Title Brand Product / Service Entrant Company Location Award
A01 Creation of a new Brand Identity
NEW ANGLE, NEW WORLD.
NIHON UNIVERSITY COLLEGE OF ART
NIHON UNIVERSITY COLLEGE OF ART
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
A02 Rebrand / Refresh of an existing Brand
SHACKLETON'S RETURN
HYUNDAI MOTOR
HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
WWF DISAPPEARING TIGER
HEINEKEN TIGER
DESIGN
JONES KNOWLES RITCHIE Singapore SINGAPORE
Short List
BENGAL CLASSICAL MUSIC FESTIVAL
BLUES COMMUNICATION
BENGAL CLASSICAL MUSIC FESTIVAL
IKIGAI DESIGN Dhaka BANGLADESH
Silver
B01 Publications & Brand Collateral
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver
THAI FARMER CALENDAR
ICP FERTILIZER CO., LTD
MABIN FERTILIZER
DENTSU (THAILAND) Bangkok THAILAND
Short List
THE EDIBLE BUSINESS CARD
SAGA CITY
SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN
Bronze
B02 Promotional Item Design
PIECES IN HARMONY
ROKUJIGEN
KINTSUGI
I&S BBDO Tokyo JAPAN
Short List
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold
THE LONG-LASTING UNIFORM
I.P. TRADING
HYGIENE
BBDO BANGKOK THAILAND
Short List
VOICE CHOCOLATE
NTT DOCOMO, INC.
BRAND COMMUNICATION
HAKUHODO INC. Tokyo JAPAN
Bronze
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Silver
SAVLON HEALTHY HANDS CHALK STICKS
SAVLON, ITC
SAVLON HEALTHY HANDS CHALK STICKS
OGILVY & MATHER MUMBAI INDIA
Silver
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
THE EDIBLE BUSINESS CARD
SAGA CITY
SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN
Silver
POLLUTOYS
SEA SHEPERD
SERVICE
FRED & FARID SHANGHAI CHINA
Short List
ART OF THE SIAMESE FIGHTING FISH
PERFECTCOMPANION CO.,LTD. / SHUTTERSTOCK, INC
OPTIMUM BETTA / SHUTTERSTOCK
OGILVY Bangkok THAILAND
Short List
KIMONO WEARING THE RAIN
TAKASHIMAYA
NEXT YUKATA CREATION
TBWA\HAKUHODO Tokyo JAPAN
Short List
B03 Self-promotion
EMERGENCY COLLECTIBLES
KOBE SHIMBUN
DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze
B04 Posters
THE STUDY OF HUMAN BEING
DENTSU ADVERTISING AWARDS SELECTION COUNCIL
DENTSU ADVERTISING AWARDS 2016
DENTSU INC. Tokyo JAPAN
Silver
THE SOY SAUCE POSTER
SAGAWA SHOYU INC.
SOY SAUCE
OGILVY & MATHER JAPAN Tokyo JAPAN
Gold
WORLD FOR ALL
WORLD FOR ALL
WORLD FOR ALL ( ANIMAL CARE & PET ADOPTION CENTRE )
McCANN INDIA Mumbai INDIA
Short List
BUILD THE FUTURE
DKSH (THAILAND) LTD.
LEGO
OGILVY Bangkok THAILAND
Short List
GET BACK, TOHOKU.
EAST JAPAN RAILWAY COMPANY
TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
Bronze
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
JBL
JBL HEADPHONES
CHEIL WORLDWIDE Hong Kong HONG KONG
Silver
WATCHING POSTERS
PANASONIC SECURITY SYSTEM
PANASONIC CCTV CAMERAS
TAPROOT DENTSU Mumbai INDIA
Short List
B05 Books
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS
PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA
Bronze
C01 Digital & Interactive Design
VOICE CHOCOLATE
NTT DOCOMO, INC.
BRAND COMMUNICATION
HAKUHODO INC. Tokyo JAPAN
Short List
HAND MEETS HAND
TIFFANY & CO.
BRIDAL JEWELRY
HAKUHODO INC. Tokyo JAPAN
Short List
THROUGH THE DARK
GOOGLE
GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA
Bronze
OUTTHINK MELANOMA
IBM
IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver
THE RESPONSIVE LOOKBOOK
DIESEL
JOGGJEANS
FRED & FARID SHANGHAI CHINA
Silver
D02 Point of Sales, Consumer Touchpoints & In-store Collateral
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze
WATCHING POSTERS
PANASONIC SECURITY SYSTEM
PANASONIC CCTV CAMERAS
TAPROOT DENTSU Mumbai INDIA
Short List
D03 Live Events
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K.
