|Product / Service||NEW MUSIC PROMOTION FOR SHINICHI OSAWA|
|Category||C06. Use of New Technology|
|Entrant||J. WALTER THOMPSON JAPAN Tokyo, JAPAN|
|Idea Creation||J. WALTER THOMPSON JAPAN Tokyo, JAPAN|
|Production||AOI PRO. Tokyo, JAPAN|
|Contributing||NICOLAI BERGMANN FLOWERS & DESIGN Tokyo, JAPAN|
|Contributing 2||SIGNAL Tokyo, JAPAN|
|Kohei Kawasaki||J. Walter Thompson Japan||Senior Creative Director / Communication Planner|
|Yuhei Takeyama||J. Walter Thompson Japan||Art Director|
|Yongbom Seo||J. Walter Thompson Japan||Account Supervisor|
|Mitsuru Sato||J. Walter Thompson Japan||Planning Manager|
|Yusuke Mochizuki||J. Walter Thompson Japan||Senior Art Director|
|Kazuaki Endo||J. Walter Thompson Japan||Account Executive|
|Yuki Honda||Onion Inc.||Producer|
|Tomohiko Nakano||J. Walter Thompson Japan||Creative Producer|
|Keiji Koga||All Nippon Airways Co., Ltd.||Inventor|
|Nicolai Bergmann||Nicolai Bergmann Flowers & Design||Flower Artist|
|Takuya Utsumi||AOI Pro. Inc.||Film Production Manager|
|Takehiko Nishizawa||LIGHT THE WAY Inc.||Film Director|
|Toru Ohgane||G.||Graphic Designer|
|Toru Nonaka||SIGNAL, Inc.||PR Director|
|Yuki Kobayashi||SIGNAL, Inc.||PR Assistant Director|
|Miki Isogai||SIGNAL, Inc.||Media Promoter|
|Rieko Matsunaga||SIGNAL, Inc.||Media Promoter|
|Junko Morinaga||SIGNAL, Inc.||Media Promoter|
|Sechan Lee||PuR Global Entertainment||Casting|
|Kaori Sakai||J. Walter Thompson Japan||Casting|
|Aya Sumimoto||GiGGLE inc.||Hair & Make|
|Rinka Miyamoto||PuR Global Entertainment||Model|
|Ayuri Yoshinaga||ADESSO co., ltd.||Model|
|Kazuyoshi Kato||J. Walter Thompson Japan||Web Developer|
"Singing Nature" Nature takes on a voice to sing. Instead of noisy advertisements that clutter the town, the concept of "photosynthesis" was realized through a promotion utilizing Nature itself as the Advertising Media.
The technology that turns plants into speakers. Devices placed at the stems transmit vibrations that create the sound, to the leaves and flowers. Selected monocots, from the infinite selection of plants, that resound sounds well and are ideal for becoming speakers. At the launch event, participants listened to the voices and took in the music of Shinichi Osawa, designed around nature, with their whole body.
A new musical experience, with the theme of nature, has taken form from this event. Gained countless SNS posts: "A wondrous place where music sounds from plants" "Beyond words. The healing feeling being engulfed by nature." "I can hear sounds coming from the leaves!"
Instead of noisy advertisements that clutter the town, the concept of "photosynthesis" was realized through a promotion utilizing Nature itself as the Advertising Media.
Targeting not only music fans but also everyone got tired of city life, the therapeutic Nature is used as the "Advertising Media" for executing communication.