|Product / Service||NEWSLETTER “DENTSU-JIN”|
|Entrant||DENTSU INC. Nagoya, JAPAN|
|Idea Creation||DENTSU INC. Nagoya, JAPAN|
|Michihito Dobashi||Dentsu Inc. Chubu||Creative Director|
|Hiroyuki Yamanaka||Dentsu Inc. Chubu||Art Director|
|Fumi Anan||Dentsu Inc. Chubu||Copywriter|
|Miyuki Ito||Dentsu Inc. Chubu||Copywriter|
|Kenichiro Ito||Dentsu Inc. Chubu||Copywriter|
|Yoko Tatsumi||Dentsu Meitetsu Communications Inc.||Copywriter|
|Yu Tsubaki||Dentsu Inc. Chubu||Copywriter|
|Yu Watanabe||Dentsu Inc. Chubu||Art Director|
|Hikaru Nishida||Dentsu Inc. Chubu||Art Director|
|Masahiro Eguchi||Dentsu Inc. Chubu||Art Director|
|Tomoko Takeda||Dentsu Inc. Tokyo||Art Director|
|Ai Ishimatsu||Dentsu Inc. Chubu||Art Director|
|Yu takamine||Dentsu Inc. Tokyo||Project Manager|
|Tomoyuki Kaneko||Impact Taki||Designer|
|Yukina Ieda||Impact Taki||Designer|
|Rena Hirose||Impact Taki||Designer|
|Mayumi Sumi||Taki C1||Designer|
|Yosuke Sone||Taki C1||Designer|
|Masayo Nishikawa||MAISONETTE inc.||Stylist|
|Katsuhiko Ura||Dai Nippon Printing Co., Ltd.||Printing Director|
We made a cover that had Q&A topics about information that all ad-men should be aware of, and each number used unique printing techniques.
We associated the theme with printing technology. For example, we associated “World Animal Day” with “temperature-sensitive printing”. We used a gimmick that the answer is appeared when people touch the paper. So that readers will be able to know the answer which animals are hidden if they touch the paper. It shows the interactions with animals. Another example is that “The ascent of Mt. Fuji” and ”photochromic processing”. We used a gimmick that the answer is appeared when the paper exposed to sunrise. It based on sun worship in Japan, Japanese people view sunrise as good luck.
As a result, it succeeded on activating inner communication of approximately 7,000 Dentsu group employees and there were many voices that looked forward to the next issue.
We produced a book cover of readers wants to read. We question a quiz about topical news the season at that time, and add some gimmicks such as “tear”and ”scratch”which attracts the interest of many readers.