MY CITY . MY FARM 2016

TitleMY CITY . MY FARM 2016
Brand-
Product / ServiceMY CITY . MY FARM 2016
CategoryB03. Use of Exhibitions / Installations
EntrantFASTER ADVERTISING Petaling Jaya, MALAYSIA
Idea Creation FASTER ADVERTISING Petaling Jaya, MALAYSIA
Media FASTER ADVERTISING Petaling Jaya, MALAYSIA
PR FASTER ADVERTISING Petaling Jaya, MALAYSIA

Credits

Name Company Position
Evo Ong Faster Advertising Sdn Bhd Account Manager

The Campaign

• first time massive paddy field sized 28’ x 100’ in the shopping mall. • indoor planting beds for the public to experience the urban farming. • rabbit farm to create. • kid experience for themselves how to plant a vegetable in 2 steps.

Creative Execution

• took 6 months to plan, find location and execute. • paddy was planted in Sekinchan for 4 months ago then only transferred Tropicana City Mall. • the installation took 4 nights in shopping mall to complete.

Describe the success of the promotion with both client and consumer including some quantifiable results

• public awareness that generate to actions. • This Campaign has successfully attracted estimated 220k visitors in 10 days time to visit the My City My Farm 2016. • grow-a-plant participant reach 1,100 pax. • proceed contributed to a children’s organization via SimplyGiving.com. • after the roadshow the plants were donated to SMJK Chong Hwa.

Explain why the method of promotion was most relevant to the product or service

• a public agriculture education campaign and corporate social responsibility campaign. • to raise the awareness on environmental sustainability. • to inspire the community to plant for a healthy living.

• indoor planting beds for the public to experience the urban farming target group - children and family. • roadshow was held during school holiday to pull more crowd. • every children get to bring in a plant. • orphanage children were invited to visit the roadshow and learn how to plant.

Links

Social Media URL