Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
B06 Use of Customer in-Store Experience
FORGETFUL DORY, UNFORGETTABLE MEMORIES THE WALT DISNEY MOVIE: FINDING DORY	DENTSU MEDIA THAILAND Bangkok	THAILAND
BARTIFICIAL INTELLIGENCE CARLSROID SUNTORY HOLDINGS CARLSBERG	SUN-AD COMPANY Tokyo	JAPAN
THE MINDFUL OCEAN BLACKMORES STORE LAUNCH & BRAIN HEALTH PRODUCTS	HOLLER SYDNEY	AUSTRALIA
UMOOD UNIQLO UNIQLO T-SHIRTS	ISOBAR South Melbourne	AUSTRALIA
THE HOOPS PROVING GROUND NIKE BASKETBALL TAIWAN KYRIE 2	+ING INTERACTIVE Taipei City	CHINESE TAIPEI
KIT KAT STUDIO NESTLÉ AUSTRALIA KIT KAT	ENSEMBLE Sydney	AUSTRALIA
FINGERPRINT McDONALD’S PORTUGAL SELF ORDERING SERVICE	TBWA\SHANGHAI	CHINA
B07 Use of Competitions & Promotional Games
THE BIG "OGIRI" FOR JAPAN BURGER KING JAPAN CO. BIG KING	DENTSU Y&R Tokyo	JAPAN
ENERGIZER SHOP IN THE DARK ENERGIZER ENERGIZER	HAVAS WORLDWIDE KUALA LUMPUR Kuala Lumpur	MALAYSIA
SECRET STAGE KKBOX KKBOX	CHEIL HONG KONG	HONG KONG
BUCKETHEADS SELLS BUCKETLOADS OF CHICKEN KFC KFC	MEDIACOM NEW ZEALAND Auckland	NEW ZEALAND
ARTLOTTO E. ZOBEL FOUNDATION E. ZOBEL FOUNDATION	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES
THE LAZIEST COMPETITION EVER CARLTON UNITED BREWERIES LAZY YAK PALE ALE	CLEMENGER BBDO MELBOURNE	AUSTRALIA	Bronze
GET CLOSE WITH CLOSEUP AND #MAKEYOURMOVE UNILEVER CLOSEUP TOOTHPASTE	PHD SINGAPORE	SINGAPORE
CINEMA ROULETTE RESORTS WORLD MANILA ENTERTAINMENT	ACE SAATCHI & SAATCHI Manila	THE PHILIPPINES
KILLJOY "THE BOUNTY HUNT" CONTEST AXN ASIA, SONY PICTURES TELEVISION NETWORKS, ASIA KILLJOY	SONY PICTURES TELEVISION NETWORKS, ASIA Singapore	SINGAPORE
B08 Use of Broadcast
TEACHER AM INDONESIA MENGAJAR SERVICE	J. WALTER THOMPSON JAKARTA	INDONESIA
WONDER SOUND RADIO ASAHI SOFT DRINKS CO. WONDA "KIWAMI" BLACK	DENTSU INC. Tokyo	JAPAN
PERFECT PARODY CM SAPPORO BREWERIES MUGI TO HOP PLATINUM CLEAR	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
DRYTUNES DRY JULY NOT DRINKING DURING JULY	CLEMENGER BBDO SYDNEY	AUSTRALIA
PAD THAI TOURISM AUTHORITY OF THAILAND TOURISM AUTHORITY OF THAILAND	THE LEO BURNETT GROUP THAILAND Bangkok	THAILAND
STOP IT AT THE START AUSTRALIAN GOVERNMENT: DEPARTMENT OF SOCIAL SERVICES NATIONAL PREVENTION CAMPAIGN TO REDUCE VIOLENCE AGAINST WOMEN	BMF ADVERTISING Sydney	AUSTRALIA
DADS #SHARETHELOAD (KALNIRNAY CALENDAR) PROCTER & GAMBLE INDIA ARIEL MATIC	BBDO INDIA Mumbai	INDIA	Short List
SILENT SHOUT NIIGATA NIPPO CO. NIIGATA NIPPO	HAKUHODO INC. Tokyo	JAPAN	Short List
THE SUSTAINABLE ADVERTISING EUGLENA CO. CORPORATE	DENTSU INC. Tokyo	JAPAN
B09 Use of Print or Standard Outdoor
SLICE OF HEARTLAND KIRIN BREWERY COMPANY HEARTLAND BEER	DENTSU INC. Tokyo	JAPAN
