Spikes Asia 2023

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Title Brand Product / Service	Entrant Company	Location	Award
C05 Co-Creation & User Generated Content
THE VOICE GOOGLE TAIWAN THE VOICE	OMD TAIWAN Taipei	CHINESE TAIPEI
NAIL BITING FOR RHINOS WILDAID WILDAID	OGILVY & MATHER BEIJING	CHINA
OPEN ROAD PROJECT TOYOTA TOYOTA I-ROAD	DENTSU INC. Tokyo	JAPAN	Short List
GOTTA?GAG KIRIN BEER HYOKETSU	DENTSU INC. Tokyo	JAPAN
REWORD HEADSPACE REWORD	LEO BURNETT MELBOURNE	AUSTRALIA	Bronze
FORGETFUL DORY, UNFORGETTABLE MEMORIES THE WALT DISNEY MOVIE: FINDING DORY	DENTSU MEDIA THAILAND Bangkok	THAILAND
PAY WITH YOUR VOICE OMRON AUTOMATION AUDIO-LIBRARY FOR VISUALLY IMPAIRED	McCANN HEALTH Mumbai	INDIA
THE LAZIEST COMPETITION EVER CARLTON UNITED BREWERIES LAZY YAK PALE ALE	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Short List
HONG KONG TOURISM BOARD (HKTB) I NEVER KNEW… HONG KONG TOURISM BOARD HONG KONG AS A TRAVEL DESTINATION WORLDWIDE	RAZORFISH Hong Kong	HONG KONG
GET CLOSE WITH CLOSEUP AND #MAKEYOURMOVE UNILEVER CLOSEUP TOOTHPASTE	PHD SINGAPORE	SINGAPORE
DECEMBER BABY JETSTAR ASIA JETSTAR ASIA	AKA ASIA Singapore	SINGAPORE
PLAY WITH OREO Mondelez OREO	NIM DIGITAL Shanghai	CHINA
SECOND LIFE TOYS GREEN RIBBON PROJECT COMMITTEE ORGAN TRANSPLANT	DENTSU INC. Tokyo	JAPAN	Short List
C06 Use of New Technology
NO SALT RESTAURANT ISHII CLINIC ELECTRO ‘SALT-FLAVOURED’ FORK	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
SINGING NATURE AVEX MANAGEMENT NEW MUSIC PROMOTION FOR SHINICHI OSAWA	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR KT GIGA VR	CHEIL WORLDWIDE Seoul	SOUTH KOREA
INTELLIGENT PARKING CHAIR NISSAN MOTOR CO. INTELLIGENT PARKING ASSIST	TBWA\HAKUHODO Tokyo	JAPAN	Short List
BRAINBAND SAMSUNG AUSTRALIA SAMSUNG BRAINBAND	LEO BURNETT SYDNEY	AUSTRALIA	Bronze
COKE PHOENIX COCA-COLA NON-BEVERAGES	ISOBAR CHINA GROUP Shanghai	CHINA
HISTORY COMES ALIVE INTEL INTEL REALSENSE	J. WALTER THOMPSON BEIJING	CHINA
KFC WATT A BOX KFC INDIA KFC 5-IN-1 MEAL BOX	BLINK DIGITAL Mumbai	INDIA
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE EBAY EBAY	TRAFFIK Sydney	AUSTRALIA
#BEFEARLESS SAMSUNG ELECTRONICS SAMSUNG ELECTRONICS	CHEIL WORLDWIDE Seoul	SOUTH KOREA	Short List
A KIND DRONE ENIGMO BUYMA	DENTSU INC. Tokyo	JAPAN
PINK LIGHT CAMPAIGN BUSAN METROPOLITAN CITY BUSAN-GIMHAE LIGHT RAIL	DAEHONG COMMUNICATIONS Seoul	SOUTH KOREA
GOING HOME HYUNDAI MOTOR GROUP VEHICLES PRODUCT & VEHICLES SERVICE	PLAYGROUND Seoul	SOUTH KOREA
BARTIFICIAL INTELLIGENCE CARLSROID SUNTORY HOLDINGS CARLSBERG	SUN-AD COMPANY Tokyo	JAPAN
LANDCRUISER EMERGENCY NETWORK TOYOTA MOTOR CORPORATION AUSTRALIA LANDCRUISER	SAATCHI & SAATCHI Sydney	AUSTRALIA	Short List
VIRTUAL PELOTON STEVE WAUGH FOUNDATION STEVE WAUGH FOUNDATION	HAVAS WORLDWIDE AUSTRALIA Sydney	AUSTRALIA
HAPPY METER SAPPE PUBLIC COMPANY SAPPE BEAUTI DRINK	DENTSU MEDIA THAILAND Bangkok	THAILAND
SPACE SWEEPERS ACADEMY ASTROSCALE ASTROSCALE	ISOBAR	SINGAPORE
WRC REAL PLAY HYUNDAI MOTOR COMPANY HYUNDAI I20 WRC	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
ZERO ONE BELT PROJECT OKAMOTO INDUSTRIES OKAMOTO ZERO ONE	BIRDMAN Tokyo	JAPAN
MR. CUE YILI MEIYITIAN DAIRY DRINK	CHEILPENGTAI Beijing	CHINA
MAGIC MIRROR - GIRLS' EDUCATION DONATION CAMPAIGN CJ OLIVE YOUNG	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
D01 Launch / Re-launch
BREWTROLEUM DB BREWERIES DB EXPORT	COLENSO BBDO Auckland	NEW ZEALAND	Gold Spike
PRIUS! PARTS CHARACTERS TOYOTA PRIUS	DENTSU INC. Tokyo	JAPAN
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR ONEPLUS ONEPLUS 2	JACK MORTON WORLDWIDE Central Hong Kong	HONG KONG
PICTURE BOOK WITHOUT PICTURES FUJIFILM PICTURE BOOK WITHOUT PICTURES	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
WORLD’S FIRST KAWAII MISO SOUP MARUKOME WORLD’S FIRST KAWAII MISO SOUP	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
LIP RESCUE O.P. NATURAL PRODUCTS CO. ORIENTAL PRINCESS	J. WALTER THOMPSON BANGKOK	THAILAND
#NOTCOMINGSOON LOUIS XIII COGNAC / SPIRIT	FRED & FARID SHANGHAI	CHINA	Silver
+ MET PROJECT TANIZAWA SEISAKUSHO + MET PROJECT (POT / LAMP)	J. WALTER THOMPSON JAPAN Tokyo	JAPAN	Short List
MESSAGE FROM SUGARCANE MITR PHOL GROUP ETHANOL BUSINESS	CJ WORX Bangkok	THAILAND
HENNESSY CLASSIVM URBAN PLAYGROUND HENNESSY CLASSIVM URBAN PLAYGROUND	SAPIENTNITRO Shanghai	CHINA
THE NATION'S BIKE BAJAJ AUTOMOBILES BAJAJ V	LEO BURNETT INDIA Mumbai	INDIA
MEMORIES FOR LIFE HDFC LIFE FINANCIAL SERVICES - LIFE INSURANCE	LEO BURNETT INDIA Mumbai	INDIA
INVISIBLE DARKNESS CHERVON CHERVON	SOHO SQUARE BEIJING	CHINA
D02 Sponsorship & Partnerships
MAGICAL SOAP DISPENSER KAO KAO CORPORATE BRANDING	DENTSU INC. Tokyo	JAPAN	Short List
UDAAN AIRTEL CORPORATE SOCIAL RESPONSIBILITY	J. WALTER THOMPSON INDIA New Delhi	INDIA

