Title Brand Product / Service Entrant Company Location Award
A01 Fast Moving Consumer Goods
ANCHOR X-RAY CASTS
FONTERRA BRANDS NEW ZEALAND, ANCHOR
ANCHOR MILK
COLENSO BBDO Auckland NEW ZEALAND
Bronze
BREWTROLEUM
DB BREWERIES
DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Gold
NAMELESS PAINTS
KOKUYO
CAMPUS
DENTSU INC. Tokyo JAPAN
Short List
MR.SNIFF
LOTTE CO.
ACUO
DENTSU INC. Tokyo JAPAN
Short List
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA
Silver
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
A02 Durable Consumer Goods
TOUCHABLE INK
THAI SAMSUNG ELECTRONICS / THAI ASSOCIATION OF THE BLIND
TOUCHABLE INK
J. WALTER THOMPSON BANGKOK THAILAND
Bronze
+ MET PROJECT
TANIZAWA SEISAKUSHO
+ MET PROJECT (POT / LAMP)
J. WALTER THOMPSON JAPAN Tokyo JAPAN
Bronze
A03 Cars & Automotive Products & Services
ACTUAL REALITY
JAGUAR LAND ROVER NEW ZEALAND
JAGUAR F-TYPE
Y&R NZ Auckland NEW ZEALAND
Bronze
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO.
INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN
Short List
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA
LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Bronze
THE NAKED UTE
VOLKSWAGEN
AMAROK
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze
A04 Travel, Leisure, Retail, Restaurants & Fast Food Chains
BACKYARD BURGER KING
BURGER KING NEW ZEALAND
WHOPPER
COLENSO BBDO Auckland NEW ZEALAND
Short List
THE EMIRATES "TAKE OVER" LUGGAGE WRAP
EMIRATES GROUP HEADQUARTERS
EMIRATES AIRLINE
Y&R VIETNAM Ho Chi Minh City VIETNAM
Short List
FINGER LICKING GOOD
BIRDLAND (HONG KONG)
KFC
OGILVY & MATHER GROUP HONG KONG HONG KONG
Short List
PHOTOFAILS
THE PHILIPPINE DEPARTMENT OF TOURISM
PHILIPPINE TOURISM
BBDO GUERRERO Makati City THE PHILIPPINES
Short List
A05 Media & Publications
FARGO WOOLLENS
SKY TELEVISION NEW ZEALAND
NEON
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Short List
HEALING EXAM
EBS
EBS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
URXXL
SKY TELEVISION NEW ZEALAND
SOHO CHANNEL
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND
Bronze
A06 Financial Products & Services, Commercial Public Services, Business Products & Services
GAYNZ
ANZ BANK AUSTRALIA
FINANCIAL
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze
A07 Corporate Image & Sponsorship
HOMELESS BED COLLECTION
MEGAMAX / MOYAI
OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN
Bronze
REUNITING MEMORIES FROM 1947
OLX
OLX
LEO BURNETT INDIA Mumbai INDIA
Short List
A08 Charities, Public Health & Safety, Public Awareness Messages
SOBA ALLERGY TATTOO CHECKER
DAITAN HOLDINGS CO. (FUJI SOBA), 230 SOBA STREET PROMOTION COMMITTEE
SOBA (BUCKWHEAT NOODLE) PROMOTION
J. WALTER THOMPSON JAPAN Tokyo JAPAN
Short List
HUNTSMAN CONDOMS – PETA PRANKS HUNTERS
PETA ASIA
ANIMAL RIGHTS (PETA ASIA)
MULLENLOWE SINGAPORE SINGAPORE
Short List
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA
OGILVY & MATHER Bangkok THAILAND
Silver
THE UGLY XMAS RASHIE
CANCER COUNCIL QUEENSLAND
THE UGLY XMAS RASHIE
RUMBLE CREATIVE & MEDIA Brisbane AUSTRALIA
Short List
BLOOD BANKING
INDIAN RED CROSS SOCIETY
BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA
Silver
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Silver
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE
ORGAN TRANSPLANT
DENTSU INC. Tokyo JAPAN
Bronze
THE WORLD'S 1ST STREETS NAMED AFTER SLUM KIDS
DOOR STEP SCHOOL
DOOR STEP SCHOOL
FCBULKA ADVERTISING Mumbai INDIA
Short List
B01 Guerrilla Marketing & Stunts
HOMELESS BED COLLECTION
MEGAMAX / MOYAI
OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
THE REFUGEE COLLECTION
REFUGEES INTERNATIONAL JAPAN
NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
HUNTSMAN CONDOMS – PETA PRANKS HUNTERS
PETA ASIA
ANIMAL RIGHTS (PETA ASIA)
MULLENLOWE SINGAPORE SINGAPORE
Short List
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Gold
B02 Live Shows / Concerts / Festivals
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN
Short List
B03 Use of Exhibitions / Installations
PIANO OF UNIFICATION
MINISTRY OF UNIFICATION
MINISTRY OF UNIFICATION
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
ACTUAL REALITY
JAGUAR LAND ROVER NEW ZEALAND
JAGUAR F-TYPE
Y&R NZ Auckland NEW ZEALAND
Bronze
DIRTY WATERCOLOR
ABS CBN FOUNDATION
ABS CBN FOUNDATION
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
B04 Use of Ambient Media: Small Scale
ANCHOR BLACK
FONTERRA BRANDS NEW ZEALAND, ANCHOR
ANCHOR MILK
COLENSO BBDO Auckland NEW ZEALAND
Short List
FORWARD THE CURE
UHMPANG HOSPITAL FOUNDATION
UHMPANG HOSPITAL FOUNDATION
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Bronze
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO.
INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN
Short List
#BETHEIREYES
SAMSUNG
CSR
CHEIL HONG KONG HONG KONG
Short List
B05 Use of Ambient Media: Large Scale
WINTER SWITCH
THE NORTH FACE
CLOTHING
FRED & FARID SHANGHAI CHINA
Short List
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Bronze
DIPPER CONDOMS
TATA MOTORS
CONDOMS
REDIFFUSION Y&R Mumbai INDIA
Short List
SRI PADA - MERIT BIN
RATNAPURA PRADESHIYA SABAWA
RATNAPURA PRADESHIYA SABAWA
LEO BURNETT SOLUTIONS Colombo SRI LANKA
Short List
BREAKER BENCHES
NESTLÉ PHILIPPINES
KITKAT
J. WALTER THOMPSON PHILIPPINES THE PHILIPPINES
Short List
B06 Use of Customer in-Store Experience
BEHIND THE LEATHER
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS
PETA ASIA
OGILVY & MATHER Bangkok THAILAND
Bronze
DELICIOUS SUPPLEMENT
EAST JAPAN RAILWAY COMPANY + YOKOHAMA STATION BUILDING
PACKED MEAL PRESCLIPTION
BEACON/LEO BURNETT Tokyo JAPAN
Short List
B07 Use of Competitions & Promotional Games
THE LAZIEST COMPETITION EVER
CARLTON UNITED BREWERIES
LAZY YAK PALE ALE
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
B08 Use of Broadcast
DADS #SHARETHELOAD (KALNIRNAY CALENDAR)
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
Short List
SILENT SHOUT
NIIGATA NIPPO CO.
NIIGATA NIPPO
HAKUHODO INC. Tokyo JAPAN
Short List
C01 Use of Digital Platforms
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Silver
MEMORIES FOR LIFE
HDFC LIFE
FINANCIAL SERVICES - LIFE INSURANCE
LEO BURNETT INDIA Mumbai INDIA
Short List
C02 Use of Mobile
SAFE&SOUND MUSIC PLAYER
LMG INSURANCE
ROAD SAFETY AWARENESS CAMPAIGN
BBDO BANGKOK THAILAND
Bronze
BLOOD BANKING
INDIAN RED CROSS SOCIETY
BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA
Bronze
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA
SAMSUNG TAB S2
LEO BURNETT SYDNEY AUSTRALIA
Bronze
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
GIGA SELFIE
TOURISM AUSTRALIA
GIGA SELFIE
TBWA\HAKUHODO Tokyo JAPAN
Short List
HEALTHY WIFI
CHINA TELECOM
HEALTHY WIFI
MULLENLOWE CHINA Shanghai CHINA
Short List
C03 Use of Social Platforms
YOU'RE ACCEPTED
MINUS 18
LBGT YOUTH SUPPORT
GPY&R Melbourne AUSTRALIA
Bronze
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD.
DUNLOPILLO
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA
Short List
HEARTS ALIGNED
PEDIGREE PETCARE
PEDIGREE
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN
Bronze
MADE IN 17 HOURS
TOSHIBA
LAPTOP
CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
C04 Response / Real-time Activity
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS
CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
C05 Co-Creation & User Generated Content
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Gold
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD
DENTSU INC. Tokyo JAPAN
Short List
REWORD
HEADSPACE
REWORD
LEO BURNETT MELBOURNE AUSTRALIA
Bronze
THE LAZIEST COMPETITION EVER
CARLTON UNITED BREWERIES
LAZY YAK PALE ALE
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE
ORGAN TRANSPLANT
DENTSU INC. Tokyo JAPAN
Short List
C06 Use of New Technology
INTELLIGENT PARKING CHAIR
NISSAN MOTOR CO.
INTELLIGENT PARKING ASSIST
TBWA\HAKUHODO Tokyo JAPAN
Short List
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA
Bronze
#BEFEARLESS
SAMSUNG ELECTRONICS
SAMSUNG ELECTRONICS
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
LANDCRUISER EMERGENCY NETWORK
TOYOTA MOTOR CORPORATION AUSTRALIA
LANDCRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA
Short List
D01 Launch / Re-launch
BREWTROLEUM
DB BREWERIES
DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Gold
#NOTCOMINGSOON
LOUIS XIII
COGNAC / SPIRIT
FRED & FARID SHANGHAI CHINA
Silver
+ MET PROJECT
TANIZAWA SEISAKUSHO
+ MET PROJECT (POT / LAMP)
J. WALTER THOMPSON JAPAN Tokyo JAPAN
Short List
D02 Sponsorship & Partnerships
MAGICAL SOAP DISPENSER
KAO
KAO CORPORATE BRANDING
DENTSU INC. Tokyo JAPAN
Short List
DADS #SHARETHELOAD (KALNIRNAY CALENDAR)
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
Short List
E01 Integrated Campaign led by Promo & Activation
HOMELESS BED COLLECTION
MEGAMAX / MOYAI
OUTLET FURNITURE WHOLESALER/NPO
OGILVY & MATHER JAPAN Tokyo JAPAN
Short List
BREWTROLEUM
DB BREWERIES
DB EXPORT
COLENSO BBDO Auckland NEW ZEALAND
Grand Prix
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Gold