|Title||DOG POO FOR DOG FOOD|
|Product / Service||GREENIES DENTAL CHEWS|
|Category||B03. Use of Exhibitions / Installations|
|Entrant||DENTSU TAIWAN Taipei, CHINESE TAIPEI|
|Idea Creation||DENTSU TAIWAN Taipei, CHINESE TAIPEI|
|Fannie Lai||Dentsu Inc.||Art|
|Xuan Yeh||Dentsu Inc.||Art|
|ALICE CHOU||Dentsu Taiwan Inc||CHIEF CREATIVE OFFICER|
|Rofina Tsai||Dentsu Taiwan Inc||CREATIVE DIRECTOR|
|SzHui Liu||Dentsu Taiwan Inc||COPYWRITER|
|Moses Tsai||Dentsu Taiwan Inc||Art Director|
Idea- Just put your dog’s poo into a baggie and toss it into the dog poo stop, then turn the crank and you’ll get a delicious snack from Greenies. Dogs can enjoy a gourmet snack, while their poop is being cleaned up.
At the beginning of August, we made Dog Poo stop, placed in Taipei Daan Forest Park for one month for test, hope for the future in more strategic locations.
After placing Dog Poo Stop, the uncleaned poo became fewer and fewer. While walking the dog, for making their beloved dogs happier, owners will not forget to clean up the poo.
The Dog Poo Stop vending machine makes TAs more willing to clean up the dog poo for the delicious snacks, it is also a very good chance to let TAs know Greenies new product, Greenies Dental Chews.
Since our TA is dog owners, we find a dog poo problem and make it a new touching point of Greenies Dental Chews.