ENGLISH LEARNING COASTER

TitleENGLISH LEARNING COASTER
BrandSPACE WORLD
Product / ServiceATTRACTION
CategoryB05. Use of Ambient Media: Large Scale
EntrantSPACE WORLD Fukuoka, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Media HAKUHODO INC. Tokyo, JAPAN
PR HAKUHODO INC. Tokyo, JAPAN
Production HAKUHODO PRODUCT'S Tokyo, JAPAN

Credits

Name Company Position
TOMOHIKO KAWANISHI HAKUHODO Creative Director
SHUN NAGATA HAKUHODO PRODUCTS Director
SHINJI ASANO HAKUHODO PRODUCTS Producer
YUJIN KISHIMOTO HAKUHODO PRODUCTS Production Manager

The Campaign

In the amusement park , the playing music rollercoaster " Titan MAX " . We changed the music to "speed learning " that improve your English by just listening. we lead to the invention of the world's first attraction PR.

Creative Execution

5 May 2016 , collaboration " Space World " which is a roller coaster called " Titan MAX " and "speed learning " that has 2.5 million members of all the world. The world's first attraction also improve English conversation while riding a roller coaster , " speed learning Ride " was born .

Describe the success of the promotion with both client and consumer including some quantifiable results

This attraction is a hot topic in the PR. From " people know but don't want go amusement park " , we carried out to " people want to go." we make the mind change of the targets.

Explain why the method of promotion was most relevant to the product or service

It developed the world's first attraction , and it was spread by Promotion. It makes people think " I want to go ." It was created a behavior change that lead to the next garden .

By the invention of the "first of the interesting attraction in the world " we make people carry a foot to the amusement park without the budget , to win the PR. In addition, we make people think " let's go " when they knows the news .