|Title||THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR|
|Product / Service||GIGA VR|
|Category||B01. Guerrilla Marketing & Stunts|
|Entrant||CHEIL WORLDWIDE Seoul, SOUTH KOREA|
|Idea Creation||CHEIL WORLDWIDE Seoul, SOUTH KOREA|
|Production||ROCKET Seoul, SOUTH KOREA|
|Wain Choi||Cheil Worldwide||Chief Creative Officer|
|Haewon Oh||Cheil Worldwide||Executive Creative Director|
|Sanghyun Lee||Cheil Worldwide||Creative Director|
|Jungho Suk||Cheil Worldwide||Copywriter|
|Woori Nam||Cheil Worldwide||Copywriter|
|Sungwook Kim||Cheil Worldwide||Art Director|
|Lyusok Jung||Cheil Worldwide||Account Director|
|Haeyoung Kim||Cheil Worldwide||Account Executive|
|Jeongwoo LEE||Cheil Worldwide||Account Executive|
|Yoojung Kim||Cheil Worldwide||Account Executive|
|Yuesok Lee||Cream Cheese Film||Producer|
We applied “KT GiGA VR baseball” to food delivery service. (1) Thanks to the world’s best food delivery service and culture, ordering food delivery is a everyday habit for Koreans. (2) “KT GiGA VR Baseball” provides 360 degree live streaming baseball game in exceptional image quality without time and location constraints.
On June 19th 2016, the app was delivered to the citizens at the Han-river Citizen Park in Seoul Korea. The baseball stadium delivered via GiGA VR provided a new sports- watching experience for the citizens.
People ordered baseball stadium: 154 people PR effect from reposts and shares on media : 330 cases Viral effect by SNS, too!
KT GiGA VR is the World first live baseball broadcasting system which can execute with any smartphones. GiGA VR excuted duing the sports game, peoples festival. This is the New methods of the broadcast technology that combines with mobile devices.
“KT GiGA VR Baseball” provides 360 degree live streaming baseball game in exceptional image quality without time and location constraints.