|Title||LAST MINUTE SOUVENIR|
|Brand||PT. ANGKASA PURA II|
|Product / Service||SERVICE|
|Category||A08. Charities, Public Health & Safety, Public Awareness Messages|
|Entrant||J. WALTER THOMPSON JAKARTA, INDONESIA|
|Idea Creation||J. WALTER THOMPSON JAKARTA, INDONESIA|
|Production||J. WALTER THOMPSON JAKARTA, INDONESIA|
|Contributing||DIGITALACTIVE PRODUCTION Jakarta, INDONESIA|
|Contributing 2||PT. CAHAYA 2 CREATIVE Jakarta, INDONESIA|
|Contributing 3||VOREVA VILM Bandung, INDONESIA|
|Contributing 4||FABULA Jakarta, INDONESIA|
|Ivan Hadywibowo||J. Walter Thompson Jakarta||Chief Creative Officer|
|Leonard Wiguna||J. Walter Thompson Jakarta||Executive Creative Director|
|Erwin Santoso||J. Walter Thompson Jakarta||Creative Group Head|
|Sandila Ekaputri||J. Walter Thompson Jakarta||Strategic Manager|
|Yutha Oktavina||J. Walter Thompson Jakarta||Executive Producer|
|Budi Mulianto||J. Walter Thompson Jakarta||Agency Producer|
|Daniel Siswandi||J. Walter Thompson Jakarta||Strategic Director|
|Reza Fitriano||J. Walter Thompson Jakarta||Account Director|
|Rasus Subarkah||J. Walter Thompson Jakarta||Account Manager|
|Shinta Prasetyo||J. Walter Thompson Jakarta||Head Graphic Design|
|Sigit Maryuwanto||J. Walter Thompson Jakarta||Art Director|
|Novia Achmadi||J. Walter Thompson Jakarta||Graphic Designer|
|Alexandra Hastono||J. Walter Thompson Jakarta||Account Executive|
|Utomo Rahardjo||Digital Active||Photographer'|
|Resatio Adi Putra||Digital Active||Illustrator|
|Shelly Lie||J. Walter Thompson Jakarta||Producer|
We promote the beauty of Indonesia through a series of crafted packaging that can turn unused coins into a memorable souvenir.
Last-Minute Souvenir brings to life these stories through detailed illustrations. Each illustration then crafted into a series of packaging that’s specially designed to feature the coin. Tourist can easily insert their unused coin into the packaging and instantly it becomes a memorable souvenir.
We placed Last-Minute Souvenir at strategically placed pick-up points around Soekarno Hatta, the biggest international airport in Indonesia with more than 750,000 travellers passing through every month. During the campaign period, thousands of tourists took the souvenir. Angkasa Pura and Indonesia government are planning to reproduce The Last-Minute Sovenir and placing it all around international airports in Indonesia. Last-Minute Souvenir help tourists to get free souvenirs and they help us to promote Indonesia tourism.
Thousands of tourists participated in the activity during the campaign period. They took Last-Minute Souvenir at international airport and brought to life the stories behind each coin by slipping their unused coin into the packaging and reading the stories behind each coin. Budget details Overall budget Less than Rp10,000,000 or less than $9000 Media spend $0 Cost per piece Rp5000 or $0.5 Outdoor We placed intriguing partitions around Soekarno-Hatta; the biggest international airport in Indonesia. Thousands of tourists participated actively in this campaign. They slipped their unused coin into the packaging and read the stories behind each coin.
5.33 millions of overseas tourists visit Indonesia each year. They bring back not only unforgettable memories but also unused coins. The coins are usually forgotten, wasted or thrown away. They didn’t realize that each coin has a unique story about the culture of Indonesia. Based on those facts, we turned the unused coins into a communication media that can promote the beauty of Indonesia.