|
|Midori Nozawa||TAKI CORPORATION||Designer|
|Yuichi Iwata||TAKI CORPORATION||Designer|
|Yuki Kawakami||acube inc.||Photographer|
|Kenichiro Nishihara||Ongaku Inc.||Sound Designer|
|Yoshifumi Matsuo||amana digital imaging inc.||Director|
|Kazuyo Oi||amana digital imaging inc.||Retoucher|
|Toshiaki Yaginuma||amana digital imaging inc.||Editor|
|Moemi Odo||amana digital imaging inc.||Retoucher|
|Junpei Inoue||amana inc.||Photo Producer|
We had our eye on a good old game, “air hockey”. We recreated it as a brand-new intellectual training game which offers greater expandability and flexibility to players and named it “GRID AIR HOCKEY”.
One observable difference between existing air hockey and grid air hockey is “gird” on the hockey board. Using grid as a guide, players can place “blocks”, obstacles in the game, freely and make their original stage. In addition, they can choose the favorite “smasher” from unique 7 kinds. With enormous combinations of blocks and smashers, ways to enjoy “GRID AIR HOCKEY” is infinite. This flexibility prevents players from getting bored. In addition, players can give each other a handicap freely. The game is an intellectual training game that requires players to be strategic while using their bodies. It is now introduced in their 50 stores.
The flexible design of the game prevented players from getting bored and it attributed to increase in average customer spend. Target of the game expanded because parents and children can enjoy the game together. “GRID AIR HOCKEY” achieved 220% sales compared to that of an old air hockey. We succeeded?in creating an image of “intellectual training” to the world’s largest game arcade.
We took a strategy of redesigning an old game, “air hockey” which is in every one of their stores. For game arcades, the sales of an air hockey which occupies a large amount of space in the arcade is very important because it has a large effect on profit margin.