|Title||THE LIFE-SAVING FURNITURE|
|Product / Service||FIRE EXTINGUISHER|
|Category||A02. Rebrand / Refresh of an existing Brand|
|Entrant||DENTSU X Bangkok, THAILAND|
|Idea Creation||DENTSU X Bangkok, THAILAND|
|Media Placement||DENTSU X Bangkok, THAILAND|
|Mr. Mitsuyuki nakamura||dentsu X||Global Vice President|
|Mr. Sarnchatt chansrakao||dentsu X Thailand||CEO|
|Mr. Singha Tintermsub||dentsu X Thailand||Creative Director|
|Ms. Anchalika ketwattanachai||dentsu X Thailand||Creative Group Head|
|Mr. Worachai wongassaphaiboon||dentsu X Thailand||Creative Group Head|
|Mr. Kanitapol Apiamornkarn||dentsu X Thailand||Senoir Art Dirctor|
|Mr. Ittawin Ngoenwichit||dentsu X Thailand||General Manager|
|Ms. Pannapa Donavanik||dentsu X Thailand||Producer|
|Ms. Araya preechapholkul||dentsu X Thailand||Associate Business Director|
We partnered with Elide Fire® a company that has produced fire extinguisher in feature of Fire Ball and marketed in many countries outside of Thailand. Learning from consumer insight, the life-saving furniture project was developed leveraging the Elide Fire® technology combined with new design. We aim to create a furniture that consumers will accept easily and enjoy the function without scarifying the beauty (design) - comparing to typical fire extinguisher available in the market. Target audience: Home owners who concerned about home safety. Approach: We leveraged innovation into design for lifesaving.
Life-saving Furniture best serves for everywhere Life-saving Furniture can be placed anywhere you wish – just like a normal piece of furniture you have - at shelf top, tabletop, along the hallway or any visible area of easy access. Ideally, best to place it at high-risk areas such as kitchens, praying rooms, overloaded electrical outlets, or near fire places. (Passive Use) Self Activating – One of the great benefits of Fire Extinguishing furniture is the fact that it can self-activate in the presence of fire when no-one is present. We recommend to place the furniture in the appropriate high-risk area where most fires are likely to start, it will self-activate upon reaching the appropriate temperature and extinguish the fire.
Our expected result would be to encourage people to adopt fire distinguisher and prevent their premise from fire hazard. And be precaution and stay on the safe side meanwhile enjoy the desirable furniture of their choice.
We created a furniture integrating “Safety” and “Design” called “The Live-saving Furniture”. Besides its modern and attractive look, the Life-saving Furniture consists of distinguishing agent to activate in flames. We designed and produced 4 types of furniture for decorating at high-risk areas where fires are likely to start. Our furniture set includes side table, socket hub, clock and altar Buddha for praying room.