The Campaign

We tried making a sustainable TV commercial with the power of euglena. Euglenas can produce fuels whose quality is close to the light oil. They can be used to diesel engines and generators. As they grow, euglenas absorb CO2, so using euglenas’ biofuel is expected to reduce CO2. We shot a commercial about healthy drink made by euglena, with the machines fueled by euglena.

Creative Execution

We produced bio fuel from microbe “euglena” with our client’s biotechnology. This fuel is so eco-friendly, because euglenas absorb much CO2 as they grow. Then we shot a TV commercial with buses, trucks, and generators fueled by euglena bio oil. After finished the TVC, we presented the making video on web.

Describe the success of the promotion with both client and consumer including some quantifiable results

After the TV commercial was released... -Investors turns on their eyes on our client. STOCK PRICE 7%up -Our client got more eco-friendly customers for healthy drinks and foods business. SALES ROSE TO $40M/YEAR REGULAR SUBSCRIBERS ROSE TO 140,000 Nowadays, projects such as euglena fueled busses and airplanes are on the progress with major companies.

Explain why the method of promotion was most relevant to the product or service

Because we think that this work changed many people’s thoughts for our client and the future and raised our client’s reputation by using a new way of advertising

Our client is a venture company trying to realize the carbon cycle society. To achieve their dream, we needed to show many people, especially new investors and new customers, their possibility for the future. So we decided to revolute the way of advertising and express their eco-friendly behavior through web.