Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
A01 Creation of a new Brand Identity
CEBIT 2017 OPENING CEREMONY \| JAPAN SHOW ACT JAPANESE GOVERNMENT CEBIT 2017	DENTSU INC. Tokyo	JAPAN
FLORA FOR FAUNA COLOMBIA MINISTRY OF ENVIRONMENT & WILDBOND HONG KONG CHONTADURO	GEOMETRY GLOBAL Hong Kong	HONG KONG
HITOTOKI CLOCK KING JIM CO., LTD. HITOTOKI	DENTSU INC. Tokyo	JAPAN
THE LAMPPOST PROJECT The Looms Workshops INNOVATION	DDB GROUP SINGAPORE	SINGAPORE
EIGHT FOR EQUALITY DDB GROUP PHILIPPINES INTERNATIONAL WOMEN'S DAY INITIATIVE	TRIBAL WORLDWIDE PHILIPPINES Taguig City	THE PHILIPPINES
MORI SHUSUI MUSEUM OF ART MORI SHUSUI MUSEUM OF ART MORI SHUSUI MUSEUM OF ART	EDP GRAPHIC WORKS Tokyo	JAPAN
NEW ANGLE, NEW WORLD. NIHON UNIVERSITY COLLEGE OF ART NIHON UNIVERSITY COLLEGE OF ART	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN	Short List
OSMO STAMP MAKING MACHINE SHACHIHATA OSMO STAMP MAKING MACHINE	DENTSU INC. Tokyo	JAPAN
A02 Rebrand / Refresh of an existing Brand
BENGAL CLASSICAL MUSIC FESTIVAL BLUES COMMUNICATION BENGAL CLASSICAL MUSIC FESTIVAL	IKIGAI DESIGN Dhaka	BANGLADESH	Silver
WWF DISAPPEARING TIGER HEINEKEN TIGER DESIGN	JONES KNOWLES RITCHIE Singapore	SINGAPORE	Short List
BLOOMING GIFT CARAN D'ACHE JAPAN LIMITED ECRIDOR	I&S BBDO Tokyo	JAPAN
THE LIFE-SAVING FURNITURE BHUMISIRISUK CO.,LTD FIRE EXTINGUISHER	DENTSU X Bangkok	THAILAND
REPOSITIONING AND REBRANDING FOOTBALL IN AUSTRALIA FOOTBALL FEDERATION AUSTRALIA FOOTBALL	HULSBOSCH COMMUNICATIONS Sydney	AUSTRALIA
SHACKLETON'S RETURN HYUNDAI MOTOR HYUNDAI MOTOR BRAND CAMPAIGN	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
IN FULL BLOOM ADFEST LOTUS TROPHY DESIGN	DDB PHILIPPINES Taguig City	THE PHILIPPINES
CUT THROUGH THE COLOUR, OREO MONDELEZ JAPAN OREO CRISPY	MONDELEZ INTERNATIONAL Tokyo	JAPAN
QANTAS BRAND IDENTITY REFRESH QANTAS QANTAS AIRLINES	HOUSTON Sydney	AUSTRALIA
THE JOURNEY SAKURA PAXX CORP. SAKURA PAXX CORP.	EDP GRAPHIC WORKS Tokyo	JAPAN
TAKE PHYSICAL CONDITIONING GYM TAKE PHYSICAL CONDITIONING INC. TAKE PHYSICAL CONDITIONING GYM	DENTSU INC. Tokyo	JAPAN
SMART AND SHARP V-KEY V-KEY BRAND REFRESH	APD Singapore	SINGAPORE
B01 Publications & Brand Collateral
CEBIT 2017 OPENING CEREMONY \| JAPAN SHOW ACT JAPANESE GOVERNMENT CEBIT 2017	DENTSU INC. Tokyo	JAPAN
EMERGENCY COLLECTIBLES KOBE SHIMBUN DISASTER PREVENTION	DENTSU INC. Tokyo	JAPAN	Silver
KING GOTHIC FONT DYNAFONT FONTS	OGILVYONE WORLDWIDE Taipei	CHINESE TAIPEI
SAN TZU CHING TO HELP MOMS FRISO FRISO	mcgarrybowen Shanghai	CHINA
BRING THE PUB HOME - LIVING ROOM/KITCHEN/DINING ROOM ASIA PACIFIC BREWERIES SINGAPORE GUINNESS	BBDO ASIA Singapore	SINGAPORE
TWO LIVES INDIA FIRST LIFE INSURANCE INSURANCE	EDELMAN Mumbai	INDIA
ULTRA CHALLENGING ORIGAMI DAINIHON JOCHUGIKU CO.,LTD. KINCHOL(INSECTICIDE SPRAYER)	DENTSU INC. Osaka	JAPAN
THAI FARMER CALENDAR ICP FERTILIZER CO., LTD MABIN FERTILIZER	DENTSU (THAILAND) Bangkok	THAILAND	Short List
MCDONALD'S APPLICATION FRIES GOLDEN ARCHES DEVELOPMENT CORPORATION (MCDONALD'S) MCDONALD'S	TBWA\SANTIAGO MANGADA PUNO Makati City	THE PHILIPPINES
RELEASE THE PRESSURE PEPSICO MIRINDA	BBDO INDIA Gurgaon	INDIA
NOTHING SAYS LOVE LIKE TODAY’S PAPER. A TREASURE FOREVER. OTSUKA PHARMACEUTICAL CO., LTD ORONAMIN C DRINK	ADK Tokyo	JAPAN
THE WEDDING CARD THAT SENT GIRLS TO SCHOOL PROJECT NANHI KALI PROJECT NANHI KALI'S GIRL CHILD EDUCATION SPONSORSHIP	FAMOUS INNOVATIONS Mumbai	INDIA
THE EDIBLE BUSINESS CARD SAGA CITY SAGA NORI (SEAWEED) / CITY PROMOTION	GEOMETRY GLOBAL Tokyo	JAPAN	Bronze
ODNARO TRAVEL AGENCY BROCHURE TRAVEL PORTLAND TRAVEL PORTLAND BRAND	WIEDEN+KENNEDY TOKYO	JAPAN
B02 Promotional Item Design
TATTOO BOTTLE STICKERS KINTORA CO,.LTD. ALCOHOLIC DRINK	DENTSU INC. Nagoya	JAPAN
ARTFRAME LONGHUI ARTFRAME ARTFRAME	PROXIMITY CHINA Shanghai	CHINA
‘COLIN SPLODGE AND THE SIZZLEDODGE’ EDGEWELL - BANANA BOAT BANANA BOAT SUNSCREEN	J. WALTER THOMPSON Sydney	AUSTRALIA
VOICE CHOCOLATE NTT DOCOMO, INC. BRAND COMMUNICATION	HAKUHODO INC. Tokyo	JAPAN	Bronze
THE PERSONALISED RING BOX THAT'LL GET YOU A YES CARATLANE - A TANISHQ PARTNERSHIP CARATLANE'S SPECIAL EDITION ENGAGEMENT RINGS	FAMOUS INNOVATIONS Mumbai	INDIA
PXMART FASHION BAG COLLECTION PXMART CHAIN STORE	OGILVY & MATHER Taipei City	CHINESE TAIPEI
DNA GLASS SUNTORY HOLDINGS LIMITED DNA GLASS	DENTSU INC. Tokyo	JAPAN
KEVLAR COUTURE FOXTEL / ARENA CHANNEL ENTERTAINMENT	CLEMENGER BBDO SYDNEY	AUSTRALIA
21 DAY WARM GREETINGS CAMPAIGN DYNAFONT FONTS	OGILVYONE WORLDWIDE Taipei	CHINESE TAIPEI
TIME TO WASH ORANGE CLEAN HANDWASH	GEOMETRY GLOBAL Hong Kong	HONG KONG
HEAT TECH WINDOW UNIQLO HEAT TECH	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Gold Spike
HONDA. GREAT JOURNEY. TRAVEL STICKER BOOK HONDA MOTOR CO., LTD. HONDA	DENTSU INC. Tokyo	JAPAN
THE LONG-LASTING UNIFORM I.P. TRADING HYGIENE	BBDO BANGKOK	THAILAND	Short List
URDU POEATRY KASHMIR COOKING OIL & BANASPATI KASHMIR COOKING OIL & BANASPATI	BBDO PAKISTAN Lahore	PAKISTAN
PIECES IN HARMONY ROKUJIGEN KINTSUGI	I&S BBDO Tokyo	JAPAN	Short List
KOTEX COMFORT SOFT LAUNCH KIMBERLY-CLARK (HONG KONG) LTD KOTEX	mcgarrybowen Hong Kong	HONG KONG

