|Title||MY CITY . MY FARM 2016|
|Product / Service||MY CITY . MY FARM 2016|
|Category||B03. Use of Exhibitions / Installations|
|Entrant||FASTER ADVERTISING Petaling Jaya, MALAYSIA|
|Idea Creation||FASTER ADVERTISING Petaling Jaya, MALAYSIA|
|Media||FASTER ADVERTISING Petaling Jaya, MALAYSIA|
|PR||FASTER ADVERTISING Petaling Jaya, MALAYSIA|
|Evo Ong||Faster Advertising Sdn Bhd||Account Manager|
• first time massive paddy field sized 28’ x 100’ in the shopping mall. • indoor planting beds for the public to experience the urban farming. • rabbit farm to create. • kid experience for themselves how to plant a vegetable in 2 steps.
• took 6 months to plan, find location and execute. • paddy was planted in Sekinchan for 4 months ago then only transferred Tropicana City Mall. • the installation took 4 nights in shopping mall to complete.
• public awareness that generate to actions. • This Campaign has successfully attracted estimated 220k visitors in 10 days time to visit the My City My Farm 2016. • grow-a-plant participant reach 1,100 pax. • proceed contributed to a children’s organization via SimplyGiving.com. • after the roadshow the plants were donated to SMJK Chong Hwa.
• a public agriculture education campaign and corporate social responsibility campaign. • to raise the awareness on environmental sustainability. • to inspire the community to plant for a healthy living.
• indoor planting beds for the public to experience the urban farming target group - children and family. • roadshow was held during school holiday to pull more crowd. • every children get to bring in a plant. • orphanage children were invited to visit the roadshow and learn how to plant.