The Campaign

We found fun ways to help people save money, bit by bit, day by day. We created a “Savings Calendar”, an everyday piggy bank, with tips to save.

Creative Execution

The “Savings Calendar ” provided daily easy tips for saving money and was also designed to be used like a piggy bank. That was the fun of it and triggered people to get involved and wanting to own one themselves.

Indication of how successful the outcome was in the market

Many people revealed their emotions and admitted that they never had any savings before. There have been continuous requests for our Savings calendar so we had to reprint it again and again. Unlike before, there are now many people sharing tips to save money online and realizing why they need savings for a more secure future. This project created a lot of awareness and formed a new Thai mind set. Since our daily suggestions are useful and easy to do, so soon saving money will become our nation’s habit.

We launched a series of online videos to inspire people and show them how fun & easy it can be to save money, then followed up with TVCs, print, outdoor activation etc. After people became aware of our campaign, they started requesting our “Savings Calendar” which we give away for free. It also came with an app to download.