AMAZON FASHION
McCANN TOKYO JAPAN
Short List
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT
CEBIT 2017
DENTSU INC. Tokyo JAPAN
Short List
URDU POEATRY
KASHMIR COOKING OIL & BANASPATI
KASHMIR COOKING OIL & BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
Bronze
CRUISING JEANS
KAIHARA DENIM
ORIGINAL JEANS
HAKUHODO INC. Tokyo JAPAN
Short List
D04 Spatial Brand Installation & Experience
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Silver
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE
CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA
TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
DEAD WHALE
GREENPEACE PHILIPPINES
DEAD WHALE
DENTSU JAYME SYFU Makati City THE PHILIPPINES
Bronze
D06 Trade Stands / Exhibitions
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE
UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze
D07 Wayfinding & Signage
ROADS THAT HONK
HPCL
HP LUBRICANTS
HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA
Short List
E02 Drinks
WWF DISAPPEARING TIGER
HEINEKEN TIGER
DESIGN
JONES KNOWLES RITCHIE Singapore SINGAPORE
Bronze
E05 Other Packaging
ADIDAS ODDS
ADIDAS
ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Short List
F01 Consumer Products
COGY WHEELCHAIR
TESS CO., LTD.
COGY
TBWA\HAKUHODO Tokyo JAPAN
Bronze
ADIDAS ODDS
ADIDAS
ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Short List
F02 Environmental / Social Impact
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN
ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Silver
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Grand Prix
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD.
TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
UNFAIR PLATES
FROEBEL-KAN CO., LTD
UNFAIR PLATES
DENTSU INC. Tokyo JAPAN
Short List
POLLUTOYS
SEA SHEPERD
SERVICE
FRED & FARID SHANGHAI CHINA
Short List
F03 Brand Communication
HEAT TECH WINDOW
UNIQLO
HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND)
PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Bronze
THE ALTITUDE BREW
CATHAY PACIFIC AIRWAYS
BETSY BEER
McCANN HONG KONG HONG KONG
Short List
F04 Innovation & Solution
COGY WHEELCHAIR
TESS CO., LTD.
COGY
TBWA\HAKUHODO Tokyo JAPAN
Bronze
SAVLON HEALTHY HANDS CHALK STICKS
SAVLON, ITC
SAVLON HEALTHY HANDS CHALK STICKS
OGILVY & MATHER MUMBAI INDIA
Bronze
G01 Typography
EARWORM BILLBOARDS
3M
3M
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
MISHEARD FONT
PANASONIC
PANASONIC HEARING AIDS
HAKUHODO INC. Tokyo JAPAN
Short List
G02 Illustration
THE SOY SAUCE POSTER
SAGAWA SHOYU INC.
SOY SAUCE
OGILVY & MATHER JAPAN Tokyo JAPAN
Silver
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS
PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA
Bronze
BRING YOUR PET BACK
HILL’S PET NUTRITION ASIA LTD.
SCIENCE DIET PERFECT WEIGHT
RED FUSE COMMUNICATIONS Hong Kong HONG KONG
Short List
CLEAN START
JOHNSON & JOHNSON PHILS.
LISTERINE
J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES
Short List
G03 Logo Design
WWF DISAPPEARING TIGER
HEINEKEN TIGER
DESIGN
JONES KNOWLES RITCHIE Singapore SINGAPORE
Short List
G04 Sound Design
THE HEARING TEST IN DISGUISE
COCHLEAR
COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA
Silver
G05 Motion Graphics Design & Animation
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K.
AMAZON FASHION
McCANN TOKYO JAPAN
Short List
AN EXPERIMENT OF THE IMAGINATION
NIKKEI INC
THE HOSHI AWARD: QUESTIONING THE SCIENTIFIC IMAGINATION IN LITERATURE
DENTSU INC. Tokyo JAPAN
Short List
MODERN KIDAI SHORAN
NIHONBASHI CULTURAL EXCHANGE FESTIVAL EXECUTIVE COMMITTEE
NIHONBASHI REVITALIZATION
DENTSU INC. Tokyo JAPAN
Bronze
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC.
GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN
Bronze
G06 Photography / Curation of Images
THE STUDY OF HUMAN BEING
DENTSU ADVERTISING AWARDS SELECTION COUNCIL
DENTSU ADVERTISING AWARDS 2016
DENTSU INC. Tokyo JAPAN
Bronze
WORLD FOR ALL
WORLD FOR ALL
WORLD FOR ALL ( ANIMAL CARE & PET ADOPTION CENTRE )
McCANN INDIA Mumbai INDIA
Short List
THE BOTTOM 100
FUND FOR PEACE
COMBATING GLOBAL POVERTY
HAVAS AUSTRALIA Sydney AUSTRALIA
Bronze