Title Client Product/Service Entrant Company Country Award
A01 Creation of a new Brand Identity
NEW ANGLE, NEW WORLD.
NIHON UNIVERSITY COLLEGE OF ART / NIHON UNIVERSITY COLLEGE OF ART
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Short List
A02 Rebrand / Refresh of an existing Brand
SHACKLETON'S RETURN
HYUNDAI MOTOR / HYUNDAI MOTOR BRAND CAMPAIGN
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
WWF DISAPPEARING TIGER
HEINEKEN TIGER / DESIGN
JONES KNOWLES RITCHIE Singapore SINGAPORE
Short List
BENGAL CLASSICAL MUSIC FESTIVAL
BLUES COMMUNICATION / BENGAL CLASSICAL MUSIC FESTIVAL
IKIGAI DESIGN Dhaka BANGLADESH
Silver Spike
B01 Publications & Brand Collateral
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Silver Spike
THAI FARMER CALENDAR
ICP FERTILIZER CO., LTD / MABIN FERTILIZER
DENTSU (THAILAND) Bangkok THAILAND
Short List
THE EDIBLE BUSINESS CARD
SAGA CITY / SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN
Bronze Spike
B02 Promotional Item Design
PIECES IN HARMONY
ROKUJIGEN / KINTSUGI
I&S BBDO Tokyo JAPAN
Short List
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Gold
Spike
THE LONG-LASTING UNIFORM
I.P. TRADING / HYGIENE
BBDO BANGKOK THAILAND
Short List
VOICE CHOCOLATE
NTT DOCOMO, INC. / BRAND COMMUNICATION
HAKUHODO INC. Tokyo JAPAN
Bronze Spike
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Silver Spike
SAVLON HEALTHY HANDS CHALK STICKS
SAVLON, ITC / SAVLON HEALTHY HANDS CHALK STICKS
OGILVY & MATHER MUMBAI INDIA
Silver Spike
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
THE EDIBLE BUSINESS CARD
SAGA CITY / SAGA NORI (SEAWEED) / CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN
Silver Spike
POLLUTOYS
SEA SHEPERD / SERVICE
FRED & FARID SHANGHAI CHINA
Short List
ART OF THE SIAMESE FIGHTING FISH
PERFECTCOMPANION CO.,LTD. / SHUTTERSTOCK, INC / OPTIMUM BETTA / SHUTTERSTOCK
OGILVY Bangkok THAILAND
Short List
KIMONO WEARING THE RAIN
TAKASHIMAYA / NEXT YUKATA CREATION
TBWA\HAKUHODO Tokyo JAPAN
Short List
B03 Self-promotion
EMERGENCY COLLECTIBLES
KOBE SHIMBUN / DISASTER PREVENTION
DENTSU INC. Tokyo JAPAN
Bronze Spike
B04 Posters
THE STUDY OF HUMAN BEING
DENTSU ADVERTISING AWARDS SELECTION COUNCIL / DENTSU ADVERTISING AWARDS 2016
DENTSU INC. Tokyo JAPAN
Silver Spike
THE SOY SAUCE POSTER
SAGAWA SHOYU INC. / SOY SAUCE
OGILVY & MATHER JAPAN Tokyo JAPAN
Gold
Spike
WORLD FOR ALL
WORLD FOR ALL / WORLD FOR ALL ( ANIMAL CARE & PET ADOPTION CENTRE )
McCANN INDIA Mumbai INDIA
Short List
BUILD THE FUTURE
DKSH (THAILAND) LTD. / LEGO
OGILVY Bangkok THAILAND
Short List
GET BACK, TOHOKU.
