The Campaign

Museum of Corruption. The first museum built to condemn shameful crooks. Invited artists created sculptures storytelling controversial corruption cases that haven't been arbitrated until dates.

Creative Execution

implementation : museum with 10 scluptures timeline 1 sept 15 - 30 nov. 15 placement : centralworld , bangkok art and cultural centre, digital gateway ekkamai scale : 1:1 , 1:10

Describe the success of the promotion with both client and consumer including some quantifiable results

The museum has made corruption issue a public agenda. More than 10 million people talked about this topic. It appeared in top-tier TV, newspapers, and online community pages as well as foreign press. lifestyle magazines and sports websites felt the need to write about it. Even Prime Minister and Ministers also gave the museum a visit. And This is a statement he made. "To put cases that are pending or yet have been put in justice process into the process. This is my committed duty." Afterwards 4 out of 10 cases presented at the museum have been put back in the justice process after a long idle while.

Explain why the method of promotion was most relevant to the product or service

we turn the hard content like corruption issue and corruption trick into the entertaining way by transforms it into sculptures and repackaging all the corruption content into the new form as museum to make a boring Content turn to a charming one. Museum brought corruption issue back on spot people and authority visit this museum Afterwards 4 out of 10 cases presented at the museum have been put back in the justice process after a long idle while.

target : thai people who are interested in political issue. approach : we turn the hard content like corruption issue and corruption trick into the entertaining way by transforms it into sculptures and repackaging all the corruption content into the new form as museum to make a boring Content turn to a charming one.