Title Brand Product / Service Entrant Company Location Award
B01 Guerrilla Marketing & Stunts
MCWHOPPER
BURGER KING
FAST FOOD RESTAURANT
Y&R NZ Auckland NEW ZEALAND
Gold
MR.SNIFF
LOTTE CO.
ACUO
DENTSU INC. Tokyo JAPAN
TRANSFORMING A 50RMB CAR RIDE INTO THE WORLD'S LONGEST PHOTOGRAPHIC NEGATIVE
DIDI CHUXING
DIDI EXPRESS
180 CHINA Beijing CHINA
WORLD’S FIRST KAWAII MISO SOUP
MARUKOME
WORLD’S FIRST KAWAII MISO SOUP
TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
CORNETTO-FOLLOW YOUR HEART, DONT WAIT
UNILEVER
FOOD
ISOBAR CHINA GROUP Shanghai CHINA
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT
GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA
FINGER LICKING GOOD
BIRDLAND (HONG KONG)
KFC
OGILVY & MATHER GROUP HONG KONG HONG KONG
MESSAGE FROM SUGARCANE
MITR PHOL GROUP
ETHANOL BUSINESS
CJ WORX Bangkok THAILAND
HEARTBEAT
LEXUS AUSTRALIA
FC
M&C SAATCHI Sydney AUSTRALIA
TIGER TRADING CO.
HEINEKEN ASIA PACIFIC / TIGER BEER
TIGER BEER
MARCEL SYDNEY Walsh Bay AUSTRALIA
TEST DRIVE FOR GOOD
LAND ROVER PHILIPPINES
LAND ROVER DISCOVERY SPORT
Y&R SINGAPORE SINGAPORE
CREATE THE CURRENT FACE OF MISSING CHILDREN
BAOBEIHUIJIA
BAOBEIHUIJIA
HAVAS WORLDWIDE SHANGHAI CHINA
FASHION INTELLIGENCE INDEX
HANG LUNG PROPERTIES
FASHION WALK
McCANN & SPENCER Hong Kong HONG KONG
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN
SUPERMARKET TAKEOVER
IDFC MUTUAL FUND
MUTUAL FUND
TBWA\INDIA Mumbai INDIA
HAIR-STYLE CHANGE ROOM
UNILEVER JAPAN
AXE BLACK
ASATSU-DK Tokyo JAPAN
B02 Live Shows / Concerts / Festivals
NO SALT RESTAURANT
ISHII CLINIC
ELECTRO ‘SALT-FLAVOURED’ FORK
J. WALTER THOMPSON JAPAN Tokyo JAPAN
SINGING NATURE
AVEX MANAGEMENT
NEW MUSIC PROMOTION FOR SHINICHI OSAWA
J. WALTER THOMPSON JAPAN Tokyo JAPAN
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT
GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA
UDAAN
AIRTEL
CORPORATE SOCIAL RESPONSIBILITY
J. WALTER THOMPSON INDIA New Delhi INDIA
THE MUSICAL CONES
HINDUSTAN UNIVELER
KWALITY WALLS CORNETTO
MINDSHARE Mumbai INDIA
TOYOTA BARISTA
TOYOTA MOTOR CORPORATION
TOYOTA HYBRID
ASATSU-DK Tokyo JAPAN
Short List
ECO GANESHA
HINDUSTAN UNILEVER
PRODUCT
HINDUSTAN UNILEVER Mumbai INDIA
B03 Use of Exhibitions / Installations
FUTURE FOOD FROM JAPAN
MANEGER MINISTRY: MINISTRY OF AGRICULTURE,FORESTRY AND FISHERIES / MINISTRY OF E
EXPO MILANO 2015 JAPAN PAVILION
DENTSU INC. Tokyo JAPAN
300 PARMESAN COLLECTION
MORINAGA MILK INDUSTRY CO.
