|Title||THE UNUSUAL FOOTBALL FIELD PROJECT|
|Product / Service||PROPERTY DEVELOPMENT|
|Category||D04. Spatial Brand Installation & Experience|
|Entrant||CJ WORX Bangkok, THAILAND|
|Idea Creation||CJ WORX Bangkok, THAILAND|
|Media Placement||CJ WORX Bangkok, THAILAND|
|Media Placement 2||SPORE Bangkok, THAILAND|
|PR||CJ WORX Bangkok, THAILAND|
|PR 2||SPORE Bangkok, THAILAND|
|Production||MEOUR Bangkok, THAILAND|
|SAHARATH SAWADATIKOM||CJ WORX||EXECUTIVE CREATIVE DIRECTOR|
|THANASORN JANEKANKIT||CJ WORX||CREATIVE DIRECTOR|
|RATTASAK MUTUTANONDH||CJ WORX||COPYWRITER|
|NITTAYA CHANANUKUL||CJ WORX||ART DIRECTOR|
The Unusual Football Field – AP Thailand turn wasted small useless spaces into a series of irregularly shaped football pitches that fit perfectly into each of the local areas, breaking the traditional limitations of football game while keeping the pitch symmetrical to provide fair play.
The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left. However, in reality, there are numerous asymmetrical spaces scattered across this district.
- Selected as 1 of 25 best inventions of 2016 in TIME Magazine - Selected as 1 of 10 best ideas of 2016 in Azure Magazine - Selected as 1 of 10 Designboom Big Stories of 2016
Property Development Brands” Advertising for Branding is often ignored. If we need people to be interested, we need to advertise in a new form and not just traditional Media. So we changed an advertising space, into a place where people can interact with.