Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
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Title Brand Product / Service Entrant Company Location Award
C02 Use of Mobile
TAKEOVER
HP
HP OMEN 		FRED & FARID SHANGHAI CHINA
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY
EBAY 		TRAFFIK Sydney AUSTRALIA
SIGNEMOJI
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING
CHINA ASSOCIATION OF THE DEAF AND HARD OF HEARING 		TBWA\SHANGHAI CHINA
BLOOD BANKING
INDIAN RED CROSS SOCIETY
BLOOD BANKING 		J. WALTER THOMPSON INDIA Bangalore INDIA
Bronze
SECRET STAGE
KKBOX
KKBOX 		CHEIL HONG KONG HONG KONG
SMART STRETCH 360
YAHOO! JAPAN
YAHOO! JAPAN 20TH ANNIVERSARY 		HAKUHODO KETTLE Tokyo JAPAN
MAKING CONFIDENCE REAL FOR MEN, VIRTUALLY
PROCTER & GAMBLE (CHINA) / GILLETTE
MEN PERSONAL GROOMING, RAZOR 		BBDO AND PROXIMITY CHINA Shanghai CHINA
THE LEVI’S CAMPAIGN THAT LEVI’S DIDN’T CREATE
LEVI'S
501 JEANS 		OMD CHINA Shanghai CHINA
CELEBRITY TANTRUM
SAMSUNG AUSTRALIA
SAMSUNG TAB S2 		LEO BURNETT SYDNEY AUSTRALIA
Bronze
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
LIVE STATS LOTTERY
SKY PERFECTV
FOOTBALL CHANNEL 		ASATSU-DK Tokyo JAPAN
GIGA SELFIE
TOURISM AUSTRALIA
GIGA SELFIE 		TBWA\HAKUHODO Tokyo JAPAN
Short List
HEALTHY WIFI
CHINA TELECOM
HEALTHY WIFI 		MULLENLOWE CHINA Shanghai CHINA
Short List
SEARCH FOR FREE WI-FI, SEARCH FOR MISSING CHILDREN
BAOBEIHUIJIA
BAOBEIHUIJIA 		TBWA\SHANGHAI CHINA
KHELOGE TOH JEETOGE
HINDUSTAN UNILEVER
HUL PRODUCTS 		PHD INDIA Mumbai INDIA
#PIZZA_MATCHING
PIZZA HUT KOREA
THE TASTY PIZZA 2 		ADQUA INTERACTIVE Seoul SOUTH KOREA
TASKS FOR TOYS
TOYS “R” US
TOYS 		OGILVY & MATHER SINGAPORE SINGAPORE
MOVE YOUR BRAND
NIQI DIGITAL AGENCY SELF-PROMOTION
NIQI DIGITAL AGENCY, CREATIVE TECHNOLOGY SERVICE 		NIQI Shanghai CHINA
KNORR CHINA-A TASTE OF HOME
KNORR
SEASONING 		ISOBAR CHINA GROUP Shanghai CHINA
C03 Use of Social Platforms
YOU'RE ACCEPTED
MINUS 18
LBGT YOUTH SUPPORT 		GPY&R Melbourne AUSTRALIA
Bronze
BOREDCAST
DUNLOPILLO (MALAYSIA) SDN. BHD.
DUNLOPILLO 		GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA
Short List
HUGGIES LAB FOR THE MOMS
KIMBERLY-CLARK TAIWAN
BABY AND CHILD CARE_DIAPER 		WUNDERMAN TAIWAN Taipei CHINESE TAIPEI
THE CAMPAIGN AGAINST HAPPINESS
SUNTORY HOLDINGS.
HOME MADE STYLE (COCKTAIL) 		HAKUHODO KETTLE Tokyo JAPAN
WORDDEBT
HEALRWORLD
GREEK FINANCIAL CRISIS 		GEOMETRY GLOBAL Hong Kong HONG KONG
KFC’S HOT & CHEEZY BURGER
KFC
HOT AND CHEEZY BURGER 		ENSEMBLE WORLDWIDE Petaling Jaya MALAYSIA
VOTING COLORS FOR FUN
M&M'S
SNACK 		BBDO TAIWAN Taipei CHINESE TAIPEI
APPMIXER
DIANPING.COM
DINE AND DASH SERVICE 		W Shanghai CHINA
HEARTS ALIGNED
PEDIGREE PETCARE
PEDIGREE 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
CHECK-IN EXPERIMENT
ADIDAS ORIGINALS
TUBULAR SNEAKERS 		AMBER COMMUNICATIONS Shanghai CHINA
OVERWATCH IRL
BLIZZARD
OVERWATCH 		GEOMETRY GLOBAL KOREA Seoul SOUTH KOREA
JORDAN BRAND : WALL OF JORDAN
NIKE GREATER CHINA
JORDAN BRAND 		AKQA Shanghai CHINA
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE 		FORSMAN & BODENFORS Gothenburg SWEDEN
Bronze
THE STING CHALLENGE
PEPSICO
STING 		BBDO PAKISTAN Lahore PAKISTAN
VIRGIN HAIR CHALLENGE
THE PROCTER & GAMBLE COMPANY
PANTENE 		PLATON Tokyo JAPAN
#TASTETHEFEELING
COCA-COLA
COCA-COLA 		URBAN Sydney AUSTRALIA
MY CITY . MY FARM 2016
-
MY CITY . MY FARM 2016 		FASTER ADVERTISING Petaling Jaya MALAYSIA
MADE IN 17 HOURS
TOSHIBA
LAPTOP 		CLEMENGER BBDO SYDNEY AUSTRALIA
Short List
KNORR CHINA-A TASTE OF HOME
KNORR
SEASONING 		ISOBAR CHINA GROUP Shanghai CHINA
C04 Response / Real-time Activity
THE VOICE
GOOGLE TAIWAN
THE VOICE 		OMD TAIWAN Taipei CHINESE TAIPEI
OPEN ROAD PROJECT
TOYOTA
TOYOTA I-ROAD 		DENTSU INC. Tokyo JAPAN
HUNGERITHM
MARS CHOCOLATE AUSTRALIA
SNICKERS 		CLEMENGER BBDO MELBOURNE AUSTRALIA
Bronze
MAMYPOKO BECOMES DADYPOKO
UNICHARM CORPORATION
MAMYPOKO DIAPERS 		DENTSU JAYME SYFU Makati City THE PHILIPPINES
HERSHEY'S HAPPYGRAMS
THE HERSHEY COMPANY
HERSHEY'S MILK CHOCOLATES 		MRM//McCANN Singapore SINGAPORE
CHECK-IN EXPERIMENT
ADIDAS ORIGINALS
TUBULAR SNEAKERS 		AMBER COMMUNICATIONS Shanghai CHINA
MAKE YOUR MAD AD
OLX
OLX 		LEO BURNETT INDIA Mumbai INDIA
C05 Co-Creation & User Generated Content
NAME IT BURGER CAMPAIGN
McDONALD'S JAPAN
HAMBURGER CHAIN 		DENTSU INC. Tokyo JAPAN
RIGHT THE WRONG
SAMSUNG
SAMSUNG GALAXY S7 		IRIS SINGAPORE SINGAPORE
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT 		Y&R NZ Auckland NEW ZEALAND

Gold Spike
THE BIG "OGIRI" FOR JAPAN
BURGER KING JAPAN CO.
BIG KING 		DENTSU Y&R Tokyo JAPAN
SANDWICH PORTRAITS
MILKANA
MILKANA CHEESE SLICE 		PUBLICIS SHANGHAI CHINA