Title | PIECES IN HARMONY |
Brand | ROKUJIGEN |
Product / Service | KINTSUGI |
Category | B02. Promotional Item Design |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Shinichi Ikeda | I&S BBDO INC. | Senior Creative Director |
Risa Taoka | I&S BBDO INC. | Planner |
Chisako Yoshizaki | Amana | Producer |
Tomoaki Watanabe | TCJ | Producer |
Kazuhide Kumada | TCJ | Producer |
Kazuhiro Yamamoto | SPONGE | Director |
Akira Sakamoto | doable | Photographer |
Rakuda | Freelance | Cameraman |
Reiko Matsumoto | Kadokawa Daiei Studio | Art |
Keigo Masaki | Rizing | Photo Retouch |
Tatsuya Ikeda | TCJ | Manager |
Masahito Tsunoda | TCJ | Manager |
Kaito Sakuma | apples & oranges | Music |
Hanako Nagai | INCITE JAPAN TUTORING | Coordinator |
Used for a theme appealing to modern-day people, new life has been breathed into this traditional Japanese craft. Representing historically-feuding neighboring countries, two dishes have been combined with Kintsugi with the cracks resembling the national border. We cannot forget cultural differences or things that happened in the past, but we appealed for mutual understanding through Kintsugi by producing a new harmonious shape in a single dish.
Their special dishes are promoted via exhibitions and posters as well as images, so they got the opportunity to come into contact with more people than usual exhibitions. By seeing the real thing with their own eyes (beautifully harmonious dish divided by a crack embellished with metal), one can understand Kintsugi’s philosophy of treasuring history.
Rokujigen Kintsugi Studio has succeeded in relaying the philosophy of Kintsugi to many people, and received enquiries from people all across the world as well as Japan.
By combining the dishes of countries with differing or similar cultures, a beautiful design can be created. Dozens of combinations were suggested to find the perfect harmony from a design viewpoint.