KRAFT 100% PARMESAN CHEESE
J. WALTER THOMPSON JAPAN Tokyo JAPAN
PIANO OF UNIFICATION
MINISTRY OF UNIFICATION
MINISTRY OF UNIFICATION
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
THE LAST WISH
SAMSUNG
CORPORATE BRAND
CHEIL WORLDWIDE Seoul SOUTH KOREA
ACTUAL REALITY
JAGUAR LAND ROVER NEW ZEALAND
JAGUAR F-TYPE
Y&R NZ Auckland NEW ZEALAND
Bronze
WHITE WINTER STARBUCKS -- ROSES ARE RED. VIOLETS ARE BLUE. WINTER IS WHITE.
STARBUCKS COFFEE JAPAN
CHOCOLATE DRINKS
DENTSU PUBLIC RELATIONS Tokyo JAPAN
KUK FA CHA
AIDS CONCERN
HIV STATUS CHECK
HAVAS WORLDWIDE HONG KONG HONG KONG
DIRTY WATERCOLOR
ABS CBN FOUNDATION
ABS CBN FOUNDATION
TBWA\SANTIAGO MANGADA PUNO Makati City THE PHILIPPINES
Short List
FOUNTAIN OF SIGHT
EYE BANK COORDINATION AND RESEARCH CENTRE
EYE DONATION AWARENESS
J. WALTER THOMPSON Mumbai INDIA
MUSEUM OF THAI CORRUPTION
ACT ANTI-CORRUPTION ORGANIZATION OF THAILAND
ACT ANTI-CORRUPTION ORGANIZATION OF THAILAND
CHOOJAI Bangkok THAILAND
SMS LAST WORDS
GLOBAL ROAD SAFETY PARTNERSHIP
GLOBAL ROAD SAFETY PARTNERSHIP
HAVAS WORLDWIDE SHANGHAI CHINA
DOG POO FOR DOG FOOD
GREENIES
GREENIES DENTAL CHEWS
DENTSU TAIWAN Taipei CHINESE TAIPEI
EXHIBITION OF CULTURAL HERITAGE REVISITED
LG ELECTRONICS
LG OLED TV
HS AD Seoul SOUTH KOREA
GOOGLE PLAYTOWN
GOOGLE INTERNATIONAL LLC, TAIWAN BRANCH
GOOGLE PLAY
R/GA Singapore SINGAPORE
THE 7-ELEVEN PIANO COIN DONATION BOX
PRESIDENT CHAIN STORE CORP.
CHAIN STORE
OGILVY & MATHER Taipei CHINESE TAIPEI
THE HOOPS PROVING GROUND
NIKE BASKETBALL TAIWAN
KYRIE 2
+ING INTERACTIVE Taipei City CHINESE TAIPEI
JUMPMAN TRAFFIC LIGHT
JORDAN BRAND
JORDAN BRAND BASKETBALL
+ING INTERACTIVE Taipei City CHINESE TAIPEI
FIRST PHOTO LAST PHOTO
JOY OF LIFE
JOY OF LIFE
GREY GROUP HONG KONG HONG KONG
COKE STUDIO FOR THE DEAF
COCA-COLA
COKE STUDIO
OGILVY & MATHER Lahore PAKISTAN
KIT KAT STUDIO
NESTLÉ AUSTRALIA
KIT KAT
ENSEMBLE Sydney AUSTRALIA
MY CITY . MY FARM 2016
-
MY CITY . MY FARM 2016
FASTER ADVERTISING Petaling Jaya MALAYSIA
B04 Use of Ambient Media: Small Scale
DISGUISE PACKAGING
AUSTRALIA POST
POSTAL PARCELS
GPY&R Melbourne AUSTRALIA
ANCHOR BLACK
FONTERRA BRANDS NEW ZEALAND, ANCHOR
ANCHOR MILK
COLENSO BBDO Auckland NEW ZEALAND
Short List
MOUNTAIN DEW GOCAP
FRUCOR BEVERAGES
MOUNTAIN DEW
COLENSO BBDO Auckland NEW ZEALAND
THE EMIRATES "TAKE OVER" LUGGAGE WRAP
EMIRATES GROUP HEADQUARTERS
EMIRATES AIRLINE
Y&R VIETNAM Ho Chi Minh City VIETNAM
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST
KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN
THE BALL FOR ALL
UNILEVER (BREEZE)
BREEZE WASHING DETERGENT
MULLENLOWE SINGAPORE SINGAPORE