|Product / Service||GIGA SELFIE|
|Category||C02. Use of Mobile|
|Entrant||TBWA\HAKUHODO Tokyo, JAPAN|
|Idea Creation||TBWA\HAKUHODO Tokyo, JAPAN|
|Media||TBWA\HAKUHODO Tokyo, JAPAN|
|PR||TBWA\HAKUHODO Tokyo, JAPAN|
|Production||AOI PRO Tokyo, JAPAN|
|Production 2||AID-DCC Osaka, JAPAN|
|Satoshi Chikayama||TBWA\HAKUHODO Inc.||Creative Director|
|Norihito Takahashi||TBWA\HAKUHODO Inc.||Copywriter|
|Nobuhiro Arai||TBWA\HAKUHODO Inc.||Copywriter / Interactive Planner|
|Yoshihiro Kono||TBWA\HAKUHODO Inc.||Art Director|
|Kazuaki Kuribayashi||TBWA\HAKUHODO Inc.||Buzz Machine|
|Jun Tokunaga||TBWA\HAKUHODO Inc.||Interactive Producer|
|Hirotaka Fukatsu||TBWA\HAKUHODO Inc.||Agency Producer|
|Ichiro Tezeni||TBWA\HAKUHODO Inc.||Group Account Director|
|Hiroyuki Tanaka||TBWA\HAKUHODO Inc.||Account Executive|
|Keisuke Mizusako||Aoi Pro. Inc.||Producer|
|Ryo Tsuchiya||Aoi Pro. Inc.||Production Manager|
|Ryohei Kumamoto||Aoi Pro. Inc.||Production Manager|
|Yusuke Yamanaka||AID-DCC Inc.||Producer|
|Jun Takashima||AID-DCC Inc.||Programmer|
|Yoshiaki Kajiyashiki||AID-DCC Inc.||Programmer|
|Masashi Oohashi||AID-DCC Inc.||Technical Director|
|Yuri Morimoto||AID-DCC Inc.||Designer|
|Takayuki Niwa||Freelance||Film Director|
|Kazoo Sato||TBWA\HAKUHODO Inc.||Chief Creative Officer|
GIGA Selfie. The world’s largest selfie service. A first of its kind, the service can combine the vastness of the landscape along with the visitor’s smiles in one giant selfie. At designated spots of particularly outstanding beauty, tourists will stand at a certain spot and operate a camera remotely via their smartphones. The unique software will combine hundreds of images taken into 1 giant selfie. In less than 2 minutes, the photo is delivered to the user.
-We designed a mobile experience that is exactly the same as taking an ordinary selfie. We focused on this aspect for this experience design. GIGA Selfie does not require special devices or downloading particular apps. Just go to the designated spot and anybody can take an exciting GIGA Selfie with their smartphone. Shooting, previewing and sharing can be done just like any ordinary selfie. -We applied the latest photographic technologies to the selfie. The giga pan stich technology used to seamlessly connect huge amounts of images (as utilized by Google street view) has been applied to the selfie. We developed a program that allows photos of beaming smiles from happy tourists and the fabulous landscape they are surrounded by to all seamlessly blend together and that can automatically be translated to a moving image file. We succeeded in being able to deliver this sophisticated file to the user within 2 minutes.
The GIGA Selfie brought about huge reactions from across the planet. As a result, the world was reminded of the beauty of Australia and we succeeded in increasing tourist numbers. Most importantly, in addition to promoting Australia to the world, the GIGA Selfie has potential to bring the same positive results to other parts of world. - Facebook Engagement increased at startling rate SHARE+11,173% LIKE +430% - News coverage in over 180 countries - Japanese visitors increased by 118% year on year - Patent obtained - Currently under consideration to install across Australia - Huge interest and queries from tourist and amusement spots from around the world
-We transformed the Selfie into the strongest kind of promotion tool. Tourists love the selfie. It is a promotion tool that can involve the whole world. However the limitation was that the beauty of the natural landscape just couldn’t ‘fit in’ to the traditional selfie. The potential was not being tapped/harnessed. GIGA Selfie is a way to showcase both the smiles of the travellers and the landscape that they are in. This simple yet strong idea changed all selfies to a promotional tool. It is stronger and is able to create a deeper engagement compared to traditional advertising.
The target audience is all travellers who haven’t yet been switched onto the beauty of Australia. In order to convey the attractiveness of the country, we looked into the activities and insights provided by travellers in Australia. Tourists love taking selfies, and they love sharing them. However, the traditional selfie could not depict the beauty of the Australian landscape. Our strategy was to leverage the tourists’ power of information dissemination and to maximize penetration of Australia’s tourism/travel resources to the public. Through the revolutionary GIGA Selfie service, we changed the selfie into media.