Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
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Title Brand Product / Service Entrant Company Location Award
A01 Creation of a new Brand Identity
NEW ANGLE, NEW WORLD.
NIHON UNIVERSITY COLLEGE OF ART
NIHON UNIVERSITY COLLEGE OF ART		 TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
A02 Rebrand / Refresh of an existing Brand
BENGAL CLASSICAL MUSIC FESTIVAL
BLUES COMMUNICATION
BENGAL CLASSICAL MUSIC FESTIVAL		 IKIGAI DESIGN Dhaka BANGLADESH
Silver
WWF DISAPPEARING TIGER
HEINEKEN TIGER
DESIGN		 JONES KNOWLES RITCHIE Singapore SINGAPORE
Short List
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN		 INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
B01 Publications & Brand Collateral
THE EDIBLE BUSINESS CARD
SAGA CITY
SAGA NORI (SEAWEED) / CITY PROMOTION		 GEOMETRY GLOBAL Tokyo JAPAN
Bronze
THAI FARMER CALENDAR
ICP FERTILIZER CO., LTD
MABIN FERTILIZER		 DENTSU (THAILAND) Bangkok THAILAND
Short List
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN
Silver
B02 Promotional Item Design
KIMONO WEARING THE RAIN
TAKASHIMAYA
NEXT YUKATA CREATION		 TBWA\HAKUHODO Tokyo JAPAN
Short List
ART OF THE SIAMESE FIGHTING FISH
PERFECTCOMPANION CO.,LTD. / SHUTTERSTOCK, INC
OPTIMUM BETTA / SHUTTERSTOCK		 OGILVY Bangkok THAILAND
Short List
POLLUTOYS
SEA SHEPERD
SERVICE		 FRED & FARID SHANGHAI CHINA
Short List
THE EDIBLE BUSINESS CARD
SAGA CITY
SAGA NORI (SEAWEED) / CITY PROMOTION		 GEOMETRY GLOBAL Tokyo JAPAN
Silver
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER		 HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
SAVLON HEALTHY HANDS CHALK STICKS
SAVLON, ITC
SAVLON HEALTHY HANDS CHALK STICKS		 OGILVY & MATHER MUMBAI INDIA
Silver
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND
Silver
VOICE CHOCOLATE
NTT DOCOMO, INC.
BRAND COMMUNICATION		 HAKUHODO INC. Tokyo JAPAN
Bronze
THE LONG-LASTING UNIFORM
I.P. TRADING
HYGIENE		 BBDO BANGKOK THAILAND
Short List
HEAT TECH WINDOW
UNIQLO
HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA

Gold Spike
PIECES IN HARMONY
ROKUJIGEN
KINTSUGI		 I&S BBDO Tokyo JAPAN
Short List
B03 Self-promotion
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION		 DENTSU INC. Tokyo JAPAN
Bronze
B04 Posters
WATCHING POSTERS
PANASONIC SECURITY SYSTEM
PANASONIC CCTV CAMERAS		 TAPROOT DENTSU Mumbai INDIA
Short List
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
JBL
JBL HEADPHONES		 CHEIL WORLDWIDE Hong Kong HONG KONG
Silver
GET BACK, TOHOKU.
EAST JAPAN RAILWAY COMPANY
TOHOKU SHINKANSEN		 DENTSU INC. Tokyo JAPAN
Bronze
BUILD THE FUTURE
DKSH (THAILAND) LTD.
LEGO		 OGILVY Bangkok THAILAND
Short List
WORLD FOR ALL
WORLD FOR ALL
WORLD FOR ALL ( ANIMAL CARE & PET ADOPTION CENTRE )		 McCANN INDIA Mumbai INDIA
Short List
THE SOY SAUCE POSTER
SAGAWA SHOYU INC.
SOY SAUCE		 OGILVY & MATHER JAPAN Tokyo JAPAN

Gold Spike
THE STUDY OF HUMAN BEING
DENTSU ADVERTISING AWARDS SELECTION COUNCIL
DENTSU ADVERTISING AWARDS 2016		 DENTSU INC. Tokyo JAPAN
Silver
B05 Books
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS
PENGUIN FROZEN STORYBOOK		 TBWA\SHANGHAI CHINA
Bronze
C01 Digital & Interactive Design
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS		 FRED & FARID SHANGHAI CHINA
Silver
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
OUTTHINK MELANOMA
IBM
IBM WATSON - COGNITIVE COMPUTING		 OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC		 R/GA SYDNEY AUSTRALIA
Bronze
HAND MEETS HAND
TIFFANY & CO.
BRIDAL JEWELRY		 HAKUHODO INC. Tokyo JAPAN
Short List
VOICE CHOCOLATE
NTT DOCOMO, INC.
BRAND COMMUNICATION		 HAKUHODO INC. Tokyo JAPAN
Short List
D02 Point of Sales, Consumer Touchpoints & In-store Collateral
WATCHING POSTERS
PANASONIC SECURITY SYSTEM
PANASONIC CCTV CAMERAS		 TAPROOT DENTSU Mumbai INDIA
Short List
HEAT TECH WINDOW
UNIQLO
HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
D03 Live Events
CRUISING JEANS
KAIHARA DENIM
ORIGINAL JEANS		 HAKUHODO INC. Tokyo JAPAN
Short List
URDU POEATRY
KASHMIR COOKING OIL & BANASPATI
KASHMIR COOKING OIL & BANASPATI		 BBDO PAKISTAN Lahore PAKISTAN
Bronze
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT
CEBIT 2017		 DENTSU INC. Tokyo JAPAN
Short List
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K.
AMAZON FASHION		 McCANN TOKYO JAPAN
Short List
D04 Spatial Brand Installation & Experience
DEAD WHALE
GREENPEACE PHILIPPINES
DEAD WHALE		 DENTSU JAYME SYFU Makati City THE PHILIPPINES
Bronze
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA		 CLEMENGER BBDO MELBOURNE AUSTRALIA