EAST JAPAN RAILWAY COMPANY / TOHOKU SHINKANSEN
DENTSU INC. Tokyo JAPAN
Bronze Spike
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
JBL / JBL HEADPHONES
CHEIL WORLDWIDE Hong Kong HONG KONG
Silver Spike
WATCHING POSTERS
PANASONIC SECURITY SYSTEM / PANASONIC CCTV CAMERAS
TAPROOT DENTSU Mumbai INDIA
Short List
B05 Books
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS / PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA
Bronze Spike
C01 Digital & Interactive Design
VOICE CHOCOLATE
NTT DOCOMO, INC. / BRAND COMMUNICATION
HAKUHODO INC. Tokyo JAPAN
Short List
HAND MEETS HAND
TIFFANY & CO. / BRIDAL JEWELRY
HAKUHODO INC. Tokyo JAPAN
Short List
THROUGH THE DARK
GOOGLE / GOOGLE PLAY MUSIC
R/GA SYDNEY AUSTRALIA
Bronze Spike
OUTTHINK MELANOMA
IBM / IBM WATSON - COGNITIVE COMPUTING
OGILVY AUSTRALIA Sydney AUSTRALIA
Short List
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
THE RESPONSIVE LOOKBOOK
DIESEL / JOGGJEANS
FRED & FARID SHANGHAI CHINA
Silver Spike
D02 Point of Sales, Consumer Touchpoints & In-store Collateral
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Bronze Spike
WATCHING POSTERS
PANASONIC SECURITY SYSTEM / PANASONIC CCTV CAMERAS
TAPROOT DENTSU Mumbai INDIA
Short List
D03 Live Events
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION
McCANN TOKYO JAPAN
Short List
CEBIT 2017 OPENING CEREMONY | JAPAN SHOW ACT
JAPANESE GOVERNMENT / CEBIT 2017
DENTSU INC. Tokyo JAPAN
Short List
URDU POEATRY
KASHMIR COOKING OIL & BANASPATI / KASHMIR COOKING OIL & BANASPATI
BBDO PAKISTAN Lahore PAKISTAN
Bronze Spike
CRUISING JEANS
KAIHARA DENIM / ORIGINAL JEANS
HAKUHODO INC. Tokyo JAPAN
Short List
D04 Spatial Brand Installation & Experience
LIFE PUMP
SAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY / CARIBBEAN BAY WATER PARK
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Silver Spike
THE TAILOR MADE STORE
CHADSTONE SHOPPING CENTRE / CHADSTONE SHOPPING CENTRE
BWM DENTSU Melbourne AUSTRALIA
Short List
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
MEET GRAHAM
TRANSPORT ACCIDENT COMMISSION VICTORIA / TRANSPORT ACCIDENT COMMISSION VICTORIA
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
Spike
DEAD WHALE
GREENPEACE PHILIPPINES / DEAD WHALE
DENTSU JAYME SYFU Makati City THE PHILIPPINES
Bronze Spike
D06 Trade Stands / Exhibitions
MADE POSSIBLE BY MELBOURNE
UNIVERSITY OF MELBOURNE / UNIVERSITY OF MELBOURNE RESEARCH
McCANN MELBOURNE AUSTRALIA
Bronze Spike
D07 Wayfinding & Signage
ROADS THAT HONK
HPCL / HP LUBRICANTS
HINDUSTAN PETROLEUM CORPORATION LTD Mumbai INDIA
Short List
E02 Drinks
WWF DISAPPEARING TIGER
HEINEKEN TIGER / DESIGN
JONES KNOWLES RITCHIE Singapore SINGAPORE
Bronze Spike
E05 Other Packaging
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Short List
F01 Consumer Products
COGY WHEELCHAIR
TESS CO., LTD. / COGY
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
ADIDAS ODDS
ADIDAS / ADIDAS SHOE
