TEACHER AM
| Title | TEACHER AM |
| Brand | INDONESIA MENGAJAR |
| Product / Service | SERVICE |
| Category | B08. Use of Broadcast |
| Entrant | J. WALTER THOMPSON JAKARTA, INDONESIA |
| Idea Creation | J. WALTER THOMPSON JAKARTA, INDONESIA |
| Production | J. WALTER THOMPSON JAKARTA, INDONESIA |
| Contributing | BUMBLE BEE South Jakarta, INDONESIA |
| Contributing 2 | SEVEN SUNDAY FILMS Jakarta, INDONESIA |
| Contributing 3 | DIGITALACTIVE PRODUCTION Jakarta, INDONESIA |
Credits
| Name | Company | Position |
|---|---|---|
| Ivan Hadywibowo | J. Walter Thompson Jakarta | Chief Creative Officer |
| Leonard Wiguna | J. Walter Thompson Jakarta | Executive Creative Director |
| Erwin Santoso | J. Walter Thompson Jakarta | Creative Group Head |
| Sandila Ekaputri | J. Walter Thompson Jakarta | Strategic Manager |
| Yutha Oktavina | J. Walter Thompson Jakarta | Executive Producer |
| Budi Mulianto | J. Walter Thompson Jakarta | Agency Producer |
| Meylissa Priscilla | J. Walter Thompson Jakarta | Art Director |
| Chandra Suteja | J. Walter Thompson Jakarta | Copywriter |
| Reza Fitriano | J. Walter Thompson Jakarta | Account Director |
| Rasus Subarkah | J. Walter Thompson Jakarta | Account Manager |
| Daniel Siswandi | J. Walter Thompson Jakarta | Strategic Director |
| Saifful Shah | Seven Sunday Films | Film Director |
| Saipul Bahri | Seven Sunday Films | Photographer |
| Andrew Lie | Digital Active | Photographer |
| Zane | Bumble Bee Studios | Music Stylish |
The Campaign
Indonesia Mengajar collaborating with the Agency to contribute on learning program for children in Papua by make a totem be a radio to help them learn well because the school condition.
Creative Execution
We implanted radio receiver inside blocks of wood so that when children carved the wood into a totem, they can listen to live lesson broadcasted from schools where teachers are available.
Describe the success of the promotion with both client and consumer including some quantifiable results
Teacher AM helps children get their basic human right by giving them access to education.
Explain why the method of promotion was most relevant to the product or service
this material is used to promote the teaching and learning program through which the radio is helping many children in Papua can enjoy the lesson well
Collaborating with Indonesia Mengajar, we discovered that children spent hours carving wood into a totem as a ritual to communicate and honor their ancestors. We combined this ancient tradition with a simple technology to make education more accessible and culturally relevant for children in Papua.