A01 Creation of a new Brand Identity
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT / CEBIT 2017

DENTSU INC. Tokyo

JAPAN
FLORA FOR FAUNA
COLOMBIA MINISTRY OF ENVIRONMENT & WILDBOND HONG KONG / CHONTADURO

GEOMETRY GLOBAL Hong Kong

HONG KONG
HITOTOKI CLOCK
KING JIM CO., LTD. / HITOTOKI

DENTSU INC. Tokyo

JAPAN
THE LAMPPOST PROJECT
The Looms Workshops / INNOVATION

DDB GROUP SINGAPORE

SINGAPORE
EIGHT FOR EQUALITY
DDB GROUP PHILIPPINES / INTERNATIONAL WOMEN'S DAY INITIATIVE

TRIBAL WORLDWIDE PHILIPPINES Taguig City

THE PHILIPPINES
MORI SHUSUI MUSEUM OF ART
MORI SHUSUI MUSEUM OF ART / MORI SHUSUI MUSEUM OF ART

EDP GRAPHIC WORKS Tokyo

JAPAN
NEW ANGLE, NEW WORLD.
NIHON UNIVERSITY COLLEGE OF ART / NIHON UNIVERSITY COLLEGE OF ART

TOHOKUSHINSHA FILM CORPORATION Tokyo

JAPAN

Short List
OSMO STAMP MAKING MACHINE
SHACHIHATA / OSMO STAMP MAKING MACHINE

DENTSU INC. Tokyo

JAPAN