TAPROOT DENTSU Mumbai INDIA
Short List
F02 Environmental / Social Impact
THE IMMUNITY CHARM
MINISTRY OF PUBLIC HEALTH, AFGHANISTAN / ANALOGUE WEARABLE
McCANN INDIA Mumbai INDIA
Silver Spike
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Grand Prix
AIR-INK
HEINEKEN ASIA PACIFIC PTE. LTD. / TIGER BEER
HEINEKEN ASIA PACIFIC Singapore SINGAPORE
Short List
UNFAIR PLATES
FROEBEL-KAN CO., LTD / UNFAIR PLATES
DENTSU INC. Tokyo JAPAN
Short List
POLLUTOYS
SEA SHEPERD / SERVICE
FRED & FARID SHANGHAI CHINA
Short List
F03 Brand Communication
HEAT TECH WINDOW
UNIQLO / HEAT TECH
CHEIL WORLDWIDE Seoul SOUTH KOREA
Silver Spike
THE UNUSUAL FOOTBALL FIELD PROJECT
AP (THAILAND) / PROPERTY DEVELOPMENT
CJ WORX Bangkok THAILAND
Bronze Spike
THE ALTITUDE BREW
CATHAY PACIFIC AIRWAYS / BETSY BEER
McCANN HONG KONG HONG KONG
Short List
F04 Innovation & Solution
COGY WHEELCHAIR
TESS CO., LTD. / COGY
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
SAVLON HEALTHY HANDS CHALK STICKS
SAVLON, ITC / SAVLON HEALTHY HANDS CHALK STICKS
OGILVY & MATHER MUMBAI INDIA
Bronze Spike
G01 Typography
EARWORM BILLBOARDS
3M / 3M
CHEIL WORLDWIDE Hong Kong HONG KONG
Short List
MISHEARD FONT
PANASONIC / PANASONIC HEARING AIDS
HAKUHODO INC. Tokyo JAPAN
Short List
G02 Illustration
THE SOY SAUCE POSTER
SAGAWA SHOYU INC. / SOY SAUCE
OGILVY & MATHER JAPAN Tokyo JAPAN
Silver Spike
PENGUIN FROZEN STORYBOOK
PENGUIN BOOKS / PENGUIN FROZEN STORYBOOK
TBWA\SHANGHAI CHINA
Bronze Spike
BRING YOUR PET BACK
HILL’S PET NUTRITION ASIA LTD. / SCIENCE DIET PERFECT WEIGHT
RED FUSE COMMUNICATIONS Hong Kong HONG KONG
Short List
CLEAN START
JOHNSON & JOHNSON PHILS. / LISTERINE
J. WALTER THOMPSON PHILIPPINES Makati City THE PHILIPPINES
Short List
G03 Logo Design
WWF DISAPPEARING TIGER
HEINEKEN TIGER / DESIGN
JONES KNOWLES RITCHIE Singapore SINGAPORE
Short List
G04 Sound Design
THE HEARING TEST IN DISGUISE
COCHLEAR / COCHLEAR IMPLANTS
CHE PROXIMITY Sydney AUSTRALIA
Silver Spike
G05 Motion Graphics Design & Animation
AMAZON FASHION WEEK TOKYO 2017 S/S OPENING ACT
AMAZON JAPAN G.K. / AMAZON FASHION
McCANN TOKYO JAPAN
Short List
AN EXPERIMENT OF THE IMAGINATION
NIKKEI INC / THE HOSHI AWARD: QUESTIONING THE SCIENTIFIC IMAGINATION IN LITERATURE
DENTSU INC. Tokyo JAPAN
Short List
MODERN KIDAI SHORAN
NIHONBASHI CULTURAL EXCHANGE FESTIVAL EXECUTIVE COMMITTEE / NIHONBASHI REVITALIZATION
DENTSU INC. Tokyo JAPAN
Bronze Spike
GRAVITY CAT
SONY INTERACTIVE ENTERTAINMENT INC. / GRAVITY DAZE 2
HAKUHODO INC. Tokyo JAPAN
Bronze Spike
G06 Photography / Curation of Images
THE STUDY OF HUMAN BEING
DENTSU ADVERTISING AWARDS SELECTION COUNCIL / DENTSU ADVERTISING AWARDS 2016
DENTSU INC. Tokyo JAPAN
Bronze Spike
WORLD FOR ALL
WORLD FOR ALL / WORLD FOR ALL ( ANIMAL CARE & PET ADOPTION CENTRE )
McCANN INDIA Mumbai INDIA
Short List
THE BOTTOM 100
FUND FOR PEACE / COMBATING GLOBAL POVERTY
HAVAS AUSTRALIA Sydney AUSTRALIA
Bronze Spike