The Campaign

“The Death Wall” We have created a Typeface of the Mosquitoes and we listed out the names of the people who died from ‘Dengue Fever’ and engraved them on ‘The Death Wall’ which raised awareness to those who are still living.

Creative Execution

We have designed a font that has never been done before by building a device that regulates human blood, so that mosquitos would come and suck the blood out of it. We then took pictures of the mosquitos whilst they are sucking the blood and composed each mosquitoes into every letter of the alphabet which in the end will be typed out into names of the people who died from ‘Dengue Fever’.

Indication of how successful the outcome was in the market

- People have shared this story which spread out very quickly in various online platforms. Many organizations then came together to aid people in protecting themselves from this horrific disease. - More Thai citizens became aware of this disease and were more cautious about finding ways to protect themselves. - More Thai citizens have been more interested on how they can protect and prevent the disease from happening to them and their close ones.

Not only did we raise awareness, but we have also triggered people’s feelings on how scary this disease can be, which will then lead to be more cautious of the choices they make each day to protect themselves and their close ones.