| Title | CRIME BOSS |
| Brand | MARS |
| Product / Service | PEDIGREE |
| Category | A01. Fast Moving Consumer Goods |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Nick Worthington | Colenso BBDO | Creative Chairman |
| Neville Doyle | Colenso BBDO | Planning Director |
| Ahmad Salim | Colenso BBDO | Group Business Director |
| Abbi Barker | Colenso BBDO | Business Director |
| Jen Storey | Colenso BBDO | Head of Broadcast |
| Simon Vicars | Colenso BBDO | Creative Group Head |
| Alice Sopwith | Colenso BBDO | Account Manager |
| Oliver Downs | MARS | Marketing Director |
| Cormac van den Hoofdakker | MARS | Marketing Manager - Pet |
| Maria Granados | MARS | Brand Manager - Dog & Speciality |
| n/a | Starcom NZ | Media Agency |