C05 Co-Creation & User Generated Content
THE VOICE
GOOGLE TAIWAN / THE VOICE

OMD TAIWAN Taipei

CHINESE TAIPEI
NAIL BITING FOR RHINOS
WILDAID / WILDAID

OGILVY & MATHER BEIJING

CHINA
OPEN ROAD PROJECT
TOYOTA / TOYOTA I-ROAD

DENTSU INC. Tokyo

JAPAN

Short List
GOTTA?GAG
KIRIN BEER / HYOKETSU

DENTSU INC. Tokyo

JAPAN
REWORD
HEADSPACE / REWORD

LEO BURNETT MELBOURNE

AUSTRALIA

Bronze
FORGETFUL DORY, UNFORGETTABLE MEMORIES
THE WALT DISNEY / MOVIE: FINDING DORY

DENTSU MEDIA THAILAND Bangkok

THAILAND
PAY WITH YOUR VOICE
OMRON AUTOMATION / AUDIO-LIBRARY FOR VISUALLY IMPAIRED

McCANN HEALTH Mumbai

INDIA
THE LAZIEST COMPETITION EVER
CARLTON UNITED BREWERIES / LAZY YAK PALE ALE

CLEMENGER BBDO MELBOURNE

AUSTRALIA

Short List
HONG KONG TOURISM BOARD (HKTB) I NEVER KNEW…
HONG KONG TOURISM BOARD / HONG KONG AS A TRAVEL DESTINATION WORLDWIDE

RAZORFISH Hong Kong

HONG KONG
GET CLOSE WITH CLOSEUP AND #MAKEYOURMOVE
UNILEVER / CLOSEUP TOOTHPASTE

PHD SINGAPORE

SINGAPORE
DECEMBER BABY
JETSTAR ASIA / JETSTAR ASIA

AKA ASIA Singapore

SINGAPORE
PLAY WITH OREO
Mondelez / OREO

NIM DIGITAL Shanghai

CHINA
SECOND LIFE TOYS
GREEN RIBBON PROJECT COMMITTEE / ORGAN TRANSPLANT

DENTSU INC. Tokyo

JAPAN

Short List

D02 Sponsorship & Partnerships
MAGICAL SOAP DISPENSER
KAO / KAO CORPORATE BRANDING

DENTSU INC. Tokyo

JAPAN

Short List
UDAAN
AIRTEL / CORPORATE SOCIAL RESPONSIBILITY

J. WALTER THOMPSON INDIA New Delhi

INDIA