BRING TO LIGHT VOICE OF THE CHILDREN NON-GOVERNMENTAL ORGANIZATION – CHILD ADVOCACY GROUP	GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur	MALAYSIA
MESSAGE FROM SUGARCANE MITR PHOL GROUP ETHANOL BUSINESS	CJ WORX Bangkok	THAILAND
C01 Use of Digital Platforms
''HIDDEN CODES'' GLOBE TELECOM GLOBE PREPAID	PUBLICIS JIMENEZBASIC Makati City	THE PHILIPPINES
CAT STREET VIEW HIROSHIMA PREFECTURE HIROSHIMA TOURISM	I&S BBDO Tokyo	JAPAN
MIRINDA SARSI BEING NERDY IS BEING COOL! SUNTORY PEPSICO VIETNAM BEVERAGE MIRINDA SARSI	REDDER ADVERTISING Ho Chi Minh City	VIETNAM
PRIUS! PARTS CHARACTERS TOYOTA PRIUS	DENTSU INC. Tokyo	JAPAN
REWORD HEADSPACE REWORD	LEO BURNETT MELBOURNE	AUSTRALIA	Silver
#STAYNEGATHIVE LOVEYOURSELF PHILIPPINES HIV TESTING CAMPAIGN	DENTSU JAYME SYFU Makati City	THE PHILIPPINES
THE KITTY SAVE WILD TIGERS WILDLIFE CONSERVATION	JOY Sydney	AUSTRALIA
REUNITING MEMORIES FROM 1947 OLX OLX	LEO BURNETT INDIA Mumbai	INDIA
MEMORIES FOR LIFE HDFC LIFE FINANCIAL SERVICES - LIFE INSURANCE	LEO BURNETT INDIA Mumbai	INDIA	Short List
#PIZZA_MATCHING PIZZA HUT KOREA THE TASTY PIZZA 2	ADQUA INTERACTIVE Seoul	SOUTH KOREA
VIDEO VOYEUR YOUTUBE INDONESIA YOUTUBE OFFLINE	R/GA SYDNEY	AUSTRALIA
C02 Use of Mobile
SAFE&SOUND MUSIC PLAYER LMG INSURANCE ROAD SAFETY AWARENESS CAMPAIGN	BBDO BANGKOK	THAILAND	Bronze
DENTAPPLE MATSUMOTO APPLE ASSOCIATION FUJI APPLE	HAKUHODO KETTLE Tokyo	JAPAN
NOODLE CRADLE KAGAWA PREFECTURE IMMIGRATION PROMOTION	DENTSU INC. Tokyo	JAPAN
KIT MAIL HOLOGRAM NESTLÉ JAPAN, JAPAN POST KIT KAT	J. WALTER THOMPSON JAPAN Tokyo	JAPAN
DOVE LINE STICKER UNILEVER THAI TRADING DOVE	DENTSU ONE Bangkok	THAILAND
CHEER TV OTSUKA PHARMACEUTICAL CO. POCARI SWEAT	HAKUHODO INC. Tokyo	JAPAN
PARIS IS OUR GIFT PARIS AÉROPORT PARIS IS OUR GIFT MOBILE APP	W&CIE Boulogne Billancourt	FRANCE
SMARTPHONE POSTCARD JAPAN POST POSTAL SERVICE	ASATSU-DK Tokyo	JAPAN
MENTOS QUICK SHOT! PERFETTI VAN MELLE JAPAN SERVICE MENTOS / MENTOS FRESH COLA	ASATSU-DK Tokyo	JAPAN
CORNETTO-FOLLOW YOUR HEART, DONT WAIT UNILEVER FOOD	ISOBAR CHINA GROUP Shanghai	CHINA
$10 TALE OF FORGOTTEN VETERANS TENCENT TENCENT CHARITY	J. WALTER THOMPSON BEIJING	CHINA

B06 Use of Customer in-Store Experience
FORGETFUL DORY, UNFORGETTABLE MEMORIES
THE WALT DISNEY / MOVIE: FINDING DORY

DENTSU MEDIA THAILAND Bangkok

THAILAND
BARTIFICIAL INTELLIGENCE CARLSROID
SUNTORY HOLDINGS / CARLSBERG

SUN-AD COMPANY Tokyo

JAPAN
THE MINDFUL OCEAN
BLACKMORES / STORE LAUNCH & BRAIN HEALTH PRODUCTS

HOLLER SYDNEY

AUSTRALIA
UMOOD
UNIQLO / UNIQLO T-SHIRTS

ISOBAR South Melbourne

AUSTRALIA
THE HOOPS PROVING GROUND
NIKE BASKETBALL TAIWAN / KYRIE 2

+ING INTERACTIVE Taipei City

CHINESE TAIPEI
KIT KAT STUDIO
NESTLÉ AUSTRALIA / KIT KAT

ENSEMBLE Sydney

AUSTRALIA
FINGERPRINT
McDONALD’S PORTUGAL / SELF ORDERING SERVICE

TBWA\SHANGHAI

CHINA