Gold Spike
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA
Bronze
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE
CHADSTONE SHOPPING CENTRE		 BWM DENTSU Melbourne AUSTRALIA
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND
Silver
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
D06 Trade Stands / Exhibitions
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH		 McCANN MELBOURNE AUSTRALIA
Bronze
D07 Wayfinding & Signage
ROADS THAT HONK
HPCL
HP LUBRICANTS		 HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA
Short List
E02 Drinks
WWF DISAPPEARING TIGER
HEINEKEN TIGER
DESIGN		 JONES KNOWLES RITCHIE Singapore SINGAPORE
Bronze
E05 Other Packaging
ADIDAS ODDS
ADIDAS
ADIDAS SHOE		 TAPROOT DENTSU Mumbai INDIA
Short List
F01 Consumer Products
ADIDAS ODDS
ADIDAS
ADIDAS SHOE		 TAPROOT DENTSU Mumbai INDIA
Short List
COGY WHEELCHAIR
TESS CO., LTD.
COGY		 TBWA\HAKUHODO Tokyo JAPAN
Bronze
F02 Environmental / Social Impact
POLLUTOYS
SEA SHEPERD
SERVICE		 FRED & FARID SHANGHAI CHINA
Short List
UNFAIR PLATES
FROEBEL-KAN CO., LTD
UNFAIR PLATES		 DENTSU INC. Tokyo JAPAN
Short List
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER		 HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND
Grand Prix
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE		 McCANN INDIA Mumbai INDIA
Silver
F03 Brand Communication
THE ALTITUDE BREW
CATHAY PACIFIC AIRWAYS
BETSY BEER		 McCANN HONG KONG HONG KONG
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT		 CJ WORX Bangkok THAILAND
Bronze
HEAT TECH WINDOW
UNIQLO
HEAT TECH		 CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
F04 Innovation & Solution
SAVLON HEALTHY HANDS CHALK STICKS
SAVLON, ITC
SAVLON HEALTHY HANDS CHALK STICKS		 OGILVY & MATHER MUMBAI INDIA
Bronze
COGY WHEELCHAIR
TESS CO., LTD.
COGY		 TBWA\HAKUHODO Tokyo JAPAN
Bronze
G01 Typography
MISHEARD FONT
PANASONIC
PANASONIC HEARING AIDS		 HAKUHODO INC. Tokyo JAPAN
Short List
EARWORM BILLBOARDS
3M
3M		 CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
G02 Illustration
CLEAN START
JOHNSON & JOHNSON PHILS.
LISTERINE		 J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES
Short List
BRING YOUR PET BACK
HILL’S PET NUTRITION ASIA LTD.
SCIENCE DIET PERFECT WEIGHT		 RED FUSE COMMUNICATIONS Hong Kong HONG KONG
Short List
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS
PENGUIN FROZEN STORYBOOK		 TBWA\SHANGHAI CHINA
Bronze
THE SOY SAUCE POSTER
SAGAWA SHOYU INC.
SOY SAUCE		 OGILVY & MATHER JAPAN Tokyo JAPAN
Silver
G03 Logo Design
WWF DISAPPEARING TIGER
HEINEKEN TIGER
DESIGN		 JONES KNOWLES RITCHIE Singapore SINGAPORE
Short List
G04 Sound Design
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS		 CHE PROXIMITY Sydney AUSTRALIA
Silver
G05 Motion Graphics Design & Animation
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC.
GRAVITY DAZE 2		 HAKUHODO INC. Tokyo JAPAN
Bronze
MODERN KIDAI SHORAN
NIHONBASHI CULTURAL EXCHANGE FESTIVAL EXECUTIVE COMMITTEE
NIHONBASHI REVITALIZATION		 DENTSU INC. Tokyo JAPAN
Bronze
AN EXPERIMENT OF THE IMAGINATION
NIKKEI INC
THE HOSHI AWARD: QUESTIONING THE SCIENTIFIC IMAGINATION IN LITERATURE		 DENTSU INC. Tokyo JAPAN
Short List
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K.
AMAZON FASHION		 McCANN TOKYO JAPAN
Short List
G06 Photography / Curation of Images
THE BOTTOM 100
FUND FOR PEACE
COMBATING GLOBAL POVERTY		 HAVAS AUSTRALIA Sydney AUSTRALIA
Bronze
WORLD FOR ALL
WORLD FOR ALL
WORLD FOR ALL ( ANIMAL CARE & PET ADOPTION CENTRE )		 McCANN INDIA Mumbai INDIA
Short List
THE STUDY OF HUMAN BEING
DENTSU ADVERTISING AWARDS SELECTION COUNCIL
DENTSU ADVERTISING AWARDS 2016		 DENTSU INC. Tokyo JAPAN
Bronze
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