|Title||THE BALL FOR ALL|
|Product / Service||BREEZE WASHING DETERGENT|
|Category||B04. Use of Ambient Media: Small Scale|
|Entrant||MULLENLOWE SINGAPORE, SINGAPORE|
|Idea Creation||MULLENLOWE SINGAPORE, SINGAPORE|
|Media||MULLENLOWE SINGAPORE, SINGAPORE|
|Erick Rosa||MullenLowe Singapore||Executive Creative Director|
|Ang Sheng Jin||MullenLowe Singapore||Creative Director|
|Daniel Kee||MullenLowe Singapore||Creative Director|
|Alex Tan||MullenLowe Singapore||Art Director|
|Ang Sheng Jin||MullenLowe Singapore||Art Director|
|Andrew Ho||MullenLowe Singapore||Art Director|
|Alex Tan||MullenLowe Singapore||Designer|
|Jacqueline Wong||MullenLowe Singapore||Agency Producer|
|Rosa Trinh||MullenLowe Singapore||Senior Account Executive|
|Daniel Kee||MullenLowe Singapore||Copywriter|
|Shaifali Dayal||MullenLowe Singapore||Associate Regional Business Director|
|Khatkhanang Chavalitsakulchai||MullenLowe Singapore||Associate Regional Account Director|
|Guy Lewis||MullenLowe Singapore||Copywriter|
|Jonathan Gerard||MullenLowe Singapore||Head of Television|
|Martin Coppola||MullenLowe Singapore||Art Director|
|Andrew Ho||MullenLowe Singapore||Designer|
|Martin Coppola||MullenLowe Singapore||Designer|
|Alvin Tan||Teo Studio||Photographer|
|Nelson Digital Imaging||Nelson Digital Imaging||Illustrator|
|Gin Khoo||Purplelab Pte Ltd||Producer|
|Jack Ho||Purplelab Pte Ltd||Editor|
|Adam Behr||Neon Sound||Music Artist|
|Terence Chan||Neon Sound||Producer|
To create a soccer ball that truly represents racial diversity in soccer and speaks out against racism: Each panel of the Ball for All represents the exact skin color of actual young soccer players from diverse ethnic backgrounds.
First they took photos of the skin of young soccer players from around the world. They then paired each skin color with an identical pantone. They used each pantone to color a different segment of the Ball for All. So every single segment of the Ball for All is based on the actual skin color of young soccer players from different countries and ethnic backgrounds. They were inspired to base the design on the old-fashioned black and white soccer ball since it’s outdated – to show a new way of thinking.
The Ball for All starred in the tournament that brought together 160 youth teams comprising over 2000 players from 13 countries, and over 12,000 spectators – fans, friends and parents from all over the world – at the historic Padang in the heart of Singapore city. Tens of thousands more followed the matches (and the ball) online. Today, Breeze is in talks with the AFC and the Fare network to reach out to the rest of Asia, Europe and the world.
Breeze is a major sponsor of youth soccer and wanted to teach children about the power of soccer to unite people of different races, cultures and nationalities. Part of Breeze’s brand philosophy is that children learn the most while they are playing – so they wanted their message to reach kids while they are playing soccer. That’s why Breeze created the Ball for All – a soccer ball with an important message about togetherness and diversity. They campaigned to make it the official ball of youth soccer in Asia to ensure as many kids played with it as possible.
To make the Ball for All a true representation of the diversity of soccer – Breeze partnered with young soccer players from many different countries including Spain, Nigeria, Brazil, China, Singapore, Australia, Britain, Malaysia and Indonesia.